Content Marketing Manager

Media Innovation Corp; City of Rochester (NY); On-site; USD 83,000 - 115,000; Full time

Benefits offered by this job

Four-day work week

Content Marketing coaching

Job summary

Media Innovation Corp is hiring a Content Marketing Manager in Rochester, NY. The role blends strategy and execution, focusing on data-driven messaging, renewals, and growth across a growing client base.

You’ll test messaging, pursue whitespace in the market, and build strong references in Rochester. The position emphasizes hands-on use of Mailchimp and a content-marketing mindset to drive new business and renewals.

Qualifications

• Able to interpret data and translate findings into actionable recommendations.
• Able to manage competing priorities and meet tight deadlines.
• Strong Content Marketing instincts with a data-driven approach.
• Clear, concise communication across teams and stakeholders.

Responsibilities

• Test messaging variations and iterate based on performance data.
• Chase the sales marketing whitespace in NY.
• Negotiate renewals before contracts go quiet.
• Grow the company’s footprint one earned introduction at a time.
• Build Rochester reference network to close deals.
• Drive upsell and renewals with existing accounts.
• Create territory plans covering Rochester, NY.
• Own the handoff doc to keep CRM aligned.

Skills

Data interpretation

Prioritization

Content Marketing

Collaboration

Tools

Mailchimp

Job description

Think of this Content Marketing Manager job at Media Innovation Corp as part strategist, part hunter, all results, with Buffer sharpening every move. Plainly put, Media Innovation Corp wants 6 years of Buffer, will pay $83,000 - $115,000, and expects you to own the result.

Key Responsibilities

• Test messaging variations and iterate based on performance data
• Chase the sales marketing whitespace no rep in NY has worked
• Negotiate renewals before the sales marketing contract goes quiet
• Grow Media Innovation Corp's fast-growing footprint one earned introduction at a time
• Build the Rochester reference network that closes deals for you
• Drive upsell and renewal conversations with existing Media Innovation Corp accounts
• Build territory plans that maximize coverage across Rochester, NY
• Own the handoff doc that keeps nothing falling between Stress Management and CRM

What You'll Bring

• Comfort interpreting data and translating findings into clear recommendations
• Demonstrated ability to manage competing priorities under tight deadlines
• An instinct for prioritization when everything is labeled urgent
• Hands-on familiarity with Mailchimp, sharpened by Content Marketing side projects
• The instinct to ask "what would change your mind?" before debating

With roots in Rochester, NY and a detail-focused outlook, Media Innovation Corp delivers software that scales with our customers. Feedback flows in every direction at Media Innovation Corp, from the newest hire to the people signing the $83,000 - $115,000 checks.

At Media Innovation Corp, you'll find $83,000 - $115,000, a four-day flex week option, and ongoing coaching to deepen your Content Marketing skills.

Live and hiring this very moment for the Rochester, NY team.