Content Marketing Manager

Oliver Bonas; United States; Hybrid; USD 60,000 - 87,000; Full time

Benefits offered by this job

Generous employee discount up to 50%

Private Medical

Pension plan

Flexible holiday

Employee assistance programme

Cycle to work

Quarterly free lunch

EDI & Diversity initiatives

Job summary

Oliver Bonas is seeking a Content Marketing Manager to shape content strategy across site, social, email and YouTube. You will lead a small team, translating brand priorities into compelling narratives and formats while maintaining the OB tone of voice.

You’ll work with channel owners, use data to refine plans, and drive content that connects with customers across multiple channels, supported by a collaborative, flexible hybrid environment.

Qualifications

• Experience setting editorial direction across multiple channels.
• Ability to translate brand and campaign priorities into content briefs.
• Strong writing, editing and proofreading skills.

Responsibilities

• Own and develop the content strategy across site, social, email and YouTube.
• Lead the editorial planning process with clear content calendars.
• Translate priorities into briefs, narratives, and formats.
• Define role and purpose of content for each channel with owners.
• Identify opportunities for new content formats and series.
• Use performance data to inform future planning and effectiveness.
• Set editorial direction for campaigns and always-on content.
• Maintain Oliver Bonas tone of voice and messaging frameworks.

Skills

Content strategy

Editorial planning

Stakeholder management

Brand voice

Writing & editing

Creative ideation

Cross-functional collaboration

Analytical mindset

Digital storytelling

AI-enabled workflows

Tools

Microsoft Office

Job description

We are looking for a Content Marketing Manager to join Team OB in our Support Office. This is a rare chance to shape content for Oliver Bonas. As Content Marketing Manager, you'll set the editorial direction and content strategy across all our owned channels, leading a small team to bring it to life. You'll decide what content we make, always connecting it back to what our customers want and need. We're after a content marketer who's done this before - ideally in retail - someone who is equal parts strategist and maker. You'll be a source of endless creative ideas and hands‑on enough to bring those ideas to life. You'll have a strong cultural antennae, sharp editorial judgement and a clear understanding of what makes our brand so unique. In short, we're after a content superstar. Sound like you? Our Support Office is based in Tolworth, near Chessington, only a 30-minute journey from London Waterloo. We offer hybrid working with a split of 3 days in the office and 2 days home working per week, and are open to having conversations about working flexibly. A bit about us … At Oliver Bonas (OB), our values of Work Hard, Play Hard & Be Kind are integral to everything we do. Collaboration, imagination, curiosity, and teamwork are key to our success, and everyone has their part to play in making OB a special place to work. Having fun is key, and a playful and positive approach creates an optimistic environment. We don't take ourselves too seriously, but we are serious about what we do. Our team knows their stuff. They're confident and creative and unafraid to challenge convention to find solutions, taking accountability for their actions, but always with kindness and humility. More about the role …

• Own and develop the content strategy across the site, social, email and YouTube ensuring activity supports business priorities, brand content pillars and customer needs.
• Lead the editorial planning process, building clear content plans and calendars that connect campaigns, product moments, seasonal business priorities and always‑on storytelling.
• Translate brand, campaign and trading priorities into clear content briefs, narratives and formats.
• Work with channel owners to define the role, objective and customer purpose of content across each channel.
• Identify opportunities for new content formats, recurring series and storytelling that strengthen brand engagement.
• Use performance data and stakeholder feedback to improve future content planning and effectiveness.
• Set the editorial direction for key campaigns, product stories and always‑on content.
• Own and champion the Oliver Bonas tone of voice, ensuring copy is consistent, distinctive and customer focused.
• Create and maintain content governance, copy guidance and messaging frameworks to support consistent output across teams.
• Partner with brand, creative, social, PR, ecommerce and trade teams to bring product and campaign stories to life.
• Experience concepting, planning and creating content across multiple channels.
• Strong understanding of brand tone of voice, customer storytelling and multi‑channel content.
• Strategic thinker with a proactive, solutions‑focused approach.
• Strong attention to detail and confident managing briefs, content calendars and guidance documents.
• Excellent writing, editing and proofreading skills.
• Excellent communication skills and able to build strong stakeholder relationships.
• Digitally confident, with strong Microsoft Office skills and a practical understanding of how AI can support smarter ways of working.
• Excellent organisational skills.
• Collaborative and confident constructively challenging work to protect brand standards.

At Oliver Bonas, our promise is to do our bit to make living a joyful experience and give cause for optimism.

This promise is central to our work in equity, diversity and inclusion (EDI).

To bring joy to others, we must first ensure everyone at OB feels valued, included and most importantly, can be themselves at work.

It is important to us that our brand reflects wider society and the communities in which we operate.

As a result, we welcome all eligible applicants for this role however we are particularly interested in speaking to eligible candidates from the Black, Asian & Mixed Heritage communities.

Oliver Bonas is a Disability Confident Committed employer under the Disability Confident employer scheme.

To read more about our ED&I commitments, head over to the EDI page on our website: https://www.oliverbonas.com/meet-the-team/diversity

• Competitive salary plus benefitsFull time, Bonas Benefits:
• Generous employee discount up to 50% off all OB products
• Free access to our 24 hour employee assistance programme with Optima Health - offering financial, emotional and vocational support
• Flexible holiday - 33 days (including bank holidays) - increasing to 35 days with length of service
• Annual discretionary profit related bonus scheme
• Free membership for our Westfield Health Cash Plan or Private Medical
• Auto‑enrolment into our pension plan
• Free access to our onsite gym
• Cycle to work scheme
• Refer a Friend incentive
• Quarterly free lunch
• Enhanced maternity, paternity, adoption and shared parental leave
• Equity, Diversity and Inclusivity Voice network and EDI team
• Mental Health First Aider support
• Education and support through 360L eLearning platform