Content Marketing Manager

IntegriChain; Pennsylvania; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible Paid Time Off

401(k) Plan with Company Match

Parental Leave

Student Loan Reimbursement

Learning & Development courses

Job summary

IntegriChain is seeking a Content Marketing Manager to lead the strategy and execution of our brand content across blogs, whitepapers, case studies, emails, and social channels. You will own the editorial calendar, coordinate with SMEs and vendors, and ensure content aligns with market access and pharma commercialization topics.

The role requires 3-5 years in content marketing within B2B SaaS or life sciences, a strong writing portfolio, and hands-on SEO and marketing automation experience.

Qualifications

• 3-5 years of content marketing experience in B2B SaaS, healthcare IT, or life sciences.
• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field.
• Proven writing portfolio translating complex concepts into clear content.
• Experience owning a content calendar and managing multiple deadlines.
• Hands-on with formats: blogs, whitepapers, case studies, emails, social content.

Responsibilities

• Define content goals aligned to awareness, pipeline, and retention.
• Create and manage editorial calendars and content production.
• Write and oversee blogs, whitepapers, case studies, emails, and web copy.
• Coordinate with freelancers, agencies, or internal SMEs.
• Ensure brand voice and messaging consistency across channels.
• Perform SEO research and optimize content for discoverability.
• Distribute content across owned, earned, and paid channels.
• Support demand generation with gated assets and nurture content.
• Collaborate with sales, product, and customer success to source insights.
• Analyze content performance and iterate based on data.

Skills

Content marketing

B2B SaaS

Writing portfolio

Editorial calendar

SEO

Marketing automation

CMS platforms

Cross-functional collaboration

Education

Bachelor's degree

Tools

HubSpot

Marketo

Marketing Cloud

WordPress

Job description

IntegriChain is the data and application backbone for market access departments of Life Sciences manufacturers. We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization. More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels. ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine. With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support. With ICyte, Life Sciences innovators are digitalizing labor-intensive processes – freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity.

We are headquartered in Philadelphia, PA (USA), with offices in: Ambler, PA (USA); Raleigh, NC (USA); Pune, India; andMedellín, Colombia. For more information, visit www.integrichain.com, or follow us on Twitter @IntegriChain and LinkedIn.

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.

Strategy & Planning

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

Content Creation & Management

• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

SEO & Distribution

Conducting keyword research and optimizing content for search

• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS

Demand Generation Support

• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battlecards, FAQs)
• Partnering with demand gen on nurture emails and campaign content

Performance & Analytics

• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data

Cross-Functional Collaboration

• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like IntegriChain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics, customer stories and case studies, and content that supports a longer, more complex sales cycle.

Required Qualifications

• 3-5 years of content marketing experience, with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Bachelor's degreein Marketing, Communications, Life Sciences, English, Journalism, or related field
• Proven writing portfoliodemonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
• Experience owning acontent calendarand managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
• Familiarity withSEO best practicesand increasingly,AEO/answer engine optimizationfor AI-driven search
• Experience withmarketing automation and CMS platforms(e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
• Comfortable working cross-functionally withsales, product, and subject matter expertsto source and validate content

Strongly Preferred

• Background or working knowledge ofpharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supportingdemand generationfunnels (top-of-funnel awareness through sales enablement)
• Familiarity withPE-backed or high-growth B2B tech environmentswhere marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record ofrepurposing long-form contentinto multi-channel campaigns (e.g., one whitepaper → LinkedIn series, email nurture, sales one-pager)

Soft Skills / Traits

• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

What does IntegriChain have to offer?

• Mission driven: Work with the purpose of helping to improve patients' lives!
• Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off,401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
• Robust Learning & Development opportunities including over 700+ development courses free to all employees.

#LI-LW1

IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. IntegriChain is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

Our policy on visa sponsorship for US based positions: Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by IntegriChain.