Content Marketing Specialist II (Full Time) - United States DevRel Marketing ETR

Cisco; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with Cisco matching

Paid parental leave

Paid vacation & sick time

Job summary

Cisco is seeking a Content Marketing Specialist to transform technical jargon into engaging, targeted content. You’ll craft case studies, blogs, and enablement assets, working across Cisco On Cisco and other programs. Strong writing, project management, and stakeholder collaboration are essential.

You’ll develop stories, interview SMEs, and ensure timely, accurate delivery while optimizing content for SEO and engagement. A growth mindset and adaptability are valued.

Qualifications

• Master's degree with 0 years of work experience; or Bachelor's with 2 years; or apprenticeship/certification with 3 years; or high school with 4 years.
• Qualifying education/work experience in Marketing, Communications, Journalism, or related field.
• Experience in content marketing, blogging, executive/internal communications, editorial work, or related tech fields.
• Strong writing/editing skills with attention to detail and accuracy.

Responsibilities

• Develop stories for Cisco on Cisco, aligned with content strategy.
• Interview technical SMEs and maintain relationships with stakeholders.
• Deliver 1–2 case studies quarterly; create blogs, slides, toolkits, videos.
• Optimize content for SEO and audience engagement with SMEs.
• Research topics/trends for relevant content; fact-check technical info.
• Ensure on-time delivery and quality; support newsletters and cross-team outreach.

Skills

Content marketing

Storytelling

Writing

Editing

Project management

Interviewing SMEs

SEO

Cross-functional collaboration

Education

Master's degree

Bachelor's degree

Associate/Apprenticeship/Boot camp/Certification

High school diploma

Tools

Asana

SharePoint

Generative AI

SEO analytics tools

Job description

Meet the Team

The Messaging Proof Points team is responsible for creating impactful stories, messaging, and content that serve as proof points for Cisco’s core messaging, One Cisco. We craft simple, memorable messaging use case stories and enablement content that is consistently activated through world‑class enablement and marketing campaigns across Cisco and our partners.

An important function of our team is showcasing how our company uses products across the Cisco portfolio and the value realized through Cisco on Cisco stories.

Your Impact

You are a creative and detail‑oriented Content Marketing Specialist with strong storytelling and writing skills, as well as a keen willingness and ability to understand and turn technical jargon into easy‑to‑digest, targeted content for marketing purposes. You have strong project management skills and are comfortable coordinating with internal customers, sales teams, and other stakeholders to ensure timely and accurate delivery of content. You are personable, professional, and skilled at fostering trust and collaboration with teams with a goal to highlight their achievements authentically. You have a results‑driven and growth mindset.

You Will Work On a Variety Of Projects That Support Cisco Content And Messaging, As Well As Cisco On Cisco. These Projects May Include

• Developing stories for Cisco on Cisco which includes:
  • Sourcing and editing quality Cisco on Cisco use case stories aligned with the team’s content strategy.
• Interviewing technical subject matter experts (SMEs)
• Establishing and maintaining relationships with SMEs and key stakeholders
• Delivering 1‑2 case studies per quarter, as well as creating supplemental enablement assets (blogs, slides, sales toolkits, videos, etc.)
• Optimizing content for SEO and audience engagement in partnership with subject matter experts.
• Researching topics and trends to inform compelling and relevant content.
• Assisting with Messaging and Content team needs as necessary, examples may include: Event Content Kits, Vendor Coordination, Content Audits, editing and reviewing marketing/messaging content and assets, and more.
• Researching and fact checking technical information for sales guides/technical proof points
• Ensuring all programs are delivered on time and meet quality standards.
• Contributing to internal newsletters to promote content created.
• Conducting regular outreach to cross‑functional teams to gather story leads and support content creation.

Minimum Qualifications

• Meet one of the following (completed within the past 3 years or expected to be completed within the next 12 months):
• A Master's degree with 0 years of work experience; or
• A Bachelor's degree with 2 years of work experience; or
• An educational or workforce development program (e.g., Associate’s, Apprenticeship, Boot camp, or Certification) with 3 years of work experience; or
• A High school diploma (or equivalent) with 4 years of work experience.
• Qualifying education and work experience should be in Marketing, Communications, Journalism, or related field.
• Experience in content marketing, blogging, executive and internal communications, editorial work, or related fields in tech.
• Strong writing and editing skills with an eye for detail and accuracy.

Preferred Qualifications

• Proactive attitude with a passion for storytelling and creating high‑quality content.
• Excellent organizational and project management skills, with the ability to handle multiple projects and deadlines.
• Strong interpersonal skills to build relationships and collaborate across teams.
• Familiarity with Asana, Sharepoint, Generative AI, SEO best practices, and content performance metrics.
• Willingness to work with AI as a tool to achieve goals.

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $77,300.00 to $97,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job‑related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long‑term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

• 10 paid holidays per full calendar year, plus 1 floating holiday for non‑exempt employees
• 1 paid day off for employee’s birthday, paid year‑end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non‑exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full‑time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer

For non‑sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees On Sales Plans Earn Performance‑based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non‑quota Components, Subject To The Applicable Cisco Plan. For Quota‑based Incentive Pay, Cisco Typically Pays As Follows

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
• 1.5% of incentive target for each 1% of attainment between 50% and 75%;
• 1% of incentive target for each 1% of attainment between 75% and 100%; and
• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non‑quota‑based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

New York City Metro Area

$93,500.00 - $136,300.00

Non‑Metro New York State & Washington State

$83,400.00 - $121,500.00

• For quota‑based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
• Employees in Illinois, whether exempt or non‑exempt, will participate in a unique time off program to meet local requirements.