Content Marketing Manager

Stable

United States

Remote

USD 120,000 - 180,000

Full time

3 days ago

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Benefits offered by this job

Equity

Unlimited vacation

Insurance (medical, dental, vision)

Home office setup

Job summary

Stable is building a modern, cloud-native approach to entity management and mail automation for US-based companies. We’re looking for a senior content marketer who can own the editorial calendar, craft on-brand messaging, and drive growth through SEO, AI-powered workflows, and cross-functional collaboration with product, marketing, and sales teams.

You will shape the voice, develop content programs, and turn customer stories into compelling marketing assets.

Qualifications

5+ years in B2B content, growth marketing, SEO or integrated marketing.
Hands-on SEO experience, including keyword research, on-page optimization and technical fundamentals.
Experience with AI search (AEO/GEO) is a strong plus.
You've built AI workflows that help you produce more without sacrificing quality.
Comfort with data tools (GA4, GSC, CRM) and an ability to articulate the impact of content on growth metrics.
Ownership: you move quickly, make sound decisions with incomplete information, and push through ambiguity.
A portfolio of content programs you can walk us through: what you built, how it performed, and what you'd do differently.
Craft. You ask good questions, have a keen attention to detail, and can explain a complex idea simply.
Comfort working cross functionally and getting what you need from people who don't report to you.

Responsibilities

Write and publish; Own the editorial calendar end to end.
Partner with product marketing to bring audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content.
Shape the voice and point of view of Stable's content for the intended audience.
Collaborate with product, engineering and product marketing to translate Stable’s product vision into content.
Work with sales and success to uncover customer stories and testimonials and turn them into assets.
Grow Stable's social presence and manage day-to-day engagement.
Support product launches and integrated campaigns across email, web, organic and paid channels.
Develop email marketing and nurture programs including segmentation, copy drafting and offers.

Skills

B2B content marketing

Growth marketing

SEO

AI workflows

GA4/GSC/CRM

Data-driven decisions

Cross-functional collaboration

Content program portfolio

Copywriting craft

Tools

AI search (AEO/GEO)

Job description

About Stable

Our mission is to make it simple to headquarter any business on the internet. Today, we provide companies with a business address and a dashboard to manage their physical mail online. Over 15,000+ companies like Brex, Doordash, and Gusto use Stable to automate their mailroom and act as their permanent business address with the IRS, state, and vendors.

The rules that regulate US entities were written in the 1800s. Stable abstracts these antiquated requirements with tools that empower modern companies to move forward faster.

These rules don't make sense for the way we work today — work takes place in the cloud and businesses are no longer tied to physical proximity or geography.

We’re on a mission to fix the broken system of entity management. Starting with business addresses and mail, we’re abstracting the complex, archaic systems that make company-building painful and turning them into delightful experiences — so that modern businesses have the tools they need to move forward faster.

We're backed by leading Silicon Valley investors like Y Combinator, Craft Ventures, Shakti, Hustle Fund, and founders from companies like Lattice, Apartment List, and FlexJobs.

Our business is at an inflection point. We’re growing quickly with a product people love and we’ve proven we can service companies of all stages and industries — from early-stage startups to publicly traded companies in industries like technology, logistics, and property management.

This is an opportunity to join an early-stage startup as one of the first employees and do work that directly impacts the future of how companies are built.

What you value

Be human: Lead with empathy, act with authenticity, and enjoy what you do.

Stay curious: Invent novel solutions by asking why, listening, and tinkering.

Act quickly with purpose: Focus on what matters, iteratively improve, and move urgently towards the goal.

Insist on exceptional outcomes: Strive for excellence and take ownership over the outcomes you deliver.

Exceed customer expectations: Create delightful experiences with each interaction.

What you'll do

Write and publish

Own the editorial calendar end to end

Partner with product marketing to bring our audiences, messaging, and value propositions to life through campaigns, thought leadership, customer stories, and educational content.

Shape the voice and point of view of Stable's content, and ensure each piece lands with its intended audience

Work with subject matter experts across product, engineering and product marketing to translate Stable’s product vision into compelling and digestible content

Partner with sales and success teams to uncover customer stories and testimonials, and turn them into powerful marketing assets.

Grow Stable's social presence and handle day-to-day engagement

Support product launches and integrated campaigns across email, web, organic and paid channels

Develop email marketing and nurture programs including segmentation, copy drafting and offer selection

Ownership & Measurement

Win AI Search (AEO/GEO):
- Identify and track the most relevant prompts for Stable, and create content that earns citations
- Own outreach to 3rd parties to earn brand mentions in publications
- Ensure answer engines can crawl, understand and cite our site (crawler access, structured data, sitemaps, etc.)

Evolve traditional SEO:
- Conduct keyword, intent and competitor research to find the queries relevant to our buyers and map them to pages that rank and convert.
- Build reporting in GSC, GA4 and our internal stack to tie organic traffic through to signups and pipeline, so we double down on the areas that drive growth.
- Technical: partner with engineering to ensure the Stable website remains fast, crawlable and indexable

Define content goals and track engagement, conversion rates, and revenue impact to learn what resonates and decide where to invest next

AI Leverage

Encode our brand guidelines, tone of voice, and product details into AI systems to ensure output is relevant and on-brand

Design and ship AI workflows that can turn a topic surfaced by keyword or prompt research into a high fidelity draft that humans can review, adjust and publish in minutes instead of days
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Maximize the impact of content by:
- Building tools that proactively surface outdated, decaying or cannibalizing pieces
- Automating derivative content creation: turn ebooks, whitepapers, webinars, customer stories and blogs into social, email, sales enablement and more

Requirements

5+ years in B2B content, growth marketing, SEO or integrated marketing.

Hands on SEO experience, including keyword research, on-page optimization and technical fundamentals. Experience with AI search (AEO/GEO) is a strong plus.