Content Strategist (Remote US)

Directive; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading performance marketing agency is seeking a Content Strategist to craft strategies that enhance search visibility and develop compelling content. This remote role involves managing client deliverables, optimizing marketing strategies, and leveraging SEO insights to drive organic growth. Ideal candidates will have expertise in content strategy, technical SEO, and project management, ensuring high-quality campaigns that meet client goals. The position offers a supportive work environment with comprehensive benefits.

Benefits

Comprehensive health plans

Mental health resources

Gym membership

Unlimited PTO

Paid holidays

Birthday off

End-of-year break

Parental leave

401(k) with match

Annual bonus

Qualifications

• Deep understanding of content strategy and technical SEO.
• Ability to integrate technical insights with content initiatives.

Responsibilities

• Develop and implement tailored marketing strategies.
• Analyze data to set measurable objectives.
• Oversee execution of strategies and manage workflows.

Skills

Content Strategy

Technical SEO

Project Management

Data Analysis

Tools

Screaming Frog

SEMrush

GA4

Search Console

Excel

Job description

Join to apply for the Content Strategist (Remote US) role at Directive.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

Directive Consulting is a performance marketing agency for SaaS and Tech companies, focusing on Customer Generation methodologies that emphasize SQLs and Customers over traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video services, creating comprehensive digital marketing strategies to help our clients meet their SQL targets consistently.

Note: This role is internally titled Content Marketing Strategist.

The Content Strategists and Senior Content Strategists play a crucial, client-facing role responsible for managing day-to-day client deliverables, creating and managing custom strategies, and liaising with clients and internal teams. They handle more Enterprise clients and must understand how their service line impacts other business areas to develop holistic marketing strategies.

The ideal candidate should have a deep understanding of content strategy, technical SEO, including site audits, structured data, and Core Web Vitals. They should be able to integrate technical insights with content initiatives to drive organic growth and search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices

• Develop and implement tailored marketing strategies aligned with client goals and Directive standards.
• Use project phases, historical data, and ongoing campaigns to optimize strategies.
• Collaborate with Associate Directors to resolve roadblocks and ensure strategic alignment.
• Create creative briefs and develop compelling content campaigns based on insights.
• Apply frameworks like LTV modeling, customer generation, share of SERP, and content production.

Goal Setting

• Analyze data from Google Analytics, CRM, SEMrush, and Ahrefs to set measurable objectives.
• Work with AsDs to review and finalize goals before presenting to clients.

Project Management

• Oversee the execution of strategies, ensuring timely completion of tasks.
• Manage workflows via Asana, delegate tasks, and monitor progress.
• Coordinate with content writers, designers, and project managers to deliver quality campaigns.

Internal and External Communication

• Serve as the main client contact, building trust and strong relationships.
• Proactively communicate deliverables, timelines, and updates via Slack and meetings.
• Inform internal leadership of roadblocks, opportunities, and account changes.

Reporting and Insights

• Prepare and present updates on strategy progress, including bi-weekly NSM reviews, monthly/quarterly reports, and bi-annual reviews.

Foundational SEO Skills

• Conduct SEO audits and provide actionable recommendations.
• Execute on-page and off-page SEO strategies, including keyword research and link-building.

Tools

• Must Have: Screaming Frog, SEMrush, GA4, Search Console, Excel.
• Nice to Have: Ahrefs, STAT, BrightEdge.

What We Offer

Living wage, comprehensive health plans, mental health resources, gym membership, unlimited PTO, paid holidays, birthday off, end-of-year break, parental leave, 401(k) with match, annual bonus, and team trips.

Work Environment

This is a remote-first role, with the option to work from anywhere in the US or from our Irvine, CA office. Global opportunities are available where authorized and residing in the respective country. You will need reliable internet, a professional background, and the ability to work stationary for extended periods.

Reasonable accommodations are available for qualified individuals with disabilities. Contact [e-mail] for assistance.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status.