Content Marketing Manager, Blog - Remote

Wipro; Seattle (WA); Remote; USD 80,000 - 82,000; Full time

Job summary

Wipro is seeking a Content Marketing Manager to drive innovative content strategies for the Microsoft Cloud Marketing Blog and Social. The ideal candidate should have a strong background in content marketing, experience with digital tools, and a passion for storytelling to engage diverse audiences effectively.

Benefits

Work-life balance

Culture of learning and innovation

Collaboration rewards

Qualifications

• 4-6 years experience in content marketing or content strategy.
• Minimum of 3 years in digital marketing or editorial publishing.
• Experience with tech brands and cloud computing preferred.

Responsibilities

• Plan, develop, and execute data-driven blog content strategies.
• Ensure all blog content adheres to brand voice and style guidelines.
• Monitor KPIs and analyze blog performance using reporting tools.

Skills

Communication

Critical Thinking

Data Analysis

Tools

WordPress

Adobe Experience Manager

Adobe Analytics

Google Search Console

Power BI

Microsoft Clarity

Job description

Want to be part of an amazing team, hell-bent on crafting a better future? We're always looking for creative people who care!

We are analysts. Creators. Designers. Doers. Dreamers. Explorers. Geeks. Hipsters. Leaders. Learners. Renegades. Seekers. Strategists. Visionaries. And we fundamentally believe that we're better together.

We're looking for a Content Marketing Manager with the passion and experience to design what matters - one project at a time.

The Content Marketing Manager will join the Designit team that supports Microsoft Cloud Marketing Blog and Social . This world-class team operates 100+ social media channels and 20+ marketing blogs designed for business decision makers, developers, IT decision makers, and IT implementers. Each month, we publish over 50 blog posts to help, inform, educate, and engage customers across the globe. Microsoft Azure, Microsoft 365, Copilot Studio are just a few examples of the innovative products and services that comprise the Cloud Marketing Blog and Social ecosystem.

The ideal candidate is strategic thinker with a passion for storytelling, audience engagement, and executing content strategies in a fast paced environment. This person is adaptable, a self-starter , and thrives on bringing their growth mindset and subject matter expertise to the table. This person loves to analyze data to help stakeholders get more ROI (views and click-through rate) from their blogging efforts.

We would you like to...

• Content strategy : Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel.
• Content governance and optimization : Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog's visibility.
• Cross-functional collaboration : Partner with product marketing, integrated marketing, brand, SEO, and PR / corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs.
• Editorial calendar planning and management : Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content.
• Performance analysis and recommendations : Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies.
• Stakeholder education and relationship building : Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations.
• Operational oversight and coordination : Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs.
• Platforms and new features implementations : Partner with the platform team on blog and content management system's layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues.

We would like you to have...

• 4 - 6 years of experience in content marketing or content strategy.
• Minimum of 3 years of experience in digital marketing or editorial publishing.
• Experience with tech brands and cloud computing, preferred.
• Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred).
• Excellent verbal and written communication, critical thinking, and presentation skills.
• Enterprise client-facing and customer service experience is a plus.
• Knowledge of content management systems (WordPress, Adobe Experience Manager, etc).
• Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook.

Would you like to join a global organization that...

• Embraces work-life balance - our employees' well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur, and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice

Compensation Range : $80,000-$82,000

This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during interview process, the candidates range and depth of experience, business and market financials and internal pay parity.

Want to know more?

Check out our open jobs around the world. Just so you know, we don't have a dress code, but we do have a strict no jerk policy.

https : / / www.designit.com /

Please note that all official communications regarding this job opportunity will be sent from email addresses ending with @designit.com. Be cautious of any correspondence originating from other email domains and refrain from engaging in such cases. Do not share your personal information with sources you do not trust.

Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.

Designit will only retain your records or application for as long as relevant laws require and will only share your information pursuant to a lawful request.

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