Content Strategist (Remote)

MedStar Health; Austin (TX); Remote; USD 65,000 - 90,000; Full time

Job summary

MedStar Health is seeking a remote Webinar Content Strategist to lead the development of impactful B2B webinars addressing client recruiting challenges. This role involves collaborating with experts to create engaging content and optimizing for lead generation, ensuring effective campaign outcomes through strategic execution.

Qualifications

• Proven experience in content strategy and B2B marketing.
• Extensive experience in developing webinar strategies.
• Ability to work independently and collaboratively in fast-paced environments.

Responsibilities

• Drive end-to-end webinar initiatives including content development.
• Collaborate with marketing teams for effective promotional strategies.
• Track and analyze performance for insights on improvement.

Skills

Content Strategy

Webinar Development

Lead Generation

Communication

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Webinar Software (ON24 preferred)

Job description

Webinar Specialist-Strategist

Assignment length through March 2026 with possible extension

Remote, USA

40-Hours per week, CST/EST business hours

Our client, a global leader in supporting professionals and employers through career transitions and talent acquisition, is seeking a Webinar Content Strategist to launch a series of high-impact B2B webinars. This initiative aims to address pressing recruiting challenges faced by clients while positioning our client's services as effective solutions.

About the Role

As the Webinar Content Strategist, you will own the end-to-end strategy, planning, and execution of webinars designed to generate marketing qualified leads (MQLs). You'll collaborate with subject matter experts, marketers, and thought leaders to create compelling, educational content for HR and talent acquisition professionals. This role also involves repurposing webinar and product content into ebooks, whitepapers, and demos to extend the lifecycle and reach of each campaign.

Role Make-Up:

• 60% Webinar


• 30% late funnel content adaptation


• 10% Content auditing

Key Responsibilities:

• Webinar Strategy & Execution (Primary Responsibility): Drive our end-to-end webinar initiatives. This involves:




• Content Development: Leading the creation of engaging and informative webinar content, ensuring it aligns with campaign goals and addresses target audience needs.


• Industry Best Practices: Applying deep knowledge of webinar best practices to maximize audience engagement and conversion.


• Speaker Identification & Preparation: Identifying, recruiting, and preparing internal and external subject matter experts to be compelling webinar speakers.


• Engaging Content Delivery: Ensuring webinars are interactive and deliver high-value insights to attendees.


• Webinar Promotion: Collaborating with marketing teams to develop and execute effective promotional strategies to drive registrations and attendance.




• Content Strategy: Provide expert advice and guidance on content strategy, ensuring that all content is optimized for lead generation, aligned with campaign objectives, and resonates with our target audience. This includes creating content calendars, setting priorities, developing packages of content, and recommending best practices.


• Content Transformation: Oversee the adaptation of existing ungated content and videos into late-funnel content formats such as ebooks, whitepapers, demos, and other content types. This will involve identifying content that can be repurposed and restructured to meet specific personas and our campaign needs.


• New Content Creation: Lead the development of new content to fill gaps and support specific campaign goals and personas. This may include working with subject matter experts, conducting research, leveraging insights from partner teams like SEO and Research, and ensuring all content is aligned with our brand voice and messaging.


• Collaboration: Work closely with product marketers, campaign managers, and other stakeholders to ensure that content needs are met and that campaigns are supported with high-quality, effective content.


• Quality Assurance: Ensure consistent messaging, tone, and quality across all campaign content, maintaining the highest standards of content creation and adaptation.


• Performance Optimization: Track and analyze the performance of gated content, providing insights and recommendations to improve conversion rates and ROI. This includes staying informed about industry trends and best practices in content marketing.


• Localization / Globalization: The content strategist will oversee the localization of any content repurposed/created or used as part of the overall content mix.

Qualifications:

• Proven experience in content strategy, content marketing, or a related field, preferably within a B2B environment.


• Extensive and demonstrated experience in developing and executing end-to-end webinar strategies, including content development, speaker management, and promotion, as this will be a primary focus.


• Working knowledge of Webinar Software, preferably ON24


• Strong understanding of content gating, lead generation strategies, and content performance optimization.


• Excellent communication skills.


• Ability to work independently and collaboratively in a fast-paced environment.


• Creative mindset with the ability to think strategically and translate business goals into effective content strategies.


• Project management experience is a plus.

#LI-SS2 #LI-REMOTE

After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.

About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

To read our candidate privacy info statement which explains how we will use your information click here.