Content Marketing Strategist

Huntsman; Town of Texas, The Woodlands (WI, TX); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Content Marketing Strategist to enhance its global communications efforts. This role involves crafting engaging content that resonates with diverse audiences, driving brand visibility, and collaborating across functions to ensure consistent messaging. You will leverage your copywriting prowess and digital marketing expertise to produce high-quality materials for various platforms. If you are a creative thinker with a proactive approach, this opportunity offers a chance to make a significant impact within a forward-thinking organization committed to innovation and excellence.

Qualifications

• 3+ years of experience in content marketing and digital marketing.
• Strong writing, copy editing, and proofreading skills.
• Knowledge of best practices for digital media applications.

Responsibilities

• Write and edit compelling content for various communications channels.
• Coordinate content development and distribution with internal teams.
• Analyze content performance metrics and adjust strategies accordingly.

Skills

Content Marketing

Copywriting

Digital Marketing

Project Management

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in English

Tools

Microsoft Office 365

Adobe Creative Suite

Google Analytics

Hootsuite

Sharepoint

Job description

Job Description:

Content Marketing Strategist

Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 70 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 9,000 associates within our three distinct business divisions. Huntsman offers unsurpassed opportunities to build a successful future. Our diverse portfolio creates a range of career fields including manufacturing, research and development, technical services, sales and marketing, customer service - and the list goes on.

Here, you can make an impact and make a difference. Come join us.

We are currently looking for a dynamic, creative and hands-on Content Marketing Strategist to join our Global Corporate Communications team based in our global headquarters in The Woodlands, Texas.

Job Scope:

Your role will be to work with internal stakeholders across Huntsman's corporate functions to plan, develop, and drive content initiatives, and execute high-quality content that engages internal and external audiences globally, drives conversations, and boost's our brand's visibility.

The selected candidate will possess strong copywriting skills, creativity in visual content development, and experience working with digital platforms and web content. You will be comfortable crafting written and visual content for various channels and formats (i.e. Sharepoint, newsletter articles, e-mail communication, social media).

Job Functions and Responsibilities

• Write, edit, and proofread compelling stories for a variety of communications channels, including internal articles, e-mail communications, newsletters, video scripting, website, and social media.
• Take day-to-day responsibility of the team's editorial calendar - creating and implementing plans while working across functional teams to meet objectives.
• Coordinate content development, design, production, and distribution of communications materials with creative team and internal stakeholders.
• Produce engaging content that is consistent with Huntsman brand tone, voice, style across all communications channels.
• Analyze content performance metrics, including engagement, traffic, and conversions, and adjust strategies to improve results.
• Develop a prioritized schedule of reviewing, updating, and designing content to support Huntsman's corporate functions.
• Coordinate translation of communication materials for use outside the U.S., collaborating with external translation agencies and global communications staff.
• Uphold Huntsman brand and trademark standards and consistency on all projects in coordination with Corporate Communications and Legal department.
• Stay abreast of new technologies and trends, and implement into Huntsman content strategy.
• Train colleagues, as needed, on various content management systems and social media best practices.

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

The candidate must have an unrestricted right to work for Huntsman in the United States.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, English, journalism, public relations or related field.
• 3+years of proven experience in content marketing, copywriting, and/or digital marketing, preferably in a B2B corporate communications or business unit marketing team in the chemical, manufacturing, or oil & gas industries.
• Strong writing, copy editing, and proofreading skills
• Excellent communication skills (written, verbal, visual)
• Strong project management skills and ability to juggle multiple projects simultaneously
• Analytical mindset with the ability to measure content effectiveness and adapt strategies accordingly
• Excellent communication skills (written, verbal, visual)
• Knowledge of best practices for formatting and presenting textual, graphic, and A/V content for websites, mobile applications, and other digital media applications
• Excellent communication skills (written, verbal, visual)
• Please submit your portfolio along with written samples of internal and external communications with your application.

Interpersonal Skills required:

• Proactive and self-motivated individual with the ability to bring highly creative ideas to the table, devise a plan, and execute according to budget and timelines.
• Strong verbal and written communication skills for collaborating with individuals at all levels of the organization, including Executives.
• Ability to multitask on various projects, while effectively communicating timelines to key stakeholders.
• Ability to work collaboratively and cross-functionally in a team environment with colleagues across the globe and different time zones (Asia and Europe).
• Demonstrates attention to detail, cooperation, and follow-through for all projects including time and budget management.
• Generates a sense of energy and excitement to deliver while leveraging creative problem-solving skills to propose new solutions and ideas.
• Demonstrates leadership and ability to build relationships across all levels of the organization.
• Strong bias for action and ability to adapt quickly to new or ambiguous situations.

Technical Skills required:

• Top-notch writing, editing, and proofreading skills are required. (Associated Press style is our standard). Works effectively with designers to create visual communications.
• High level of proficiency in digital platforms: Sharepoint, Company Intranet, Microsoft Office 365 programs, social media applications, Hootsuite, website, e-mail communications, e-newsletters.
• Proficiency with design software including, but not limited to, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Canva.
• Experience with Google Analytics, SEO, and Google Tag Manager.
• Familiarity with basic HTML.

Huntsman is proud to be an equal opportunity workplace and is an affirmative action employer. We provide equal employment opportunities (EEO) to all qualified applicants for employment, without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identification, sexual orientation and/or expression or any other characteristic protected by law in every location in which we have facilities national or local.

Please refer to https://www.huntsman.com/privacy/online-privacy-notice for Company's Data Privacy and Protection information.

All unsolicited resumes presented by recruitment agencies are treated as pro bono information or service.

Huntsman is aware of a scam involving fraudulent job offers. Huntsman does not makejob offers until after a candidate has submitted a job application and has participated in a face-to-face interview. Please be advised that emails from Huntsman always end in "@huntsman.com" , and that any job offer that requires payment or requires you to deposit a check is likely a scam. If you have questions about any open positions at Huntsman, please visit our Careers website at http://www.huntsman.com/corporate/a/Careers.

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