Content Strategy Manager Top Talent PS

InsidEntity; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in e-commerce marketing seeks a Content Strategy Manager to oversee and drive the content strategy across platforms, particularly Amazon. In this role, you will lead a team, ensure high-quality content creation, and analyze performance metrics to enhance customer engagement and drive sales. You will contribute significantly to brand visibility and alignment with marketing objectives.

Qualifications

• Experience in content strategy and e-commerce.
• Strong understanding of Amazon platform best practices.
• Ability to lead and mentor a team.

Responsibilities

• Lead content strategy development for Amazon and e-commerce platforms.
• Manage a small team of copywriters focused on content creation.
• Analyze content performance metrics to improve effectiveness.

Skills

SEO

Team leadership

Content optimization

Data analysis

Job description

The Content Strategy Manager will focus on the overall content strategy for listings, labels, and marketing assets across multiple platforms, ensuring content is optimized for conversion and customer engagement. This role oversees and manages the content strategy for our e-commerce platforms, particularly on Amazon. In this role, you will be responsible for leading a small team of copywriters, ensuring the delivery of high-quality, optimized content that drives sales, enhances brand visibility, and improves customer engagement. You will collaborate closely with marketing, design, and product teams to ensure our content aligns with brand goals and meets the needs of our customers.
Content Management:
Lead content strategy development by leading the development and execution of content strategies tailored to Amazon and other e-commerce platforms, aligning with brand guidelines and business objectives.
Delegate projects between the team to ensure efficiency.
Manage content creation and optimization.
Oversee the creation of Amazon product listings, including titles, bullet points, descriptions, and enhanced brand content (A+ Content).
Ensure all content is optimized for SEO, keyword targeting, and user experience to drive traffic and conversions.
Review and edit all content produced by the team to ensure it meets quality standards, is error-free, and aligns with brand tone, style as well as platform parameters.
Analyze content performance metrics (e.g., CTR, conversion rate, SEO rankings) and provide actionable insights to improve content effectiveness across platforms, especially Amazon.
Create a data base of content, that can be utilised quickly after careful editing.
Work closely and collaborate with the Account Managers, Design Team, and Product Teams to ensure content aligns with product launches, promotions, and seasonal campaigns.
Stay up-to-date with e-commerce and Amazon best practices, algorithm changes, and industry trends. Propose and implement strategies to improve content visibility and performance.
Team Leadership & Management:
Supervise and mentor a small team consisting of an Amazon Copywriter and a Junior.
Copywriter. Provide guidance, feedback, and ensure the team’s work is aligned with the content strategy and e-commerce goals.
Conduct KPI`s, and drive training and development to create a high performing team, that is continuously evolving with the market.