Content Writer

Energy Innovation Corp; Madison (WI); On-site; USD 66,000 - 91,000; Full time

Job summary

Cushman & Wakefield is seeking a Content Writer on our go-to-market team in Madison, WI. This mid-level role owns the full sales cycle from first touch to close, with mentorship and growth opportunities.

You will craft messaging for sales marketing buyers, manage relationships in Wisconsin, and drive retention and upsell across Cushman & Wakefield accounts. This position offers real benefits and a path to advanced marketing responsibilities.

Qualifications

• Bachelor's degree in a related field
• An instinct for prioritization when everything is labeled urgent
• Enough Retargeting to be dangerous, enough Organization to be trusted
• Comfort working in a fast-paced, spirited-and-grounded environment
• Real proficiency with Salesforce, plus willingness to learn Retargeting fast
• Self-motivated and able to work independently with minimal oversight
• 5+ years building trust the slow, unglamorous way

Responsibilities

• Carry the WI number and the relationships that make it real
• Spot which Madison accounts are about to churn and win them back
• Strong command of Link Building, with 3 of demand-generation experience
• Drive upsell and renewal conversations with existing Cushman & Wakefield accounts
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Identify and pursue new business opportunities throughout WI

Skills

Prioritization

Retargeting

Organization

Self-motivated

Independent work

Salesforce proficiency

5+ years building trust

Education

Bachelor's degree in a related field

Tools

Salesforce

Job description

As a Content Writer on our empowering go-to-market team, you will own the full sales cycle from first touch to close. This mid-level opening gives you $66,000 - $91,000, hands-on ownership, and the mentorship to keep growing in sales marketing.

Key Responsibilities

• Carry the WI number and the relationships that make it real
• Spot which Madison accounts are about to churn and win them back
• Strong command of Link Building, with 3 of demand-generation experience
• Drive upsell and renewal conversations with existing Cushman & Wakefield accounts
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Identify and pursue new business opportunities throughout WI

What You'll Bring

• Bachelor's degree in a related field, or equivalent practical experience
• An instinct for prioritization when everything is labeled urgent
• Enough Retargeting to be dangerous, enough Organization to be trusted
• Comfort working in a fast-paced, spirited-and-grounded environment
• Real proficiency with Salesforce, plus willingness to learn Retargeting fast
• Self-motivated and able to work independently with minimal oversight
• 5+ years building trust the slow, unglamorous way

Cushman & Wakefield is the kind of deeply technical Madison company that sales marketing engineers leave their old jobs to join. New hires ship something real in week one, because we'd rather you learn by doing.

Our offer wraps $66,000 - $91,000 around mentorship, real benefits, and the kind of Madison, WI flexibility most sales marketing roles only promise.

We are filling this Content Writer seat now, with onboarding planned for the near term.