Content Marketing Manager

IntegriChain; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Paid Time Off

401(k) Plan with Company Match

Parental Leave

Student Loan Reimbursement

Job summary

IntegriChain is seeking a Content Marketing Manager to drive a brand content strategy in a B2B SaaS and healthcare IT context. You will own the editorial calendar, oversee production across blogs, whitepapers, case studies, and emails, and coordinate with product, sales, and design to tell compelling stories.

You’ll optimize content for SEO and AI-powered discovery, partner with freelancers or internal SMEs, and support demand generation with assets and nurture campaigns.

Qualifications

• 3-5 years of content marketing experience, including 2+ years in B2B SaaS, healthcare IT, life sciences, or related technical/regulated industry.
• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field.
• Proven writing portfolio showing ability to translate complex technical/scientific concepts into clear content for varied audiences.
• Experience owning a content calendar and managing multiple projects and deadlines.
• Hands-on experience producing blog posts, whitepapers, case studies, emails, web copy, and social content (LinkedIn).
• Familiarity with SEO best practices and AI-driven search optimization.
• Experience with marketing automation and CMS platforms (HubSpot, Marketo, Marketing Cloud, WordPress).
• Comfortable cross-functionally partnering with sales, product, and subject matter experts to source content

Responsibilities

• Define and execute content strategy aligned to business objectives (awareness, pipeline, retention).
• Build and manage an editorial calendar.
• Develop and steward a multi-format content library (blogs, whitepapers, case studies, eBooks, emails, social).
• Coordinate with freelancers, agencies, and internal SMEs to produce assets.
• Ensure brand voice and messaging consistency across all content.
• Perform keyword research and optimize content for SEO and distribution.
• Create gated assets for demand generation and sales enablement content.
• Track performance metrics and iterate content based on data.
• Collaborate with product, sales, and customer success to source stories and insights.

Skills

Content marketing

B2B SaaS

Strong writing

Editorial judgement

Cross-functional

SEO basics

Marketing automation

CMS platforms

Analytics

Collaboration

Education

Bachelor's degree

Tools

HubSpot

Marketo

WordPress

Marketing Cloud

Job description

Job Description

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.

Strategy & Planning

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

Content Creation & Management

• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

**SEO & Distribution **Conducting keyword research and optimizing content for search

• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS

Demand Generation Support

• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battlecards, FAQs)
• Partnering with demand gen on nurture emails and campaign content

Performance & Analytics

• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data

Cross-Functional Collaboration

• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like IntegriChain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics, customer stories and case studies , and content that supports a longer, more complex sales cycle.

Qualifications:

Qualifications

Required Qualifications

• 3-5 years of content marketing experience , with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry

• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field

• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)

• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently

• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)

• Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search

• Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools

• Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content

Strongly Preferred

• Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supporting demand generation funnels (top-of-funnel awareness through sales enablement)
• Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record of repurposing long-form content into multi-channel campaigns (e.g., one whitepaper → LinkedIn series, email nurture, sales one-pager)

Soft Skills / Traits

• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

Additional Information

What does IntegriChain have to offer?

• Mission driven: Work with the purpose of helping to improve patients' lives!
• Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off, 401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
• Robust Learning & Development opportunities including over 700+ development courses free to all employees.

#LI-LW1

IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. IntegriChain is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

_ Our policy on visa sponsorship for US based positions:_ Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by IntegriChain.