Content Performance Analyst

The Shelf Influencer Marketing Agency; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An innovative agency is seeking a Content Performance Analyst to dive deep into social content metrics and uncover what drives engagement. This role involves analyzing performance across platforms like Meta and TikTok, transforming data into actionable insights that shape creative strategies. Collaborating closely with various teams, you'll help visualize campaign performance and contribute to impactful storytelling. If you have a knack for data and a passion for content, this is your chance to make a significant impact in a dynamic and growing team.

Qualifications

• 2-4 years of experience in social analytics or content strategy.
• Fluent in performance metrics and data storytelling.

Responsibilities

• Analyze organic social performance to identify high-performing content.
• Create data-driven storytelling slides for creative and leadership teams.

Skills

Social Analytics

Content Strategy

Data Visualization

Performance Metrics

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Tableau

Excel/Google Sheets

Meta Ads Manager

TikTok Ads

Twitter/X Analytics

Job description

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About The Shelf

• We’re a team of more than 80.
• We’re growing.
• We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.
• About half of us are really funny.
• We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few.
  
  

About The Shelf

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

• We’re a team of more than 80.
• We’re growing.
• We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.
• About half of us are really funny.
• We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few.
  
  

About The Role

We’re looking for a sharp, curious, and content-savvy Content Performance Analyst to help us uncover what makes social content work — across influencer and paid efforts. This role is for someone who loves diving into performance metrics, watching content with an analytical eye, and building out clear, compelling narratives backed by data.

You’ll work closely with our organic social, paid social, product, creative and analytics teams to bridge the gap between numbers and creative. Your insights will directly inform our creative strategies, tagging frameworks, and future content development.

What You’ll Do

• Analyze organic social performance across Meta, TikTok, and Twitter/X to identify high-performing content and extract learnings. We want to understand the “why” behind the performance so we can replicate it.
• Support paid social analysis as needed, identifying winning content and creative strategies across platforms.
• Review influencer-generated content to understand what’s resonating and why — turning subjective content into actionable insights.
• Maintain and evolve our content tagging database, suggesting new tags based on trends and performance patterns.
• Collaborate with AI tools and internal teams to improve tagging accuracy and coverage, helping automate where possible.
• Partner with our Tableau specialist to visualize content and campaign performance in impactful ways.
• Create charts, decks, and data-driven storytelling slides that make performance insights digestible and actionable for both creative and leadership teams.
• Synthesize key metrics like CTR, VTR, VCR, Engagement Rates into a cohesive narrative that explains content performance and consumer journey.
  
  

About You

• You have 2–4 years of experience in social analytics, content strategy, or a related field.
• You’re fluent in performance metrics and know how to turn data into insights (and insights into slides)
• You’ve got a keen eye for content — you know what makes a good hook, strong narrative, or viral moment.
• You’re comfortable working with dashboards, spreadsheets, and AI tools.
• You’re a great communicator who can tell a clear story backed by data.
• Must have experience with influencer marketing, paid social campaigns, or creative testing.
  
  

Tools You Might Use Here

• Tableau, Excel/Google Sheets, Coda
• Meta Ads Manager, TikTok Ads, Twitter/X Analytics
• AI tagging tools, video analysis tools
• Google Slides or Keynote
  
  

Why Join Us?

You’ll have a seat at the table in shaping how we understand and evolve content performance across platforms. Your work will help drive smarter creative decisions and sharpen the edge of everything we put out into the world.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Marketing Services

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