Content Marketing Manager

Freelancingforgood; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

A leading social enterprise is seeking a Content Marketing Manager who will shape messaging for their flagship product, Braindate. This is a full-time remote position where you will strategize, create, and manage diverse content to communicate with B2B audiences effectively. Collaboration with various teams will be key in crafting persuasive content that resonates with customers and drives engagement.

Qualifications

• Proven experience in content management and writing, preferably in B2B SaaS.
• Excellent writing, editing, and proofreading skills across formats.
• Experience with performance metrics to analyze content effectiveness.

Responsibilities

• Own and manage the content strategy and calendar.
• Write and distribute content across various platforms.
• Collaborate with internal stakeholders to develop audience-relevant content.

Skills

Writing

Project Management

Content Strategy

Cross-functional Collaboration

B2B Knowledge

Tools

HubSpot

WordPress

Google Analytics

LinkedIn

Job description

e180 is looking for a Content Marketing Manager to join their team.

Overview:

• Full-time position
• Language: English and French
• Location: Anywhere (Remote); Montreal, Canada preferred
• Salary: not applicable
• Applications closing: until filled

Job Description

e180 was founded as asocial enterprise, and today, e180 is a certified (and award-winning!) B Corporation. This means that we’ve made a public commitment to leveraging our business to make a measurable difference in the world. Our flagship product,Braindate, has evolved over the years, but our mission remains the same:We turn the world’s gatherings into knowledge-sharing feasts.

As a Content Marketing Manager at e180,you will play a key role in shaping how we communicate the value of Braindate to the world. Grounded in a deep understanding of our audience, product, and mission, you will craft clear, persuasive, and human-centered content across the full customer journey.

Grounded in research and collaboration, you’ll partner with Marketing, Sales, Product, and Experience teams to craft messaging that resonates – whether through website copy, email campaigns, blog posts, or in-app content. Your writing will reflect both the curiosity and care we bring to every interaction, helping more people discover, understand, and engage with Braindate.

Responsibilities

• Own and manage the cross-channel content strategy and calendar, ensuring alignment with business priorities and campaign objectives.
• Write, manage, and distribute all content across formats and platforms—including blog posts, social posts, email campaigns, case studies, landing pages, and more.
• Create content strategies that support demand generation, lead nurturing email campaigns, and pipeline acceleration across social, digital, and channels.
• Manage our marketing agency to brief, review, and approve content deliverables that support our campaigns and brand positioning.
• Maintain consistency in brand voice and messaging across all content touchpoints.
• Collaborate with internal stakeholders (marketing, sales, experience, and product teams) and external partners to develop value-driven, audience-relevant content.
• Plan and execute the capture of onsite content at key Braindate events, transforming real-time moments into evergreen, high-impact assets.
• Manage and grow our LinkedIn presence, supporting social selling strategies and engaging target audiences through consistent, brand-aligned content.
• Write conversion-focused content for every stage of the customer journey to drive awareness, engagement, and adoption.
• Support the experience and product teams with intuitive in-app content and UX copy that enhances the user journey and product adoption.
• Stay up to date on industry trends, competitor content strategies, and market shifts to continuously elevate our storytelling.

Role Requirements

• Proven experience as a writer and content manager, ideally in B2B SaaS, with a strong portfolio showcasing a variety of content types (e.g., thought leadership, product marketing, demand gen assets).
• Deep understanding of the B2B and SaaS landscape—including key terminology, buying cycles, and audience (Event Marketers) pain points.
• Excellent writing, editing, and proofreading skills with the ability to adapt tone and voice across different formats (from blog posts to product copy to executive messaging).
• Strategic mindset with experience building content that maps to the full funnel—from awareness to conversion to retention.
• Excellent project management, communication, and cross-functional collaboration skills.
• Experience using performance metrics to analyze content effectiveness and inform content optimization (e.g., page performance, CTRs, conversion rates).
• Experience with marketing automation platforms (HubSpot) CMS tools (WordPress), and analytics dashboards (Google Analytics, LinkedIn).
• Strong attention to detail with the ability to work independently, meet deadlines, and manage multiple priorities.

How to apply?

To apply for this role, please fill in the application form as soon as possible.