Content Marketing Strategist

Clarkson College; Omaha (NE); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Retirement match contribution

Medical, dental and vision insurance

Tuition benefits for employees, depend

Job summary

Clarkson College is seeking a Content Marketing Strategist to manage social media and develop engaging content for the College’s website and print materials. The strategist will craft stories highlighting students, staff, faculty and alumni through print, video, photography and multiple platforms.

Required is a Bachelor's degree in marketing, English, journalism or communications, with at least one year of marketing/digital media experience.

Qualifications

• Minimum of one year in marketing, communications or digital media.
• Ability to develop and write engaging content for blogs and social media.
• Strong verbal and written communication skills.
• Ability to work independently and manage deadlines while collaborating with a team.

Responsibilities

• Manage Clarkson College's social media presence across platforms.
• Develop engaging content for the College website and print materials.
• Write and edit copy to support marketing and communications initiatives with AP style.
• Tell unique stories of students, staff, faculty and alumni to promote the College.

Skills

Verbal communication

Written communication

Content writing

Blog writing

Social media

TikTok

Instagram

YouTube

Planning

Microsoft Office

Independent work

Deadline management

Education

Bachelor's degree in marketing or related field

Tools

InDesign

Illustrator

Adobe Photoshop

Canva

Job description

\"Prepare to be the best\" is not just a saying at Clarkson College; it's part of our Mission. Every member of our team plays a vital role in preparing students to professionally provide high quality, ethical and compassionate health care services and become the best in their chosen field.Clarkson College is currently seeking a Content Marketing Strategist. The Content Marketing Strategist is creative, trend-savvy, and audience-centered role with responsibilities for managing the social media presence for Clarkson College and developing engaging content for the College’s website and print materials. The strategist will create engaging content that highlights and promotes Clarkson College through the telling of unique student/staff/faculty/alumni stories and experiences through a variety of mediums including print, video, photography, and social media.This role is integral to advancing the awareness of Clarkson College and will collaborate internally to ensure that key messaging is on brand. Write and edit copy to support internal and external marketing and communications initiatives is a key responsibility of this role and accuracy is required at all times. This role will use the written word to support established positioning and voice of the institution to follow brand style guidelines and Associated Press (AP) style.Required Upon Request: Candidates may be asked to submit a portfolio demonstrating original work created by the candidate.Required Qualifications:Minimum of one year relevant marketing, communications or digital media experience required. Internship experience may be considered toward this requirement.Bachelor's degree in marketing, English, journalism, communications or another related field required.Exceptional verbal and written communication skills required.Ability to develop and write engaging content for various mediums, including blogs and social media required.Experience writing, ideation and executing best practices for various social media platforms, including TikTok, Instagram and YouTube required.Outstanding planning skills, attention to detail, and the ability to prioritize/complete multiple assignments concurrently while meeting deadlines and maintaining accuracy required.Experience and proficiency using Microsoft Office (Word, PPT, Excel) required.Proven ability to work independently and self-manage deadlines and work collaboratively within a team environment required.Preferred Qualifications:Experience with video production and editing systems preferred.Experience with social media management platforms preferred.Experience in publishing software such as InDesign, Illustrator, Adobe Photoshop, and Canva preferred.Experience and/or training in graphic design preferred.Experience in content management systems preferred.Why Clarkson College:Clarkson College is a private college in Omaha, Nebraska and is known for leading the education and training needs in our region for over 137 years. Clarkson College’s core values consist of learning, excellence, integrity, commitment, and caring.Recognized as a 2026 Great College to Work For, Clarkson College offers a flexible work schedule and family-friendly benefits to all our employees.Paid Time OffRetirement match contributionMedical, dental and vision insuranceTuition benefits for employees, dependents, and spouses.Support for Community InvolvementWellness IncentivesWorking at Clarkson College means making a commitment to teaching and developing future health care leaders. Your work will be key to the success of your co-workers as you help our students feel comfortable, prepared and confident to enter this rewarding field.