Content Strategist

Public-Consulting-Group; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical and dental benefits

401k, PTO, parental leave, bereavement

Job summary

Public Consulting Group (PCG) is seeking a Content Strategist to lead social media strategy, content development, and measurement across health, education, and human services sectors in the U.S. You will plan, create, and publish content aligned with brand goals, analyze performance, and collaborate with cross-functional teams.

The role emphasizes storytelling, crisis support, and stakeholder engagement, with a focus on public sector communications and thought leadership within the Corporate

Qualifications

• Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing.
• Experience ideating, writing, and editing website and/or blog articles in a professional environment.

Responsibilities

• Design and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations and thought leadership.
• Administer corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach and engagement.
• Plan, create, and publish content based on business objectives and user needs.
• Track and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presence.
• Collaborate with department staff, leadership, and product teams.
• Support crisis communications, media relations, external partnerships, and thought leadership as needed.

Skills

Social media strategy

Content planning

Writing & editing

Analytics

Cross-functional collaboration

Research

Strategic thinking

Tools

Social media analytics tools

Google Analytics

Content Management Systems

Job description

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com .This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm’s resource for public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of strategic public relations communications and content initiatives.This Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:• developing and implementing the company's social media strategy to support brand awareness, sentiment, social thought leadership, and marketing communications efforts.• executing a range of content development, deployment, and measurement functions to support social media content strategy.Duties & ResponsibilitiesDesign and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations, thought leadership, company mission, community, products, initiatives, business development, and other needs in coordination with department leadershipAdminister corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach, earned growth, and organic engagementPlan, create, and publish compelling content based on the company's business objectives and user needsImplement best practices and respond to changing environments, technologies, and trendsTrack and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presenceCollaborate with department staff, leadership, and product teamsAs needed, support efforts such as crisis communications, media relations, external partnerships, and thought leadershipOther duties as assignedRequired Skills & ExperienceMinimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editingMinimum 1–2 years direct experience in a professional social media roleHands-on experience using social media platforms and third-party tools for content management and for leveraging social media data analytics to inform strategy and tacticsExceptional writing, editing, and strategic content planning skillsStrong understanding of how to translate brand strategy and storytelling into channel-specific contentDemonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and prioritiesExperience ideating, writing, and editing website and/or blog articles in a professional environmentAbility to develop own ideas, take initiative, and assume responsibilityAbility to understand desired outcomes and independently ideate and implement strategies and tactics to achieve themAbility to perform topical research to identify relevant angles and produce or upcycle related contentProficient in Microsoft Office applicationsExperience and/or interest in the public sector and governmentRequired Skills & ExperienceMinimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editingMinimum 1–2 years direct experience in a professional social media roleHands-on experience using social media platforms and third-party tools for content management and for leveraging social media data analytics to inform strategy and tacticsExceptional writing, editing, and strategic content planning skillsStrong understanding of how to translate brand strategy and storytelling into channel-specific contentDemonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and prioritiesExperience ideating, writing, and editing website and/or blog articles in a professional environmentAbility to develop own ideas, take initiative, and assume responsibilityAbility to understand desired outcomes and independently ideate and implement strategies and tactics to achieve themAbility to perform topical research to identify relevant angles and produce or upcycle related contentProficient in Microsoft Office applicationsExperience and/or interest in the public sector and governmentCompensation:Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.Range: $80,000 - $90,000#LI#LI-SB1PCG does not sponsor newly hired foreign national workers for work authorization, including H-1B sponsorship.EEO Statement:Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.