Content Strategist

Strava; United States; Hybrid; USD 70,000 - 90,000; Part time

Job summary

Strava is seeking an experienced B2B Content Strategist Contractor to establish its content programme from the ground up. This

The ideal candidate will bring a proven background in B2B content, a deep understanding of digital platforms, and excellent writing skills.

Qualifications

• Proven B2B content experience ideally at a tech company.
• Deep understanding of digital platform dynamics.
• Ability to translate data into compelling narratives.

Responsibilities

• Own the B2B content programme strategy, planning, and execution.
• Build content plans for the full buyer journey.
• Identify content gaps and develop new formats.

Skills

B2B content experience

Understanding of digital platforms

Data-driven narrative skills

Editorial judgment

Experience managing external contributors

Excellent writing and editing

Job description

About Strava

Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact.

We're looking for an experienced B2B Content Strategist Contractor to build and execute Strava for Business's content programme from the ground up. This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months.

This is a 6-month contract role. This role is based in the UK with eligibility to be remote.

What You’ll Do:

• Own the B2B content programme end-to‑end — strategy, planning, and execution
• Build a structured content plan covering the full buyer journey, from awareness to active consideration
• Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
• Produce a high‑impact content calendar across owned and distributed channels (organic social, email, events, PR)
• Drive compelling case studies with brand-side leaders and clear ROI proof points
• Align with the SfB marketing team so content feeds into campaigns, events, and outreach
• Collaborate with external comms and PR partners on distribution

What You’ll Bring to the Team:

• Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
• Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
• Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
• Strong editorial judgment and the ability to make decisions independently without heavy oversight
• Experience managing external contributors — writers, designers, creators — without losing the original vision
• An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight.

We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice