Content Marketing Specialist

Woodward; Fort Collins (CO); On-site; USD 69,000 - 95,000; Full time

Benefits offered by this job

401(k) match

Annual stock contribution

Tuition reimbursement

Paid holidays

Medical, dental, vision insurance

Paid parental leave

Life insurance

Job summary

Woodward is seeking a Marketing Content Specialist II to craft compelling materials for digital and print channels, ensuring brand consistency and SEO-friendly messaging. You will partner with cross-functional teams to plan campaigns, manage content calendars, and support events.

The role emphasizes clear communication, editing, and collaboration with designers to translate complex technology into engaging content for diverse audiences. Fort Collins-based role with strong growth opportunities.

Qualifications

• 2+ years of professional writing experience focused on technology, software, or technical products.
• Ability to write clear, engaging, SEO-optimized content for digital and print channels.
• Proven skill translating tech concepts into plain language for varied readers.
• Experience planning content calendars aligned with product launches and goals.
• Strong editing, grammar, and consistency with brand style.
• Ability to collaborate with designers to create supporting visuals.

Responsibilities

• Creates and edits marketing materials for digital and print platforms, ensuring brand consistency.
• Assists in planning and executing campaigns with cross-functional teams to meet goals.
• Maintains internal and external communications channels with accuracy and timeliness.
• Maintains marketing databases, ensuring data quality and organization.
• Provides logistical support for events and initiatives with vendors and teams.

Skills

Content Creation

Translate Complex Concepts

Content Strategy

Editing and Refinement

Visual Integration

Project Coordination

Strategic Communication

Data Analysis

Social Media Strategy

Brand Management

Collaboration

Problem Solving

Presentation Skills

Tools

Marketing software platforms

Job description

Woodward is committed to creating a great workplace for all team members. Our company and its members are committed to acting with integrity, being respectful and accountable to one another, and staying humble and driven, while maintaining the highest professional and ethical standards.

We are steadfastly committed to attracting the best talent across our communities, creating a rewarding workplace. Together we are fulfilling our purpose to design and deliver energy control solutions our partners count on to power a clean future.

Marketing Content Specialist II

Woodward's Industrial Product Division in Fort Collins, Colorado is seeking a talented and detail-oriented Marketing Content Specialist to join our dynamic team. The ideal candidate will be responsible for creating and managing engaging marketing materials, writing copy for marketing materials, coordinating campaigns, maintaining communication channels, and supporting marketing events and initiatives. This role is perfect for a creative and organized professional who thrives in a fast-paced environment and values collaboration.

Estimated annual base pay: $69,000-$95,000

• All members included in annual cash bonus opportunity.
• 401(k) match (4.5%)
• Annual Woodward stock contribution (5%)
• Tuition reimbursement and Training/Professional Development opportunities for all members
• 12 paid holidays
• Industry leading medical, dental, and vision Insurance upon date of hire
• Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave.
• Paid parental leave.
• Adoption Assistance
• Employee Assistance Program, including mental health benefits.
• Member Life & AD&D / Long Term Disability / Member Optional Life
• Member referral bonus
• Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending
• Voluntary benefits, including:
• Home / Auto Insurance discounts
• Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave

Key Responsibilities

• Content Development: Creates and edits marketing materials for digital and print platforms, ensuring consistency with brand guidelines and messaging.
• Campaign Coordination: Assists in planning and executing marketing campaigns by collaborating with cross functional teams to achieve project goals and deadlines.
• Communication Management: Maintains and updates internal and external communication channels, ensuring accurate and timely information dissemination.
• Database Management: Maintains and updates marketing databases, ensuring accuracy and organization of contact information and campaign data.
• Event Support: Provides logistical assistance for marketing events and initiatives, coordinating with vendors and team members to ensure successful execution.

Key Skills

• Content Creation: Write clear, engaging, and SEO-optimized blog posts, long-form guides, white papers, case studies, and video scripts about our technology and industry trends.
• Translate Complex Concepts: Interview subject matter experts (SMEs), developers, and engineers to break down technical jargon into plain, accessible language for varied readers.
• Content Strategy: Help plan and maintain a content calendar aligned with product launches, company goals, and search intent.
• Editing and Refinement: Edit and proofread drafts for clarity, accuracy, grammar, and consistency with our brand style guide.
• Visual Integration: Collaborate with designers to suggest or create basic graphics, diagrams, and screenshots that simplify technical explanations.
• Project Coordination: Skilled in organizing and overseeing marketing projects from planning to execution.
• Strategic Communication: Ability to develop and implement communication strategies that align with business objectives.
• Data Analysis: Proficient in analyzing marketing metrics to inform decision making and optimize campaigns.
• Social Media Strategy: Experienced in planning and executing social media initiatives to enhance brand presence.
• Brand Management: Competent in maintaining brand consistency and enhancing brand identity through communication.
• Digital Marketing Tools: Knowledgeable in utilizing marketing software and platforms to streamline campaigns.
• Collaborative Teamwork: Strong ability to work cooperatively with cross-functional teams and provide informal guidance.
• Problem Solving: Capable of addressing straightforward marketing challenges using technical expertise and judgment.
• Presentation Skills: Skilled in conveying complex information clearly and effectively to diverse audiences.

Successful Candidates Will Also Have

Experience: 2+ years of professional writing experience focused on technology, software, or technical produ