Content Marketing Manager - Cybersecurity & AI Growth Role

HackerOne; Austin (TX); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Equity stock options

Unlimited PTO

Paid maternity and parental leave

Leaves of absence

Job summary

HackerOne is seeking a Content Marketing Manager to oversee the blog, annual research, SEO strategy, and editorial standards. You will work with experts across HackerOne to turn complex cybersecurity topics into clear, engaging content for security leaders.

The role leverages AI tools while upholding strong human editorial judgment. With 3+ years in content marketing or related fields, you will shape narratives, manage cross-team projects, and measure performance.

Qualifications

• 3+ years of experience in content marketing, editorial, journalism, or a related role.
• Strong storytelling with a clear narrative and ability to make complex topics accessible.
• Experience developing research-driven content or thought leadership with data insights.

Responsibilities

• Manage the HackerOne blog with editorial calendar, writing, publishing, optimization and performance tracking.
• Lead development of annual research and flagship reports from data to narrative.
• Interview subject matter experts to uncover perspectives and strengthen thought leadership.
• Translate complex cybersecurity topics into clear, engaging content for security leaders while preserving substance.
• Support SEO/AEO strategy using data and audience insights to boost performance.
• Maintain and apply HackerOne’s Style Guide to ensure clarity and consistency.

Skills

Storytelling

Editing

Interviews

SEO

AI tools

Content marketing

Research

Collaboration

Project management

Tools

Google Analytics

SEMrush

Job description

Content Marketing Manager - Cybersecurity & AI Growth Role — Remote

This Content Marketing Manager role at HackerOne sits at a compelling intersection of editorial craft, SEO/AEO strategy, and AI-augmented content production — a skill combination that is increasingly rare and highly valued in B2B tech marketing.

Compensation context: No salary is listed, but Content Marketing Managers at Series D+ or growth-stage cybersecurity companies in the U.S. typically earn $100,000–$140,000 annually, with equity on top. HackerOne's hub cities (San Francisco, Seattle) have higher cost-of-living benchmarks, which may push total comp toward the upper end.

• Ownership of flagship annual research reports is a high-visibility deliverable that builds a strong portfolio piece and industry credibility.
• Working on AEO (Answer Engine Optimization) is a forward-looking, emerging skill as AI search transforms discoverability — early expertise here is a career differentiator.
• The explicit encouragement to use AI tools positions you at the front of the evolving content workflow, valuable across future roles.

Culture signals: HackerOne appears to be a mid-to-late-stage growth company (well-known clients, Gartner recognition), suggesting some process maturity but still room for individual impact. The role is broad — blog management, research, SEO, style guide ownership — which suggests a lean team where you'll wear multiple hats.

Green flags: Unlimited PTO, equity, strong brand name in cybersecurity, cutting-edge subject matter. Watch for: No salary transparency and a broad scope that could stretch a single person thin without strong prioritization support.

HackerOne is a global leader in Continuous Threat Exposure Management (CTEM) and the only solution provider that pairs the simultaneous trust of the Fortune 500 and the world's largest community of security researchers to secure the AI-native enterprise. The H1 Platform unites agentic AI solutions with security researchers' ingenuity to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. Through solutions such as agentic and human offensive security testing, AI red teaming, code security, validation, and remediation, HackerOne delivers measurable, continuous reduction of cyber risk for enterprises.

Industry leaders, including Anthropic, Crypto.com , General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense, trust HackerOne to safeguard their digital ecosystems. HackerOne was recognized in Gartner's Emerging Tech Impact Radar: AI Cybersecurity Ecosystem report for its leadership in AI Security Testing.

HackerOne Values

HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability.

Remote role for candidates located in HackerOne's Hubs:

• Seattle, Washington, U.S.
• Austin, Texas, U.S.
• Washington, D.C., U.S.

Position Summary

At HackerOne, great content starts with a great story. It's how we make complex cybersecurity topics understandable, turn original research into insights people remember, and build trust with security leaders.

As our Content Marketing Manager, you'll help find and tell those stories. You'll lead key parts of our content program, including the HackerOne blog, annual research, search optimization, and editorial standards. You'll work with experts across HackerOne to uncover interesting ideas, find the story in the data, and turn technical expertise into content that is clear, useful, and worth reading.

This role is part editor, part storyteller, and part content strategist. You'll bring strong editorial judgment, curiosity, and an audience-first mindset to what we create, while using data, search insights, and AI tools to help our content reach the right people and make a measurable impact.

What You Will Do

• Manage the HackerOne blog, including the editorial calendar, story development, publishing, optimization, and performance tracking.
• Lead the development of HackerOne's annual research and flagship reports, finding the strongest stories in our data and working with internal experts and partners to turn those insights into compelling narratives.
• Find stories across HackerOne by interviewing subject matter experts, asking the right questions, and identifying perspectives that can strengthen our thought leadership.
• Turn complex cybersecurity topics into clear, engaging content for security leaders without losing the substance or expertise behind them.
• Help execute our answer engine optimization (AEO) and search engine optimization (SEO) strategy, using search data and audience insights to identify opportunities and improve content performance.
• Maintain and apply HackerOne's Style Guide to ensure our content is clear, consistent, and distinctly HackerOne.
• Manage the content intake process, helping teams sharpen ideas, prioritize requests, and move strong stories from concept to publication.
• Multiply the impact of our best stories by adapting content for campaigns, social media, and audience engagement.
• Measure content performance and use those insights to understand what resonates with our audience and inform what we create next.
• Use AI tools throughout the content process to support research, idea development, drafting, editing, optimization, and repurposing — while maintaining strong human editorial judgment.

Minimum Qualifications

• 3+ years of experience in content marketing, editorial, journalism, or a related role.
• A strong storyteller with demonstrated experience finding an interesting angle, building a clear narrative, and making complex subjects engaging and accessible.
• Excellent writing, editing, and interviewing skills, with strong editorial judgment and attention to detail.
• Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for a specific audience.
• Experience managing a content program, publication, or editorial calendar.
• Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement.
• Experience using AI tools to support content creation, research, optimization, or other marketing workflows.
• Strong collaboration and project management skills, with the ability to work across teams and bring ideas from concept to publication.

Preferred Qualifications

• Experience creating content for B2B technology, cybersecurity, or another technical industry.
• A background in journalism, editorial, research, or another field where interviewing and story development are core skills.
• Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar tools.
• Experience adapting stories and content for social media and other marketing channels.
• Experience partnering with product marketing, demand generation, communications, or product teams.
• Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling.
• Health (medical, vision, dental), life, and disability insurance*
• Equity stock options
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program

*Eligibility may differ by country

We're committed to building a global team! For certain roles outside the United States, India, the U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Visa/work permit sponsorship is not available.

Employment at HackerOne is contingent on a background check.

HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.

This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.

Is this role fully remote or does it require office attendance? The role is remote, but candidates must be located near one of HackerOne's five U.S. hub cities: San Francisco, Seattle, Austin, Washington D.C., or Boston. It is not open to candidates outside these hub areas. Does HackerOne offer visa sponsorship for this position? No — visa or work permit sponsorship is explicitly not available for this role. Candidates must already have valid U.S. work authorization. What is the salary range for this Content Marketing Manager role? No salary range is published in the job posting. Compensation includes equity stock options, health insurance, retirement plans, and unlimited PTO in addition to base salary. How much experience is required for this position? A minimum of 3 years of experience in content marketing, editorial, journalism, or a related role is required. Experience with SEO/AEO and AI content tools is also expected. Is a cybersecurity background required to apply? No — cybersecurity experience is listed as a preferred qualification, not a requirement. Strong editorial and storytelling skills with the ability to translate technical topics for a business audience are the core requirements.

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