Content Strategist/UX Writer

Intuitive Technology Group; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

A prominent company seeks a Content Strategist/UX Writer responsible for developing content strategies and writing impactful UX content. This role involves collaborating with various teams to ensure content aligns with business and engagement goals, enhancing the user experience across platforms.

Qualifications

• 3+ years of related Digital Marketing Experience.
• 3+ years of UX writing experience within a matrixed organization.
• Proven track record of leveraging digital tools to meet customer needs.

Responsibilities

• Write and edit digital content applying UX writing best practices.
• Analyze content opportunities and recommend strategies.
• Collaborate with UX and SEO teams to enhance content effectiveness.

Skills

Analytical Skills

Communication

Digital Marketing

UX Writing

Education

Bachelor's degree in marketing, communications or related field

Tools

Adobe Experience Manager

Job description

Content Strategist/UX Writer role requires the candidate to have a talent for clear, concise UX writing, ranging from long form to micro copy as well as a sound vision for website content strategy, requiring thoughtful consideration of how, when and where content is displayed and crosslinked across the site. It requires UX and digital marketing expertise and an ability to assure content design is aligned to focus on achieving enterprise-wide e-commerce and member engagement goals.

Content strategist/UX writer work will include:

• UX writing to support sitewide testing and personalization efforts in partnership with UX design team
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing to achieve SEO goals, including writing content gap content and optimizing existing content to improve organic traffic
• Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help achieve business and engagement goals
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with Health Care Company brand tone, voice and style

Expectations:

The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design — managing content strategy, writing and editing content across Health Care Company.com to drive shopping behaviors and member engagement. This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more. The content design strategist/UX writer role will assure all audiences can complete tasks within Health Care Company.com and across the Health Care Company shopping ecosystem. This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy. It requires UX and digital marketing expertise and a strong ability to create partnerships across the organization to assure content design is strategic and aligned to focus on enterprise-wide e-commerce and engagement goals.

Responsibilities:

• Writes and edits digital content and appliesUX writing best practices to all content work across Health Care Company.com
• Analyzes content opportunities and recommends strategies, interactions or approaches
• Consults on and offers recommendations on UX writing best practices to achieve sitewide sales acquisition, member engagement and SEO goals
• Testing and optimization collaboration:
• Offers UX writing recommendations and input to support testing and optimization strategies across the site
• Actively identifies new opportunities to test content with the optimization team
• Uses data analytics to make UX writing recommendations and enhancements and suggest test ideas
• SEO collaboration:
• Writes new or edits existing content to target identified SEO priorities including key content optimization areas and content gaps
• Works closely with SEO leads to identify additional content needs and offers solutions to achieve SEO goals
• Brand team collaboration:
• Collaborates on content writing and editing for enterprise health and wellness, educational and content hub (blog) content
• Assists with routing content through review process for clinical and legal approvals as needed
• Enterprise-wide collaboration:
• Offers expert digital content design and strategy counsel to key stakeholders
• Works with internal teams and across lines of business to define and develop content design approaches and write and edit content to achieve campaign or marketing goals
• Provides writing consultation on projects and marketing campaigns, including content inventories/audits, concepts, wireframes, content decks, style guides and content creation

Required skills:

• Bachelor's degree in marketing, communications or related field
• 3+ years of related Digital Marketing Experience
• 3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience
• Proven track record of leveraging digital tools to meet customer and partner needs
• Excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders

Desired skills:

• 1 to 3 years of experience in healthcare insurance industry
• Familiarity with authoring process in Adobe Experience Manager