Content Strategist

Accenture Federal Services; Washington (District of Columbia); On-site; USD 91,000 - 185,000; Full time

Job summary

Accenture Federal Services is seeking a Content Strategist to lead the development and execution of a robust content strategy for digital federal products. You will collaborate with writers, designers, researchers, product managers, and engineers to create audience‑focused content roadmaps aligned with mission goals and policy standards.

You will audit existing product content, drive refresh plans, gather requirements, and validate changes through user testing and analytics, shaping long‑term

Qualifications

• Bachelor's degree in marketing, digital marketing, communications, or related field.
• 5+ years as content strategist or content marketer.
• 5+ years crafting content for digital products or services in consulting, in‑house, or agency environments
• Exceptional writing, editing, and storytelling with topical authority.
• CMS proficiency and SEO knowledge with understanding of how AI models retrieve information.
• Strong understanding of digital marketing channels and best practices.
• Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non‑design audiences

Responsibilities

• Audit current content and experience of federal products focusing on architecture, structure, content and taxonomy.
• Identify areas for improvement and draft a plan for refreshing digital products.
• Gather requirements, facilitate client discussions, and conduct content reviews for programmatic improvements.
• Leverage SEO, GEO, AEO and UX insights to inform strategy and recommendations.
• Collaborate with interaction and service designers to guide content strategy and support visual/structural updates.
• Define long‑term content governance and management strategies for ongoing success

Skills

Content strategy

SEO

CMS proficiency

User research

Stakeholder comms

GEO/AEO/AI strategy

Education

Bachelor's degree

Tools

Google Analytics

SEO tools

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands‑on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

We’re seeking a Content Strategist who will take the lead in shaping the future of a federal client’s website by developing and executing a robust content strategy for digital products. You’ll use your deep knowledge of human‑centered design (research, conceptual design, prototyping, testing) in collaboration with content writers, product designers, researchers, product managers and engineers to develop clear, audience‑focused content road‑map that aims to guide users smoothly through our products while adhering to our mission goals, policy standards, and user needs.

The work

• Your initial responsibility will be to conduct a comprehensive audit and analysis of the content and experience of existing federal products, focusing on their architecture, structure, content, and taxonomy.
• You will identify areas for improvement and create a detailed plan for refreshing digital products, ensuring they align with both user needs and organizational objectives.
• Your role will also involve gathering requirements, facilitating client discussions, and conducting content reviews to drive the success of programmatic improvements.
• In this position, you will leverage your expertise in SEO, GEO, AEO, and user experience inform your strategy and recommendations. You will support user testing efforts, using insights gained to validate proposed changes and enhance the overall user journey.
• Collaboration is key, as you will work closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
• Familiarity with website maintenance and governance principles, as well as experience in defining long‑term strategies for content management, will be highly beneficial in ensuring the ongoing success and sustainability of the site.

Here’s what you need

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field; or equivalent experience.
• 5+ years of experience as a content strategist or content marketer.
• 5+ years of experience crafting content for digital products or services in consulting, in‑house, or agency environments
• Exceptional writing, editing, and storytelling skills with a focus on creating topical authority.
• Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information.
• Strong understanding of digital marketing channels and best practices.
• Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non‑design audiences

Bonus if you have

• Experience working with federal agencies or on public‑sector digital services.
• Prior experience in client‑facing or consulting roles within regulated environments.
• Prior experience in GEO, AEO and AI‑strategy to structure information for both human readability and machine readability.
• Strong foundation in human‑centered design principles for browser‑based, native application, and platform experiences.
• Experience writing for complex, high‑traffic platforms serving diverse audiences.
• Exposure to service design, journey mapping, or omni‑channel government services.
• Experience supporting data‑informed design using analytics or Voice of the Customer tools.
• Relevant Master’s Degree.

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on‑going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is:

$91,300—$184,900 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for our mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.

Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an affirmative action employer for veterans and individuals with disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.

Requesting An Accommodation

Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observances during the interview process or for the job you are interviewing for, please speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the company’s legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.