Content Strategist, Product

Figma; New York, San Francisco (NY, CA); Hybrid; USD 122,000 - 215,000; Full time

Job summary

Figma seeks a passionate Content Strategist to join their Story Studio team, focusing on creating engaging narratives that highlight product design processes and impacts. This role involves collaborating with designers and product teams to craft stories that resonate with the design community. Ideal candidates will have a solid background in content creation, especially within the realm of product design and technology.

Benefits

Health, dental & vision insurance

Retirement with company contribution

Parental leave support

Generous PTO

Learning & development stipend

Work from home stipend

Cell phone reimbursement

Qualifications

• 5+ years of experience in content creation focusing on product design.
• Strong portfolio showcasing writing related to design.

Responsibilities

• Create compelling content to showcase product design processes.
• Develop narratives around new product features.
• Conduct interviews with design professionals to capture insights.

Skills

Content creation

Interviewing

Editorial judgment

Community engagement

Design thinking

Tools

Figma

Adobe Creative Suite

Job description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web , Figma helps entire product teams brainstorm , design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—comemake with us!

Figma is seeking a Content Strategist focused on Product Design to join our Story Studio team. In this role, you'll develop compelling narratives that showcase the craft, process, and impact of product design, helping us tell authentic stories that resonate with the design community. As someone who lives and breathes product design, you'll translate complex design concepts into accessible, engaging content that inspires our audience and illuminates how products take shape.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Create compelling content that showcases product design processes, methodologies, and thinking
• Develop narratives around new product features that highlight the design decisions and user problems being solved
• Interview designers, researchers, and product managers to capture authentic design perspectives and translate technical design concepts into engaging stories for various audience segments
• Contribute to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community and culture
• Create case studies that highlight innovative design work and workflows
• Partner with product teams to document and share design processes
• Maintain an authentic design voice across our content platforms
• Collaborate with the broader marketing team to integrate design stories into our content strategy

We'd love to hear from you if you have:

• 5+ years experience creating content with a focus on product design and technology
• Experience working with or embedded in product design teams
• Strong portfolio of design-focused writing (articles, case studies, interviews) and a deep understanding of design processes, terminology, and culture
• Experience interviewing designers and technical stakeholders
• Strong editorial judgment and distinctive writing voice
• Active engagement with design community conversations and trends
• Technical understanding of design tools and workflows
• Ability to balance design authenticity with broader content objectives

While it’s not required, it’s an added plus if you also have:

• Background as a product designer or in a design-adjacent role
• Experience with design systems and component-based design
• Understanding of front-end development concepts
• Proficiency with design tools (Figma, Adobe Creative Suite)
• Technical writing experience

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$122,000 - $215,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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