Content Strategist

LE02 Public Consulting Group LLC (Corporate); Massachusetts; Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical and dental care benefits

401k

PTO

Parental leave

Bereavement leave

Job summary

Public Consulting Group LLC (PCG) is a leading public sector solutions firm hiring a Content Strategist in the Corporate Marketing & Communications Department. You will plan and execute social media strategies, develop content, and measure impact to build brand awareness and thought leadership.

The role collaborates with product teams and leadership, while supporting crisis communications and external partnerships as needed.

Qualifications

• 3–4 years in professional communications with content strategy and development.
• 1–2 years in a professional social media role.
• Hands-on experience with social platforms and analytics tools.
• Strong writing, editing, and strategic content planning.
• Ability to translate brand storytelling into channel-specific content.
• Collaborative work across multiple stakeholders.
• Experience writing website/blog content.
• Proactive, takes initiative and ownership.
• Strategic thinking to achieve outcomes.
• Ability to perform topical content research.
• Proficient in MS Office applications.
• Experience or interest in the public sector.

Responsibilities

• Design and execute social media strategies and campaigns for brand storytelling.
• Administer corporate social media accounts and calendars.
• Plan, create, and publish content aligned with business objectives.
• Implement best practices and adapt to trends.
• Track performance and sentiment; adapt approaches using analytics.
• Collaborate with department staff, leadership, and product teams.
• Support crisis communications and thought leadership when needed.
• Other duties as assigned.

Skills

Content strategy

Writing

Editing

Social media

Social media analytics

Content planning

Brand storytelling

Team collaboration

Blog writing

Initiative

Strategic thinking

Content research

MS Office

Public sector experience

Job description

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com.

This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm’s resource for public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of strategic public relations communications and content initiatives. This Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:

• developing and implementing the company's social media strategy to support brand awareness, sentiment, social thought leadership, and marketing communications efforts.
• executing a range of content development, deployment, and measurement functions to support social media content strategy.

Duties & Responsibilities

• Design and execute social media strategies and campaigns to support brand storytelling and build awareness focused on public relations, thought leadership, company mission, community, products, initiatives, business development, and other needs in coordination with department leadership
• Administer corporate social media accounts, maintain social media calendar, and manage social media communities to optimize reach, earned growth, and organic engagement
• Plan, create, and publish compelling content based on the company’s business objectives and user needs
• Implement best practices and respond to changing environments, technologies, and trends
• Track and measure platform performance and sentiment, report findings, and adapt approaches to optimize online presence
• Collaborate with department staff, leadership, and product teams
• As needed, support efforts such as crisis communications, media relations, external partnerships, and thought leadership
• Other duties as assigned

Required Skills & Experience

• Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing
• Minimum 1–2 years direct experience in a professional social media role
• Hands‑on experience using social media platforms and third‑party tools for content management and for leveraging social media data analytics to inform strategy and tactics
• Exceptional writing, editing, and strategic content planning skills
• Strong understanding of how to translate brand strategy and storytelling into channel‑specific content
• Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
• Experience ideating, writing, and editing website and/or blog articles in a professional environment
• Ability to develop own ideas, take initiative, and assume responsibility
• Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
• Ability to perform topical research to identify relevant angles and produce or up‑cycle related content
• Proficient in Microsoft Office applications
• Experience and/or interest in the public sector and government

Required Skills & Experience

• Minimum 3-4 years working in a professional communications environment with work related to content strategy and development, marketing, writing, and/or editing
• Minimum 1–2 years direct experience in a professional social media role
• Hands‑on experience using social media platforms and third‑party tools for content management and for leveraging social media data analytics to inform strategy and tactics
• Exceptional writing, editing, and strategic content planning skills
• Strong understanding of how to translate brand strategy and storytelling into channel‑specific content
• Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
• Experience ideating, writing, and editing website and/or blog articles in a professional environment
• Ability to develop own ideas, take initiative, and assume responsibility
• Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
• Ability to perform topical research to identify relevant angles and produce or up‑cycle related content

  Compensation:

  Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role.

  In addition, PCG provides a range of benefits for this role, including

  • medical and dental care benefits
  • 401k
  • PTO
  • parental leave
  • bereavement leave

  Range: $80,000 - $90,000 #LI #LI-SB1 PCG does not sponsor newly hired foreign national workers for work authorization, including H-1B sponsorship.

  EEO Statement:

  Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.

  Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in six Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituencies across the public sector. To learn more, visit www.publicconsultinggroup.com.