Content Strategist

Teaching Socials; United States; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible work

Ownership and leadership access

Resources to execute

Strong team culture

Top equipment

Company pension contributions

Job summary

Teaching Socials is seeking a high-performing content strategist to own the Instagram, TikTok, and YouTube strategy. You will ideate, test, and scale formats, hooks, and scripts while analyzing creator analytics to drive growth.

You will work closely with editing, social, and leadership to execute on a structured content calendar and build scalable content systems that deliver results.

Qualifications

• Content is part of your identity, and you understand how a video or post can go viral.
• Experience with creator brands, agencies, or online education is a plus.
• You measure success by real results and growth.

Responsibilities

• Own strategy for Instagram, TikTok, and YouTube formats, series, and positioning.
• Lead ideation: trend research, hooks, scripts, and viral mechanics.
• Monitor performance: watch time, drop-offs, creator analytics, and translate into optimizations.
• Test formats, iterate, and scale; convert learnings into the content calendar.
• Maintain a structured content cadence and calendar that actually holds.
• Appear on camera and collaborate with editing, social, and leadership.
• Build content systems that run smoothly without bottlenecks.

Skills

Viral mechanics

Platform logic

Creator analytics

Job description

About Teaching Socials

Teaching Socials is the leading business consultancy for personal brands in the finance and real estate space in the DACH region. Our team of 25 high-performers has built consistent monthly growth of over €750,000 within 2 years. We combine visibility, customer acquisition, and business growth into one system — you'll own the entire content ecosystem behind it.

What's in it for you

• Flexible work: Remote & hybrid by arrangement
• Full ownership: One of the most important areas in the company, with a direct line to leadership
• Resources to execute: Budget, team, and equipment to bring ideas to life immediately
• Strong team: Close-knit environment, 4 team events a year, shared wins
• Top equipment: Company phone and laptop
• Financially: Above-average pay, tied to results, plus company pension contributions

What the job looks like

• Strategy: You'll own the overall strategy for Instagram, TikTok, and YouTube — formats, series, positioning.
• Ideation: Trend research, hooks, scripts, and viral mechanics. You lead instead of follow.
• Performance: Watch time, drop-offs, creator analytics — you translate these into concrete optimizations.
• Testing: Test formats, iterate, scale. What works goes into the calendar.
• Cadence: You run a structured content calendar that actually holds.
• Execution: You actively appear on camera and work closely with editing, social, and leadership.
• Systems: You build content systems that run without you as the bottleneck.

What you bring

• Content is part of your identity, not just your job — you understand viral mechanics and platform logic.
• You have proven content success with real numbers, ideally from personal branding, creator business, agency, online education, or coaching.
• You want to become the best in your field and measure yourself by results.

An AI-first mindset, a basic understanding of editing, and on-camera experience are a strong plus.

You're probably not a fit if

• You need our industry and personal branding explained to you from scratch
• You do social media management without a strategic focus
• You create content without understanding performance
• You want pure copywriting for email, funnels, and landing pages
• You have no provable content results
• You wait for clear instructions instead of driving things yourself
• You have no growth ambition and no desire to build the biggest content presence in the industry