Content Marketing Manager

Hover; San Francisco (CA); Hybrid; USD 132,000 - 163,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Health care coverage

Unlimited PTO

Wellbeing resources

Learning & development

Job summary

Hover seeks a Content Marketing Manager to lead the development of compelling content and integrated campaigns that educate SMB construction businesses discovering and evaluating Hover.

You will own content strategy for our self-serve, product-led business and develop a high-impact plan that supports business priorities and drives awareness, engagement, and monetization. This is a chance to build a modern content engine from the ground up.

Qualifications

• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing.
• Demonstrated success developing content-driven marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills with the ability to adapt messaging for different audiences.
• Experience managing editorial calendars and leading content production from concept through publication.
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience measuring content performance and using data to improve campaign effectiveness.
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
• Excellent communication skills and strong attention to detail.

Responsibilities

• Own Hover's content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
• Develop integrated marketing campaigns and content calendars that support strategic initiatives, product launches, seasonal programs, and revenue goals.
• Create compelling content that speaks to contractors and other key audiences throughout the buyer journey.
• Partner with Product Marketing to translate product capabilities into clear, customer-centric messaging and content.
• Collaborate within Growth Marketing on experimentation and prioritization so content targets high-impact areas.
• Manage end-to-end content production—briefs, reviews, publishing, and measurement.
• Produce and contribute to website content, blogs, webinars, original research, industry reports, guides, templates, and video.
• Analyze campaign and content performance to optimize organic traffic, engagement, signups, feature usage, and monetization.
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends.

Skills

Content Marketing

Campaign Marketing

Demand Generation

Growth Marketing

Writing & Editing

Project Management

Cross-functional Collaboration

Tools

HubSpot

Job description

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.

At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.

Why Hover wants you

At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties.

As we continue to grow, we're looking for a Content Marketing Manager to lead the development of compelling content and integrated campaigns that educate SMB construction businesses discovering and evaluating Hover.

This is an opportunity to build a modern content engine from the ground up. This role owns content strategy for our self-serve, product-led business and you'll be responsible for developing a high-impact content strategy that supports business priorities.

You will partner closely with Product Marketing, Enterprise Marketing, Sales, Customer Success, and Design to bring our story to life through thoughtful, high-impact content that fuels awareness, engagement, and monetization.

You will contribute by

• Own Hover's content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
• Develop integrated marketing campaigns and corresponding content calendar that supports strategic initiatives, product launches, seasonal programs, and revenue goals.
• Create compelling content that speaks to contractors and other key audiences throughout the buyer journey.
• Partner with Product Marketing to translate product capabilities into clear, customer-centric messaging and content.
• Partner within the Growth Marketing team on experimentation and prioritization so content is built against the highest-impact areas.
• Manage the end-to-end content production process— including creative briefs, stakeholder reviews, publishing, and performance measurement.
• Produce and contribute to the execution of a variety of content formats, like website content, blog articles, webinars, original research and industry reports, guides and templates, video.
• Analyze campaign and content performance to identify opportunities for optimization and continuously improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization.
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends, bringing new ideas and best practices to the team.

Your background includes

• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing.
• Demonstrated success developing content-driven marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills with the ability to adapt messaging for different audiences.
• Experience managing editorial calendars and leading content production from concept through publication.
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience measuring content performance and using data to improve campaign effectiveness.
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
• Excellent communication skills and strong attention to detail.

Preferred Qualifications

• Experience with HubSpot or another marketing automation platform.
• Experience working at a high-growth B2B SaaS company.
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS.
• Familiarity with AI-assisted content creation tools and modern content workflows.
• Basic understanding of SEO best practices and how content supports organic growth.

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hybrid roles at Hover

Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.

The US base salary range for this full-time position is $132,000-$163,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.