Content Marketing & Brand Partnership Manager

Toadfish; Odessa (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading outdoor lifestyle brand is seeking a highly organized and creative Content, Partnerships & Community Manager. This role requires managing content creation and social media for brand engagement while scaling creator and affiliate programs. The ideal candidate should have 2–5 years of experience in content creation, influencer marketing, or community management and possess strong organizational skills. Proficiency in social media management and familiarity with Shopify is essential.

Qualifications

• 2–5+ years in content creation, influencer marketing, or community management.
• Experience creating high-performing social content, especially videos.
• Strong organizational and operational skills.

Responsibilities

• Create original content for social media and product campaigns.
• Manage and grow creator and affiliate programs.
• Oversee brand partnerships and collaborations.

Skills

Content creation

Influencer marketing

Community management

Social media management

Relationship building

Tools

Shopify

Social commerce tools

Job description

Department: Marketing / Brand Partnerships

Location: Tampa Area

Company: Toadfish

About the Role

We’re looking for a highly organized, creative, and relationship‑driven Content, Partnerships & Community Manager to lead and scale Toadfish’s creator ecosystem, affiliate and Pro programs, and brand partnerships. This role sits at the intersection of content creation, community building, and performance marketing. You will manage our network of brand advocates while also serving as a face of the brand, creating original content that drives engagement and revenue across organic and paid channels.

Key Responsibilities

• Content Creation & Social Media: Create original, high‑performing content for paid social (Meta, TikTok), organic social (Instagram, TikTok, YouTube), and product campaigns; shoot & edit on‑brand video content; be comfortable on camera as a face of the brand; produce product demos, lifestyle and fishing content, educational content, and short‑form video; collaborate with the marketing team to concept, shoot, and edit content; test and iterate ad creatives and turn UGC into scalable paid assets; stay ahead of trends and continuously test new formats.

Creator, Affiliate & Pro Programs

• Manage and grow ambassadors, influencers, affiliates, and Pro Program members.
• Review and onboard Pro applicants (e.g., licensed captains) and creator partners.
• Maintain accurate databases (contacts, segmentation, licenses, partner details).
• Serve as a primary point of contact for creators, affiliates, and Pro members.
• Track performance, deliverables, and ROI across all partners.
• Execute campaigns tied to product launches and marketing initiatives.
• Manage affiliate operations (UpPromote): track referrals, performance, commission payouts, reporting; ensure proper documentation (W‑9s, payment info); optimize onboarding and workflows.
• Coordinate product seeding and sampling: create and manage Shopify sample orders; track and report on product seeding performance.

Partnerships & Social Commerce

• Manage brand partnerships and creator collaborations.
• Coordinate deliverables, timelines, and payments.
• Identify and execute new partnership opportunities.
• Oversee TikTok Shop and social commerce, including Shopify integrations and product compliance.
• Support creator‑driven commerce initiatives.

Social Media Management, Website & Content

• Help manage and maintain Toadfish’s social media presence across key platforms.
• Plan, schedule, and publish content in alignment with campaigns and launches.
• Monitor engagement and help optimize content performance.
• Support website and content initiatives, including writing and updating product descriptions & landing pages, assisting with website copy, and creating & managing blog content.

UGC, PR & Content Operations

• Organize and manage UGC and content libraries for paid and organic use.
• Identify and surface high‑performing content for marketing use.
• Support PR and media outreach, build relationships, and track performance.

Qualifications

• 2–5+ years in content creation, influencer marketing, partnerships, or community management.
• Proven experience creating high‑performing social content, especially short‑form video.
• Comfortable being on camera and representing a brand.
• Experience managing creators, affiliates, ambassador programs, or Pro‑style communities.
• Strong organizational and operational skills.
• Familiarity with Shopify, affiliate platforms, and social commerce tools.
• Experience with copywriting, blog writing, or website content is a plus.
• Excellent communication and relationship‑building skills.
• Passion for fishing, outdoor, or coastal lifestyle is a plus.

Success Metrics

• Performance of original content (especially paid social).
• Growth and engagement of creator, affiliate, and Pro networks.
• Affiliate revenue and operational efficiency.
• Influencer and creator campaign ROI.
• Volume and effectiveness of UGC content.
• Partnership performance and reach.