Content Marketing Specialist

Relatient; Atlanta (GA); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life and disability insurance

HSA with employer contributions

EAP

Job summary

Relatient is seeking a Content Marketing Specialist to bring Relatient’s story to life through audience-focused content that supports our go-to-market strategy and strengthens brand awareness. You will collaborate with senior marketing and digital leaders to develop messaging that connects our healthcare solutions with the needs of organizations and patients served.

This role involves content planning, writing, editing, and campaign execution—partnering with marketing, commercial, and subject

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or a related field; equivalent work experience may be considered in lieu of a degree.
• 2+ years of experience in a content, copywriting, editorial, communications, or marketing role preferred.
• Strong writing, editing, proofreading, and storytelling skills with the ability to adapt tone and format for different audiences and channels.
• Ability to translate complex information into clear, compelling messaging that supports audience engagement and business outcomes.
• Comfort working cross‑functionally with marketing, sales, product, and subject matter experts to gather input and move projects forward.

Responsibilities

• Develop content that supports go-to-market campaigns, brand voice, and demand generation.
• Write and edit content for blogs, eBooks, case studies, white papers, web pages, email campaigns, social posts, and more.
• Translate complex healthcare technology concepts into clear, engaging content.
• Support campaign messaging across buyer journey stages to meet business goals.
• Maintain consistent editorial standards across content deliverables.
• Research healthcare market trends, buyer challenges, and client success stories to inform content.

Skills

Content experience

Strong writing

Editing skills

Cross-functional

Attention to detail

Storytelling

Education

Bachelor's degree in marketing

Job description

At Relatient, we help healthcare organizations optimize patient access through AI-powered workflows, real-time automation, and flexible access tools. We are trusted by over 50,000 providers to modernize the patient experience and have been recognized by Forbes and Deloitte for our innovative and inclusive culture.

Your Role at Relatient

The Content Marketing Specialist will help bring Relatient’s story to life through compelling, audience-focused content that supports our go-to-market strategy, strengthens brand awareness, and drives engagement across the buyer journey. Working closely with senior marketing and digital marketing leaders, this role will develop content that connects our solutions to the needs of healthcare organizations and the patients they serve.

This person will contribute across content planning, writing, editing, and campaign execution by partnering with marketing, commercial, and subject matter experts to create clear, differentiated messaging that supports demand generation, thought leadership, product positioning, and client storytelling.

How You’ll Make an Impact:

• Create clear, engaging content that supports Relatient’s go-to-market campaigns, brand voice, and demand generation efforts
• Write and edit content for multiple channels, including blogs, eBooks, case studies, white papers, web pages, email campaigns, social posts, presentations, and sales enablement materials
• Partner with marketing, commercial, product, and subject matter experts to translate complex healthcare technology concepts into compelling, easy-to-understand content
• Support campaign messaging across each stage of the buyer journey, ensuring content is aligned to audience needs, business goals, and product positioning
• Help maintain a consistent brand voice, messaging framework, and editorial standard across all content deliverables
• Conduct research on healthcare market trends, buyer challenges, competitive positioning, and client success stories to inform content development
• Collaborate with digital marketing to optimize content for engagement, conversion, SEO, and campaign performance
• Assist with content calendars, project timelines, review cycles, and stakeholder feedback to keep deliverables moving on schedule
• Repurpose long‑form content into shorter assets that can be used across web, social, email, and sales channels
• Measure and apply content performance insights to improve future messaging, campaign effectiveness, and audience engagement
• Perform other duties as assigned

What You Bring:

• Bachelor’s degree in marketing, communications, journalism, English, or a related field; equivalent work experience may be considered in lieu of a degree
• 2+ years of experience in a content, copywriting, editorial, communications, or marketing role preferred
• Strong writing, editing, proofreading, and storytelling skills with the ability to adapt tone and format for different audiences and channels
• Ability to translate complex information into clear, compelling messaging that supports audience engagement and business outcomes
• Comfort working cross‑functionally with marketing, sales, product, and subject matter experts to gather input and move projects forward
• Highly organized, detail‑oriented, and able to manage multiple priorities, deadlines, and stakeholder inputs in a fast‑paced environment
• Curious, collaborative, creative, and data‑informed, with a desire to continuously improve content quality and performance

What Success Looks Like:

• Develops high‑quality content that reflects Relatient’s brand voice, supports campaign goals, and resonates with healthcare audiences
• Builds productive working relationships with marketing, commercial, product, and cross‑functional partners
• Communicates clearly and effectively in both written and verbal formats
• Manages priorities, deadlines, and feedback with strong attention to detail and accountability
• Uses feedback, performance data, and audience insights to continuously strengthen content impact
• Complies with organizational policies, procedures, performance improvement initiatives, and confidentiality standards

Mindsets That Matter:

We always look for ways to grow and take pride in what we do. You'll thrive here if you:

• Act with purpose, focus, and accountability.
• Collaborate across teams and communicate clearly.
• Keep improving and automate what slows you down.

A Note on Travel:

• Traveling up to 10% may be required.

Pay & Perks:

The salary range for this role is $65,000–$80,000 per year.Final compensation will be based on experience, skills, qualifications, and location.

Benefits include (US):

• Medical, dental, and vision coverage
• Company‑paid life and disability insurance
• HSA with employer contributions
• Employee Assistance Program (EAP)
• 401(k) with company match
• Unlimited PTO, 10 paid holidays, and paid parental leave

Equal Opportunity at Relatient:

We’re building a team as diverse as the communities we serve. Relatient is proud to be an equal opportunity employer. If you need accommodation during the application process, just let us know.

To learn more about our organization, visit www.relatient.com

Ready to Join Relatient?

If you’re looking for work that matters and a team that makes it count, we’d love to hear from you!

To join our team, you must live in one of the following states where we’re authorized to hire: Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Missouri, New Jersey, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, and Texas.