Content Strategist

Brightpoint Community College

Midlothian (VA)

Hybrid

USD 65,000 - 75,000

Full time

5 days ago

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Benefits offered by this job

Health insurance

Remote work flexibility

Professional development opportunities

Paid holidays

Job summary

Brightpoint Community College invites applications for a Content Strategist in its Creative Services team. The role leads planning, execution, and optimization of the college’s multi-channel digital presence, merging content creation, strategic marketing, and analytics to boost brand awareness and student recruitment at the Midlothian Campus.

The position directs digital workflows, campaigns, and performance analysis, mentoring student interns to integrate authentic student voices into

Qualifications

Strong portfolio demonstrating digital storytelling, writing/editing, video production and visual content design.
Hands-on experience with CMS (ExpressionEngine/Drupal) and analytics tools.
Experience in fast-paced projects and managing editorial calendars.

Responsibilities

Lead content strategy and multi-channel campaigns for enrollment and retention.
Oversee editorial calendars and major campaigns across web and social channels.
Direct digital workflows, campaigns, and mentoring of student interns.
Ensure accessibility and brand consistency across platforms.
Collaborate with stakeholders and web developers on content updates.

Skills

Digital storytelling

Writing/editing

Video production

Visual content design

Education

Bachelor’s degree in communications, marketing, digital media, English, design

Tools

ExpressionEngine

Drupal

Google Analytics

SEMrush

Social media platforms/tools

Job description

Content Strategist (00154)

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155.

Posting Details

Working Title: Content Strategist (00154)
Role Title: PR & Mktg Spec III
Role Code: 29093-SW
FLSA: Exempt
Pay Band: 04
Position Number: 29000154
Agency: Brightpoint Community College
Division: Brightpoint Community College (Div)
Work Location: Chesterfield - 041
Hiring Range: $65,000 - $75,000
Emergency/Essential Personnel: No
EEO Category: 2-Professionals
Full Time or Part Time: Full Time
Telework options: Telework options are subject to change based on business needs
Bilingual or multilingual skill requirement or preference:
Work Schedule: Monday – Friday, 8:00am – 5:00pm; as needed
Sensitive Position: No

Job Description

Brightpoint Community College is a two-year public institution of higher education and is one of the largest of Virginia’s 23 community colleges. The college is located within the Greater Richmond metropolitan area. It serves students and the community at its two campuses, in Chester and Midlothian; online; and in locations throughout its service area. Brightpoint Community College’s mission is to provide quality educational opportunities that inspire student success and community vitality. It envisions a success story for every student.

Brightpoint offers a robust benefits package, including: State of Virginia employee benefits, Comprehensive health insurance (medical, dental and vision), Virginia Retirement System (VRS) participation, Generous annual leave and paid holidays, Remote work flexibility, Professional development opportunities, Continuous learning programs, Access to wellness resources and employee assistance programs.

Brightpoint Community College invites applications for a Content Strategist in our Creative Services team to lead the planning, execution, and optimization of the college’s multi-channel digital presence. Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness; supports student recruitment and retention; and fosters a culture of student success by delivering engaging, accessible digital experiences across the college’s web and social media channels.

The Content Strategist serves as a key operational leader within Creative Services – directing digital workflows, producing high-impact campaigns, analyzing performance data, and mentoring student interns to integrate authentic student voices into college communications.

Core Responsibilities

Creative Leadership & Content Creation

Multi-Format Storytelling: Work with the team to conceptualize and produce engaging written, graphic, photo, and short‑form video assets tailored for prospective and current students across web, social, and digital touchpoints.
Brand & Editorial Oversight: Act as the primary editor and brand steward for digital content, ensuring a consistent tone, compelling visual identity, and messaging alignment across departments and platforms.
Collaborating with web developer: Execute day‑to‑day updates, routine content refreshes, and layout edits within our ExpressionEngine Content Management System (CMS) for www.brightpoint.edu.
Accessibility Compliance: Enforce rigorous digital accessibility standards across all work assets and media in accordance with WCAG 2.1 AA and state/federal requirements.
Student Voice & Mentorship: Recruit, train, and mentor student interns, empowering them to create authentic student‑led content while building practical marketing skills.

Digital Strategy, Data & Analytics

Multi‑Channel Performance: Formulate and execute integrated digital content strategies that advance enrollment, retention, and community engagement goals.
SEO, AIO & AEO Optimization: Leverage SEMrush, Google Analytics, and emerging AI tools to lead Search Engine Optimization, AI Search Optimization, and Answer Engine Optimization initiatives, in partnership with the web developer.
Data‑Driven Decision Making: Continuously track user behavior, digital journeys, and campaign performance. Translate analytics into actionable recommendations in consultation with web developer and other members of the Creative Services team.
Emerging Tech Integration: Monitor evolving digital trends, search behaviors, and AI capabilities to test and adopt innovative tactics in higher education marketing.

Project Management & Operations

Social & Web Management: Oversee day‑to‑day content generation and management of the college’s official social media channels and major components of the enterprise website.
Editorial & Campaign Planning: Direct editorial calendars, digital campaigns, and multi‑departmental rollouts from concept to evaluation within scope and budget.
Workflow & Intake Optimization: Triage, assign, and manage incoming web and calendar service requests; refine cross‑departmental intake workflows using user feedback and performance metrics.
Cross‑Functional Collaboration: Partner closely with stakeholders across the college to align digital messaging and ensure consistent information is shared.

This position is based at the Midlothian Campus, with hybrid telework options available.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

Strong portfolio demonstrating digital storytelling, writing/editing, short‑form video production and/or visual content design.
Hands‑on experience with modern content management systems (e.g., ExpressionEngine and Drupal), web analytic tools (Google Analytics), SEO/AIO platforms (SEMrush), and social media platforms/tools.
Demonstrated experience working in a fast‑paced environment, leading complex, large‑scale projects, managing editorial calendar and balancing with competing deadlines and multiple internal clients.
Proven understanding of integrated marketing and communications principles and audience segmentation within higher education or a similarly complex environment.
Analytical skills to research, evaluate, and adopt digital tools and metrics to optimize campaigns and web performance.
Excellent written, oral and visual communication skills.
Must be highly organized, detail‑orientated, customer‑service driven, and comfortable working both independently and as a part of a team.
A proactive willingness to learn emerging technologies and continuously develop new skills.
Successful completion and passing of a background check is required.

Additional Considerations

3+ years of experience leading multi‑channel digital campaigns and strategic communication initiatives, preferred.
Bachelor’s degree in communications, marketing, digital media, English, design, or a closely related field.
Direct experience supervising, mentoring or directing student interns or creative interns.
Demonstrated ability to evaluate data, research emerging tools and translate web/social metrics into continuous performance improvements.
Experience implementing or auditing content for digital accessibility standards (WCAG 2.1 AA) for web and media assets.
Practical experience applying AI‑driven marketing tools or optimization strategies (AIO/AEO).

Operation of a State Vehicle

Supervises Employees

Required Travel

As required

Posting Detail Information

Posting Number: CLS_4851P
Recruitment Type: General Public - G
Number of Vacancies: 1
Position End Date (if temporary):
Job Open Date: 11/04/2026
Job Close Date: 12/31/2026
Open Until Filled: Yes
Agency Website: https://www.brightpoint.edu
Contact Name:
Email:
Phone Number:
Special Instructions to Applicants: In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Additional Information: Position is open until filled. Application review will begin November 18, 2026

All full‑time classified employees new to the Commonwealth of Virginia will serve a 12‑month probationary period.

Applicants must be legally authorized to work in the United States without the need for employer sponsorship now or in the future. Brightpoint Community College does not sponsor or assume sponsorship of employment visas.

Background Check Statement and E-Verify

The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non‑merit factors.

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Supplemental Questions

* Which best describes your experience developing and managing digital content strategies and campaigns?
- No experience
- Assisted with content campaigns
- Independently managed digital content initiatives
- Led multi‑channel digital campaigns across multiple platforms
- Developed and directed organization‑wide digital content strategies
* Please provide a specific example of a digital content strategy or campaign you led, including your role and the results achieved. (Open Ended Question)
* What is your level of experience using analytics, SEO, or content optimization tools (e.g., Google Analytics, SEMrush)?
- No experience
- Basic familiarity
- Regular user of analytics or SEO tools
- Advanced user responsible for performance analysis and recommendations
- Led organization‑wide optimization strategies informed by data
* Describe how you used analytics or SEO data to improve website performance, audience engagement, or campaign results. (Open Ended Question)
* Which best describes your experience managing website content and ensuring digital accessibility compliance?
- No experience
- Managed website content only
- Created accessible web content
- Reviewed content for WCAG compliance
- Led accessibility compliance efforts and website content governance
* Describe your experience with website content management and implementing or maintaining digital accessibility standards, including any CMS platforms used. (Open Ended Question)