Content Marketing Strategist

100 The Nebraska Medical Center; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Clarkson College in Omaha, NE seeks a Content Marketing Strategist to manage social media, craft engaging content for the website and print materials, and tell compelling student, staff, faculty and alumni stories across media including print, video, photography and social platforms.

The role emphasizes on-brand messaging, AP style copy, and collaboration with internal teams to advance awareness. On-campus position with a strong emphasis on deadlines, accuracy and creativity.

Qualifications

• Minimum of 1 year marketing, communications or digital media experience.
• Bachelor's degree in marketing, English, journalism or communications.
• Excellent verbal and written communication skills.
• Ability to develop and write engaging content for blogs and social media.
• Experience writing and ideation for TikTok, Instagram and YouTube.
• Strong planning, detailed focus and ability to manage multiple deadlines.
• Experience using Microsoft Office applications.
• Demonstrated ability to work independently and with a team.

Responsibilities

• Manage Clarkson College's social media presence across platforms.
• Develop engaging content for the college website and print materials.
• Tell student/staff/faculty/alumni stories to highlight Clarkson College.
• Write and edit copy to support marketing and communications initiatives in brand AP style.

Skills

Marketing

Communications

Digital media

Social media

Writing

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

"Prepare to be the best" is not just a saying at Clarkson College; it's part of our Mission. Every member of our team plays a vital role in preparing students to professionally provide high quality, ethical and compassionate health care services and become the best in their chosen field. Clarkson College is currently seeking a Content Marketing Strategist. The Content Marketing Strategist is creative, trend-savvy, and audience-centered role with responsibilities for managing the social media presence for Clarkson College and developing engaging content for the College's website and print materials. The strategist will create engaging content that highlights and promotes Clarkson College through the telling of unique student/staff/faculty/alumni stories and experiences through a variety of mediums including print, video, photography, and social media. This role is integral to advancing the awareness of Clarkson College and will collaborate internally to ensure that key messaging is on brand. Write and edit copy to support internal and external marketing and communications initiatives is a key responsibility of this role and accuracy is required at all times. This role will use the written word to support established positioning and voice of the institution to follow brand style guidelines and Associated Press (AP) style. The Content Marketing Strategist is an on-campus position located in Omaha, NE.

Required Upon Request: Candidates may be asked to submit a portfolio demonstrating original work created by the candidate.

Required Qualifications:

• Minimum of one year relevant marketing, communications or digital media experience required.
• Internship experience may be considered toward this requirement.
• Bachelor's degree in marketing, English, journalism, communications or another related field required.
• Exceptional verbal and written communication skills required.
• Ability to develop and write engaging content for various mediums, including blogs and social media required.
• Experience writing, ideation and executing best practices for various social media platforms, including TikTok, Instagram and YouTube required.
• Outstanding planning skills, attention to detail, and the ability to prioritize/complete multiple assignments concurrently while meeting deadlines and maintaining accuracy required.
• Experience and proficiency using Microsoft Office (Word, PPT, Excel) required.
• Proven ability to work independently and self-manage deadlines and work collaboratively within a team environment required.

Preferred Qualifications:

• Experience with video production and editing systems preferred.
• Experience with social media management platforms preferred.
• Experience in publishing software such as InDesign, Illustrator, Adobe Photoshop, and Canva preferred.
• Experience and/or training in graphic design preferred.
• Experience in content management systems preferred.

Why Clarkson College:

• Clarkson College is a private college in Omaha, Nebraska and is known for leading the education and training needs in our region for over 137 years.
• Clarkson College's core values consist of learning, excellence, integrity, commitment, and caring.
• Recognized as a 2026 Great College to Work For, Clarkson College offers a flexible work schedule and family-friendly benefits to all our employees.
• Paid Time Off
• Retirement match contribution
• Medical, dental and vision insurance
• Tuition benefits for employees, dependents, and spouses.
• Support for Community Involvement
• Wellness Incentives
• Working at Clarkson College means making a commitment to teaching and developing future health care leaders.
• Your work will be key to the success of your co-workers as you help our students feel comfortable, prepared and confident to enter this rewarding field.

Clarkson College offers a remarkable range of undergraduate, graduate and professional programs designed to prepare individuals for both entry-level and highly advanced roles in various health care disciplines. With the support and oversight of the Executive Leadership Team and the Board of Trustees, the College continually innovates in education and scholarship to ensure that we meet the needs of students and the ever-changing field of health care.