Content Strategist

City of Seattle; Seattle (WA); Hybrid; USD 112,000 - 136,000; Full time

Job summary

The Seattle Public Library is seeking a Content Strategist to lead web content management, digital marketing, and editorial strategy. You will shape and execute multichannel campaigns, oversee social media programs, and maintain a cohesive content calendar across web and email channels.

Requires a Bachelor's degree and 5+ years' experience in content strategy or editorial roles, with strong communication and cross-functional collaboration skills.

Qualifications

• Bachelor's degree in English, Communications, Information Management, or related field.
• 5+ years managing web content, editorial strategy, or content operations.
• Proven ability to write marketing content with headlines, CTAs and messaging.
• Clear, concise communication and cross-functional collaboration.

Responsibilities

• Lead multichannel digital marketing initiatives and paid ad buys.
• Oversee social media strategy, content production, and engagement metrics.
• Develop and execute content strategy across web, email, and print channels.
• Direct content calendars, workflows, and publication timelines.
• Coordinate with stakeholders, vendors, and staff; train on new standards.
• Manage writers/editors and ensure consistent brand voice.

Skills

Content strategy

Web content management

Editorial experience

Cross-functional collaboration

Education

Bachelor's degree in English/Communications/Information Management

5+ years managing web content or editorial programs

Tools

Google Analytics

Sprout Social

MailChimp

Adobe Creative Suite

Ingeniux/WordPress

Job description

Invitation to Compete # 42-26: Content Strategist

Marketing and Online Services

Central Library, 1000 4th Ave, Seattle, WA 98104

Temporary, FLSA exempt, full-time position (80 hours per pay period)

This temporary assignment is expected to last 8 months, which could be extended or end prior to the expected duration.

Salary range: $111,749.76 - $135,866.16 annually

Hours include weekdays, and occasional evenings and weekends. Hybrid work schedule available; minimum of two (2) days a week in-office. This schedule is subject to change based on the Library's current operational need. A pay period is two weeks in length that starts on Wednesday and ends on Tuesday.

Overview

The Seattle Public Library's mission is to bring people, information and ideas together to enrich lives and engage community. We view Seattle as a city where imagination and opportunity continue to thrive. Since 1891, we have grown from a single reading room in Pioneer Square to a world-class library system with 27 locations.

The Library works every day to foster and support a healthy city and a healthy democracy. We do this work guided by the principles of intellectual freedom, literacy and the love of learning, racial equity, privacy and confidentiality, respect for the community, strong partnerships and innovation. We are an active and committed partner in the City of Seattle's Race and Social Justice Initiative.

The Seattle Public Library is Seattle's center of information and knowledge and one of the most popular and valued services in the city. We are always looking for new ways to enhance the user experience, both off and online. Specifically, one of the Library's five service priorities is to enhance technology to provide discoverability and increased access to collection and materials, enhanced informational assistance, services and experiences.

Library employees are highly regarded by the public for their knowledge, quality of service and caring. As a workplace, we value respectful and transparent communication, partnership and engagement. We are enriched individually and organizationally because of our diversity and growth mindset. We take time to recognize and celebrate the achievements of others. If you share these values and meet the qualifications, the Library invites you to apply for the Content Strategist position.

Essential Duties

Digital Marketing

1. Lead and execute multichannel campaign strategy and paid ad buys.
2. Lead Optimization efforts, including but not limited to keyword, copy and CTA (Call-to-Action) development.
3. In collaboration with the Marketing and Online Services Project Manager, monitor analytics tools regularly and assess digital campaign success.
4. Inform website information architecture and user experience-related solutions.

Social Media Program Management

1. Act as Social Media Program Manager, including leading overall strategy and hands-on content production and engagement in conversations on the Library's social channels.
2. Plan, develop and lead execution and implementation of social media strategy
3. Own social media analytics vendor relationships
4. Report on social media engagement metrics on an ongoing and regular basis.
5. Assist the Head of Marketing and Online Services with strategic goal setting for social media channel engagement and growth.

Content and Marketing Strategy

1. Apply Library tone and style guidelines across multiple project deliverables and promotion channels.
2. Lead, develop and own promotional calendar for print and digital communications.
3. Write, edit and review content adhering to the Library's tone and style guide for multichannel communications to the public, including: web content, social posts, in-building signage, marketing and transactional emails, website alerts, SMS notices, etc.
4. Assess and recommend improvements for content production and workflows.
5. Oversee and curate digital and non-digital content; identify new content needs; and use scalable content development processes to enable the creation of user-centered, compelling content.
6. Define and lead strategy and produce deliverables for digital experience campaigns from concept through execution and distribution.
7. Regularly oversee content inventory audits to ensure optimal user experience.
8. Contribute to overall marketing strategy and plan development.

Project Management and Communication

1. Manage information, develop project timelines, coordinate with project teams, track project tasks, and create and maintain project documentation as it relates to content development.
2. Communicate project priorities and goals with project stakeholders, developers, and Library-wide staff.
3. Train staff on new content standards and best practices.
4. Participate, as needed, on Library committees, work groups and other cross-functional teams as needed.
5. Oversee organizational, freelance and contract writers and editors as needed.

Education and Experience

1. Bachelor's degree in a relevant field (e.g., English, Communications, Information Management) and at least five (5) years relevant experience managing web content, developing a content strategy, editorial experience or equivalent combination of experience and education.
2. Demonstrated experience writing engaging content for the web and a thorough understanding of effective communication in a digital environment.
3. Demonstrated experience writing marketing/advertising/brand campaign content, including but not limited to headlines, taglines, slogans, calls to action, messaging, etc.
4. Ability to communicate clearly and concisely, both orally and in writing.
5. Demonstrated knowledge of content strategy methods and execution.
6. Experience communicating with a diverse population to gather feedback, foster discussion, instruct, and document complex issues.
7. Ability to influence and inspire cross-functional groups.
8. Must have ability to assess audience needs and to develop content to meet those specific needs.
9. Ability to work both independently and as part of a team.
10. Excellent organizational and project management skills. Ability to balance multiple priorities and meet deadlines.

Desired qualifications based on the focus of the position

1. At least five (5) years of experience with social media, web content strategy or creating/writing content for digital and traditional media.
2. Experience with Instagram, Facebook, Twitter, BlueSky, YouTube, and other blogs and social media channels.
3. Experience working in both agency and high volume in-house marketing environments.
4. Experience working with AP Style Guides.
5. Experience with Analytic tools, Google Analytics, Sprout Social, etc.
6. Experience with email marketing tools, such as OrangeBoy, Constant Contact, MailChimp.
7. Experience with Adobe Creative Suite.
8. Familiarity with the changing landscape of SEO best practices.
9. Experience working with Web Content Management Systems such as Ingeniux and WordPress and/or other web publication technologies and experience with HTML, CSS, and web accessibility standards.

Skills and Abilities

• Demonstrates tact and diplomacy under pressure.
• Ability to work both independently and as part of a team.
• Excellent customer service and a positive and enthusiastic commitment to public service.

Benefits and Salary Information

The full salary range for this position is $111,749.76 - $135,866.16 annually

The City of Seattle offers a comprehensive benefits package including vacation, holiday, and sick leave as well as medical, dental, vision, life, and long-term disability insurance for employees and their dependents. More information about employee benefits is available on the City's website at: https://www.seattle.gov/human-resources/benefits/employees-and-covered-family-members/most-employees-plans

Information about retirement plans can be found at: https://www.seattle.gov/retirement

Additional Information

If you have questions regarding this bulletin or employment at The Seattle Public Library, please send an email to [e-mail]. The Library promotes diversity and inclusion in employment. If accommodations are needed during the selection process, please contact us.

Please keep in mind that job offers are contingent on a review of criminal history as well as verification of information provided by the applicant as part of the application process.