Content Specialist (Remote)

Richardson Sales Performance; Philadelphia (Philadelphia County); Remote; USD 66,000 - 90,000; Full time

Job summary

Richardson Sales Performance seeks a Content Specialist to execute articles, newsletters, and repurpose assets for sales and enablement leaders. You will grow into ownership of recurring content production, starting with Challenger-focused pieces, newsletters, and cross-channel repurposing.

You’ll interview internal experts, maintain source material, and optimize content with SEO practices while preserving brand voice across Richardson and Challenger.

Qualifications

• Bachelor’s degree in journalism, English, communications, or a related field preferred.
• Two or more years of professional writing experience.
• Three to five writing samples, which need not be B2B or marketing.
• Strong writing and editing skills, and clear, plain-spoken prose written for people rather than for search engines.
• Interviewing experience, and the confidence to lead a conversation with a senior expert.
• Practical fluency with AI writing and research tools, and a considered point of view on their limits.
• Highly organized and reliable with deadlines, and quick to flag when a date is at risk.
• Comfortable being edited, and curious about why an edit was made.
• Demonstrated coachability and an ownership mindset — takes direction well, asks good questions, and takes pride in seeing work through.

Responsibilities

• Draft articles, downloads, and other content from briefs, in the brand voice.
• Turn briefs into outlines, then draft and revise through editorial review.
• Draft campaign email copy to agreed send dates.
• Collaborate with the digital team to optimize content for readers and SEO with CTAs and visuals.
• Conduct interviews with internal experts, turn into finished content, and pull quotables for reuse.
• Gather source material, verify statistics, and maintain a source list for editors.
• Launch and own a recurring newsletter for Challenger audiences, from concept to execution and performance reporting.
• Form the newsletter lineup, framing, and consistent point of view across issues.
• Experiment with evolution of the newsletter and test outcomes.
• Repurpose content into short formats, social copy, teasers, and pull-quotes.
• Coordinate with Digital, Demand Gen, and Product Marketing to promote assets.
• Propose new formats and channels and justify approach based on audience.
• Learn to read performance data and extract audience insights for strategy.
• Maintain content calendar and file finished assets for easy retrieval.
• Use approved AI tools while safeguarding editorial quality.
• Share learnings to scale effective approaches across the team.
• Adhere to brand voice and style guides; flag inconsistencies in methodologies and proof points.

Skills

Strong writing & editing

Interviewing experience

Lead conversations

Editorial judgment

Organized under deadlines

Coachability & ownership

Education

Bachelor’s degree in journalism, English, communications, or related field

Tools

AI writing tools

WordPress

HubSpot

Asana

SharePoint

CMS platforms

Job description

REPORTS TO: Director, Content Strategy & Thought Leadership

LOCATION: Remote, US only

Overview

The Content Specialist is an execution-focused member of the Content Team, responsible for producing the articles, newsletters, and repurposed assets that carry Richardson’s and Challenger’s ideas to sales, revenue, and enablement leaders. This role reports to the Director of Content Strategy & Thought Leadership and is designed to grow into ownership of recurring content production.

This role is ideal for someone who is coachable, curious, and eager to build ownership over published work. The person in this role will support content production across both brands, with initial depth in:

Challenger-focused articles and other assets to support our growth goals, product launches and thought leadership strategy

Newsletter content

Repurposing published work into short-form assets across channels.

Coverage will expand over time into additional content formats, video, campaign support, and new channels.

Key Responsibilities

Article Writing & Production

Draft articles, downloads, and other content from supplied briefs, working in our established brand voice.

Turn briefs into first-pass outlines before drafting, and revise through editorial review.

Draft campaign email copy to agreed send dates.

Work with our digital team to optimize written content for readers and search, adding calls to action, related content, interesting graphics and videos wherever appropriate.

Subject Matter Expert Interviews & Research

Run your own interviews with internal subject matter and product experts — preparing the questions, leading the conversation, and following the thread when something interesting surfaces.

Turn each interview into finished content and pull the quotes worth reusing elsewhere.

Gather source material, verify every statistic, and maintain a source list an editor can check.

Newsletter & Audience Development

Launch and own a recurring newsletter built to grow brand affinity with an early-career Challenger audience, once you have the brand fluency to carry it.

Own the property end to end: assemble the lineup, write the framing and item copy, and hold a consistent point of view from issue to issue.

Form your own view on how the newsletter should evolve, then test it.

Report on how the newsletter is performing and what you are learning about that audience.

Repurposing & Distribution Support

Repurpose published articles into shorter formats, including social copy support, email teasers, and pull-quotes.

Coordinate with our Digital, Demand Generation, and Product Marketing colleagues so each asset is promoted properly across channels.

Propose content formats and channels we are not using yet, and make the case for them, including the audience you think they would reach.

Learn to pull and read individual performance and extract insights about our audience that informs our ongoing strategy.

Editorial Standards & Brand Voice

Build genuine fluency in the Richardson and Challenger brand voices, and learn to apply our style guides without prompting.

Flag inconsistencies in how we describe our methodologies, products, and proof points.

Content Operations & Coordination

Maintain the content calendar, keeping every asset’s status current and visible to the team.

File finished assets to convention so the team can find current, approved work.

Take on other content projects as our priorities shift.

Use our approved AI tools across your workflow — research, outlining, first-pass editing, and repurposing — to move faster without sacrificing quality.

Apply industry best practices, team standards, and your own judgment to decide where AI earns its place in a workflow and where it does not.

Share what you learn, so useful approaches become team practice rather than personal shortcuts.

Key Qualifications

Bachelor’s degree; a major in journalism, English, communications, or a related field preferred.

Two or more years of professional writing experience.

Three to five writing samples, which need not be B2B or marketing.

Strong writing and editing skills, and clear, plain‑spoken prose written for people rather than for search engines.

Interviewing experience, and the confidence to lead a conversation with a senior expert.

Practical fluency with AI writing and research tools, and a considered point of view on their limits.

Highly organized and reliable with deadlines, and quick to flag when a date is at risk.

Comfortable being edited, and curious about why an edit was made.

Demonstrated coachability and an ownership mindset — takes direction well, asks good questions, and takes pride in seeing work through.

Preferred Qualifications

Experience creating or editing short-form video content, including scripting, presenting, editing, or producing.

Exposure to business, sales, or marketing topics, particularly familiarity with The Challenger Sale.

Exposure to B2B SaaS, professional services, or corporate learning and training environments.

Experience with website CMS platforms such as WordPress or HubSpot.

Familiarity with project management and collaboration tools such as Asana and SharePoint.

Working knowledge of AEO fundamentals and how content surfaces in AI‑driven search.

What Success Looks Like

The Challenger voice is held by more than a small handful of people, and this person is one of them.

Article production runs at a steady cadence without the Director acting as the default drafting resource.

A new newsletter is live, carries a recognizable point of view, and is growing an audience we were not previously reaching.

This role can comfortably handle interviews with subject matter experts and synthesize the interviews for the rest of the team

AI is used routinely to compress production time, with no drop in editorial quality, and the approaches that work have been shared with the team.

We are publishing in at least one format, or on at least one channel, that we were not using before this role existed.