Content Marketing Manager (Higher Education Content)

OnlineMastersColleges; United States; Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

The Content Marketing Manager at OnlineMastersColleges.com (OMC) oversees visibility, structure, and optimization of research-driven content on accredited online master’s programs. You’ll collaborate with editorial and research contributors to promote OMC’s rankings, program comparisons, and guides and ensure they are discovered across search platforms.

You will align content with search intent, work with SEO and editorial teams, and identify opportunities for updates based on graduate education

Formación

• Experience in content marketing, strategy, or editorial planning.

Responsabilidades

• Plan and manage content initiatives across ranking, comparison, and subject pages
• Drive content visibility and distribution across relevant platforms
• Collaborate with editorial and SEO teams to improve content clarity and reach
• Identify opportunities for content updates based on graduate education trends
• Analyze content performance and identify growth opportunities
• Support ongoing content optimization and structural improvements

Conocimientos

Content marketing

SEO

Editorial planning

Project management

Writing

Herramientas

Content Management Systems

Web analytics tools

Descripción del empleo

Content Marketing Manager (Higher Education Content)

Last Updated: April 2026

About the Role

The Content Marketing Manager at OnlineMastersColleges.com (OMC) supports the visibility, structure, and ongoing optimization of research-driven content focused on accredited online master’s programs.

This role works closely with editorial and research contributors and the wider OMC team to promote and market OMC’s rankings, program comparisons, and educational guides, and to ensure they are discovered across search platforms.

Supports the positioning, distribution, and discoverability of OMC’s research-driven content across rankings, guides, and subject pages.

OMC combines data-driven program analysis with editorial expertise to create transparent, comparable graduate program insights across institutions.

Why This Role Matters

This role is critical to ensuring that OMC’s research-driven content reaches the right users and remains discoverable across search platforms. By aligning content structure, search intent, and technical optimization, this role directly supports how users find, evaluate, and compare graduate programs.

How This Role Contributes to OMC

OMC’s content is built on structured research, program-level data, and editorial review. This role drives how that content is organized, surfaced, and discovered by users, ensuring alignment between content structure, search behavior, and user decision‑making.

This role contributes to:

• Support content strategy across ranking and comparison pages
• Align content structure with search behavior and user intent
• Collaborate with editorial and SEO teams to improve content clarity and reach
• Identify opportunities for content updates based on graduate education trends
• Support distribution and visibility of research‑driven content across relevant platforms
• Analyze content performance and identify areas for improvement

Key Responsibilities

• Plan and manage content initiatives across ranking, comparison, and subject pages
• Drive content visibility and distribution across relevant platforms
• Collaborate with editorial and SEO teams to improve content clarity and reach
• Identify opportunities for content updates based on graduate education trends
• Analyze content performance and identify growth opportunities
• Support ongoing content optimization and structural improvements

What Success Looks Like

Success in this role is measured by improvements in content visibility, user engagement, and alignment between content structure and user intent. This includes driving measurable gains in organic performance while maintaining consistency with OMC’s research and editorial standards.

Qualifications

• Experience in content marketing, strategy, or editorial planning
• Strong understanding of SEO, search intent, and structured content
• Experience with education or research-driven content preferred
• Proficiency in content management systems and web analytics tools
• Strong writing, editing, and project management skills
• Ability to manage multiple projects with attention to detail

Working With OMC

OMC collaborates with contributors in a structured, research-driven environment.

• Ongoing content updates and data validation processes

Content and data updates are periodically reviewed to ensure alignment with OMC’s published methodology and editorial standards.

Content Review & Update Process

OMC content is periodically reviewed and updated to reflect changes in program data, institutional disclosures, and evolving higher education trends.

Updates may include revisions to program details, tuition estimates, credit requirements, and comparison frameworks used across ranking and subject pages.

Contributors in research, editorial, and SEO roles support this process to maintain accuracy, consistency, and clarity across the platform.

Location & Work Structure

• Remote or distributed collaboration
• Flexible engagement models (project-based, contract, or full-time depending on role)

How to Apply

Interested candidates may apply by submitting:

• Resume or professional profile
• Brief overview of relevant experience
• Examples of relevant work

Applications are reviewed based on current project needs and alignment with OMC’s research and editorial standards.

OnlineMastersColleges.com is an independent educational research and publishing platform focused on helping prospective students evaluate accredited online master’s programs through structured comparisons, rankings, and research-driven guides.

Our work combines structured data analysis, program-level research, and editorial review to create transparent comparisons and rankings across graduate programs in the United States.

OMC collaborates with researchers, editors, and subject-matter contributors who are committed to improving how students access and evaluate higher education information.