Content Writer — Growth & Demand Marketing

Financial Planning Plus; Winston-Salem (NC); On-site; USD 55,000 - 76,000; Full time

Benefits offered by this job

Commuter benefits

Mentor matched to your sales marketing

Job summary

Financial Planning Plus is seeking a content writer to help scale demand generation and brand awareness in Winston-Salem, NC. Bring at least 3 years of NC content writing experience to drive measurable revenue and campaigns that resonate with local markets.

You will collaborate with cross-functional teams to craft compelling briefs, analyze performance data, and nurture partnerships across the Winston-Salem area.

Qualifications

• 3+ years of content marketing/demand generation experience.
• Ability to translate customer insights into sharp campaign briefs.
• Strong ability to analyze campaign metrics and optimize spend against revenue targets.

Responsibilities

• Conduct market research to uncover trends shaping the sales/marketing space.
• Translate customer insights into sharper campaign briefs.
• Analyze campaign metrics and optimize spend against revenue targets.
• Identify partnership opportunities in Winston-Salem, NC.
• Build and nurture relationships with prospects in the Winston-Salem, NC market.
• Track pipeline performance and report results weekly.
• Lead mid-level accounts with focus and efficiency.
• Coach junior reps through problem-solving negotiations.

Skills

Interpersonal skills

TikTok Ads

Ambiguity tolerance

Ownership mindset

Customer-focused

Job description

Financial Planning Plus is seeking a content writer to help scale demand generation and brand awareness in Winston-Salem, NC. Bring at least 3 years of NC content writing experience to drive measurable revenue and campaigns that resonate with local markets.

You will collaborate with cross-functional teams to craft compelling briefs, analyze performance data, and nurture partnerships across the Winston-Salem area.