Content Strategist

Zywave; Milwaukee (WI); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading SaaS company in Milwaukee is seeking a Content Strategist to lead high-impact content creation that drives demand generation and brand visibility. The ideal candidate has over 5 years of experience in content marketing or PR and will collaborate across teams to engage audiences through various formats. This role offers competitive compensation and flexible remote work options.

Benefits

Flexible remote work options

Competitive compensation

Professional development support

Qualifications

• 5+ years of experience in content marketing, copywriting, or PR.
• Strong portfolio showcasing writing and storytelling skills.
• Strategic thinker with ability to develop integrated content strategies.

Responsibilities

• Develop and execute a cross-channel content strategy.
• Manage the content calendar across various platforms.
• Write and edit high-impact content like ebooks and blog posts.

Skills

Content marketing

Copywriting

Public relations

SEO

Project management

Tools

Marketing automation tools (e.g., Marketo)

CMS platforms

Job description

Brief Description

Do you love turning complex ideas into compelling stories that drive real business results? As a Content Strategist at Zywave, you’ll lead the creation of high-impact content that fuels demand generation, thought leadership, and public relations. In this role, you will develop and execute a cross-channel content strategy aligned with our brand narrative and go-to-market priorities. You’ll collaborate across teams to craft content that engages audiences, elevates our brand, and supports pipeline growth across Zywave’s full portfolio of solutions.

Why Should You Apply?

This is your opportunity to join a fast-paced, high-growth SaaS company where your content expertise will directly influence brand visibility and revenue impact. You’ll be part of a collaborative, high-energy marketing team that values creativity, innovation, and measurable results. With flexible remote work options, competitive compensation, and a culture that supports professional development, this role offers the perfect blend of autonomy, challenge, and career growth.

What you will do:

Content Strategy & Creation

• Develop and execute a cross-channel content strategy aligned with Zywave’s brand narrative, product positioning, and go-to-market priorities.
• Own the content calendar across web, email, blog, social, and assets to support full-funnel marketing efforts.
• Write and edit high-impact content including ebooks, case studies, landing pages, blog posts, product collateral, and video scripts.
• Partner with product marketing and demand generation teams to create targeted content for campaigns, nurture programs, and ABM initiatives.
  
  

Public Relations & Thought Leadership

• Collaborate with external PR agency and internal stakeholders to develop and pitch stories that elevate Zywave’s brand presence in the market.
• Manage PR calendar, media relations, press releases, and award submissions.
• Ghostwrite and refine executive bylines, quotes, and contributed articles for publication.
• Target Top 5 industry awards to elevate brand and product portfolio.
  
  

Content Performance & Optimization

• Track and analyze content performance metrics to refine strategy and maximize ROI.
• Optimize existing content for SEO, engagement, and conversion.
• Leverage customer insights, market trends, and performance data to inform ongoing content development.
  
  

Factors for Success:

• You must have 5+ years of experience in content marketing, copywriting, or PR—ideally in a B2B SaaS or high-growth tech environment.
• You must have a strong portfolio showcasing your writing, editing, and storytelling skills across multiple content formats.
• You should be a strategic thinker with a proven ability to develop integrated content strategies that drive demand and brand awareness.
• You should be highly organized, collaborative, and comfortable managing multiple projects across teams and functions.
• Familiarity with SEO, marketing automation tools (e.g., Marketo), and CMS platforms is essential.
• Insurance or Insurtech industry experience is a plus, but not required.
  
  

Why Work at Zywave?

Zywave empowers insurers and brokers to drive profitable growth and thrive in today’s escalating risk landscape. Only Zywave delivers a powerful Performance Multiplier, bringing together transformative, ecosystem-wide capabilities to amplify impact across data, processes, people, and customer experiences. More than 15,000 insurers, MGAs, agencies, and brokerages trust Zywave to sharpen risk assessment, strengthen client relationships, and enhance operations. Learn more at www.zywave.com.