Content Marketing Manager

Bitwave; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A technology-driven financial services firm is seeking a Content Marketing Manager to lead its content strategy. This role involves developing high-quality content, managing an editorial calendar, and optimizing for SEO and AI-driven discoverability. The ideal candidate will have over 5 years of content marketing experience in the fintech or blockchain space, coupled with excellent writing and collaboration skills.

Qualifications

• 5+ years of content marketing experience in crypto, blockchain, fintech, or accounting/enterprise SaaS.
• Strong understanding of SEO fundamentals and content analytics.
• Passion for AI-driven search with willingness to experiment.

Responsibilities

• Own and execute content strategy across multiple channels.
• Create, edit, and publish high-quality content.
• Develop and manage editorial calendar.
• Collaborate with stakeholders and manage content production.
• Lead AI-driven content discoverability efforts.
• Build and refine SEO strategy.

Skills

Content marketing

SEO fundamentals

Excellent writing and editing

Technical storytelling

Collaboration

Tools

Hubspot

WordPress

Google Search Console

Job description

About Us:

Bitwave empowers businesses to seamlessly adopt and manage digital assets with the industry’s most advanced subledger, accounting, and stablecoin payment solutions. We transform financial complexity into a strategic advantage, helping businesses operate with confidence, compliance, and clarity. We aim to be the global standard for enterprise digital asset finance, powering the future with automation, security, and transparency. With audit-ready integrations across today's leading blockchains, exchanges, and ERPs, Bitwave bridges the gap between blockchain technology and enterprise finance.

We are looking for a talented Content Marketing Manager with experience in the crypto/blockchain or web3 finance space to help lead our content engine into its next phase.

About the Role:

This role will sit at the center of our marketing efforts — creating and managing the content that fuels our demand generation, supports our product positioning, and drives discoverability across emerging AI and search surfaces. As a small company (less than 50 employees) this role requires a degree of flexibility in your day-to-day responsibilities, a high level of organization and the ability to be self-directed. We’re looking for someone who loves translating complex topics into clear, valuable content — and who’s ready to experiment with new forms of distribution, from SEO to LLM optimization.

Key Responsibilities:

• Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more
  
  
• Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social)
  
  
• Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives
  
  
• Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production
  
  
• Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g. ChatGPT, Perplexity, etc.)
  
  
• Build and refine SEO strategy, conduct keyword research, and track organic performance
  
  
• Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use
  
  
• Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials
  
  

Qualifications:

• 5+ years of content marketing experience in one of more of the following areas: crypto, blockchain, fintech, or accounting/enterprise SaaS
  
  
• Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
  
  
• Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
  
  
• Strong understanding of SEO fundamentals, content analytics, and web publishing
  
  
• Experience using Hubspot, WordPress, Google Search Console, basic HTML, and other similar tools
  
  
• Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current

Recommended skills:

• Experience working with freelancers or agencies
  
  
• Prior exposure to creating educational content or working within CPE-based learning platforms
  
  
• Comfort producing short-form video or social content (even if not the primary focus)
  
  
• Prior understanding of Bitwave’s ICPs — finance and accounting teams in digital asset environments