Content Marketing Pro - Build Impact On-Site Tyrone

InscpectionGo Inc; Tyrone (Blair County); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) with Employer Match Program

Incentive Stock Options

Dental & Vision insurance - paid 100%

Competitive Health insurance

Life Insurance

Paid time off

Job summary

InspectionGo in Tyrone, PA is hiring a Content Marketing Specialist to craft engaging content that boosts brand awareness and drives customer engagement. You’ll lead content initiatives across blog, social, video, and email campaigns in a fast-paced environment.

The role collaborates with design, sales, and product teams, builds an editorial calendar, and uses AI to enhance productivity. Strong writing, editing, and SEO knowledge are essential, with willingness to travel for conferences a few

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
• Proven experience in content marketing, copywriting, or a related role.
• A passion for leveraging AI to bolster productivity and the relevance of content
• Strong writing, editing, and proofreading skills with attention to detail.
• Experience with analytics tools.
• Excellent organizational and project management skills.
• Ability to travel to conferences from time to time (approx. 3x per year)
• Enjoys interacting and developing relationships with clients

Responsibilities

• Content Strategy Development: Collaborate to create and implement comprehensive content marketing strategies aligned with business objectives.
• Content Creation & Optimization: Produce high-quality, engaging content—including blog posts, social media updates, videos, and email campaigns that resonates with our audience. Take photos and reel footage at live events to build exciting content to share with our clients. Ensure all content is optimized to improve visibility and engagement.
• Performance Analysis: Monitor and analyze content performance metrics using tools like Hubspot and social media insights. Adjust strategies based on data to maximize effectiveness.
• Editorial Calendar Management: Develop and maintain a content calendar to ensure consistent and timely delivery of content across all channels.
• Collaboration: Work closely with design, sales, and product teams to ensure content aligns with brand messaging and supports marketing campaigns.
• Trend Monitoring: Stay updated on industry trends and competitor activities to ensure content remains relevant and competitive.

Skills

Video content creation

Social media management

SEO knowledge

Editing & proofreading

Writing

Education

Bachelor’s degree in Marketing/Communications/Journalism

Tools

Hubspot

Canva

Adobe Creative Suite

Wordpress

Email marketing

Google Analytics

Job description

InspectionGo in Tyrone, PA is hiring a Content Marketing Specialist to craft engaging content that boosts brand awareness and drives customer engagement. You’ll lead content initiatives across blog, social, video, and email campaigns in a fast-paced environment.

The role collaborates with design, sales, and product teams, builds an editorial calendar, and uses AI to enhance productivity. Strong writing, editing, and SEO knowledge are essential, with willingness to travel for conferences a few