Content Marketing Manager

NexGen Technologies, LLC; Tallahassee (FL); Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

NexGen Technologies, LLC is seeking an experienced Content Marketing Manager to own our content engine, from strategy and SEO insights through production, distribution, and measurement. Reporting to the CMO, you will identify buyer needs, create compelling content, and scale it across channels in a 100% remote environment.

You will produce video end-to-end, develop thought leadership in multiple formats, manage the editorial calendar, preserve brand voice, and collaborate with Sales and Customer

Competenze

• 5+ years of B2B SaaS content marketing experience.
• Experience with SEO and GEO research to identify content gaps.
• Proven ability to create and edit video end-to-end.
• Ability to develop thought leadership across formats.
• Experience with single-sourcing content for reuse across formats and channels.
• Experience distributing content across multiple platforms.
• Strong knowledge of short-form content formats.
• Experience measuring content outcomes with Google Analytics and Google Search Console.
• Ability to leverage AI for research and content structuring.
• Experience owning editorial calendars and maintaining brand voice.
• Portfolio demonstrating work across written and video formats.
• Highly organized and able to work remotely with minimal supervision.

Mansioni

• Identify content gaps and scale content programs using SEO and GEO research.
• Own the editorial calendar, brand voice, and messaging across channels.
• Produce video from concept to final cut.
• Create thought leadership in articles, guides, webinars, and executive bylines.
• Single-source content and repurpose across formats.
• Develop short-form content for LinkedIn and YouTube Shorts.
• Distribute and promote content across owned, earned, and paid channels.
• Leverage AI for research, process improvement, and content structuring.
• Measure outcomes with analytics and refine strategy.
• Collaborate with Sales and Customer Success on buyer journey content.

Conoscenze

B2B SaaS content marketing

SEO / GEO research

Video production

Thought leadership

Single-source content

Content distribution

Short-form content

Analytics (GA/Search Console)

AI in content

Editorial calendar

Brand voice & messaging

Portfolio of content

Remote work

Strumenti

Google Analytics

Google Search Console

Marketing automation

CRM platforms

Descrizione del lavoro

About the Role

We are seeking an experienced Content Marketing Manager to own NexGen's content engine, from strategy and search insight through production, distribution, and measurement. Reporting directly to the CMO, you will identify what our buyers are searching for, build the content that answers it, and scale it across every channel where remote and hybrid leaders spend their time. You will produce video from concept to final cut, create thought leadership in multiple formats, and own the editorial calendar, brand voice, and messaging that bring our Community, Collaboration, Culture, and Communication story to life. To succeed, you should be a strategic storyteller, a hands-on creator, and an analytical marketer who uses AI and data to work smarter.

Roles & Responsibilities

• Use SEO and GEO (generative engine optimization) research to identify content gaps and buyer needs, then build and scale content programs to meet them
• Own the editorial calendar, brand voice, and messaging consistency across all content and channels
• Produce video from beginning to end: concept, scripting, filming, editing, and publishing
• Create thought leadership pieces in various formats, including articles, guides, webinars, and executive bylines
• Single source content: create core assets once and repurpose them across formats and channels
• Develop short-form content for social and video platforms such as LinkedIn and YouTube Shorts
• Distribute and promote content across a wide variety of owned, earned, and paid platforms
• Leverage AI for research, process improvement, and content structuring
• Measure content outcomes with analytics tools and use the results to refine strategy and prioritize future content
• Partner with Sales and Customer Success on content that supports the buyer journey and customer retention

Requirements

• 5+ years of B2B SaaS content marketing experience
• SEO/GEO experience identifying content needs and building and scaling content to meet them
• Proven experience creating video from beginning to end
• Ability to create thought leadership pieces in various formats
• Knowledge of single-sourcing content for reuse across formats and channels
• Experience distributing content on a wide variety of platforms
• Working knowledge of short-form content formats and best practices
• Experience measuring content outcomes with tools such as Google Analytics, Google Search Console, and marketing automation or CRM platforms
• Ability to leverage AI in research, process improvement, and content structuring
• Experience owning an editorial calendar and maintaining brand voice and messaging consistency
• A portfolio that demonstrates your work across written, video, and short-form content
• Strong organizational skills and the ability to operate effectively with minimal supervision in a 100% remote environment

Knowledge & Experience

• Experience creating sales enablement content such as case studies, battlecards, one-pagers, and email assets
• Experience creating customer marketing content such as customer stories, testimonials, and onboarding or adoption content
• Background in collaboration, workplace, or workforce technology a plus
• Highly analytical, with a track record of using data to improve content performance
• Creative, self-directed, and comfortable taking a project from idea to published asset

Equal Employment Opportunity Statement

NexGen Virtual Workplace is an equal opportunity employer and welcomes all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected status. We are committed to providing a work environment that is inclusive and welcoming to all.