Content Marketer (Temp Casual)

University of Minnesota; Saint Paul (MN); On-site; USD 48,000 - 69,000; Part time

Job summary

The University of Minnesota is seeking a temp casual content specialist in a part-time role (up to 14 hours/week) to craft brand-aligned content and manage digital assets. Work spans email, web, blogs, podcasts, and scripts, with collaboration across channels.

You will build pages in Drupal templates, coordinate with a social media manager and UMN public relations team, and manage projects in Asana. Strong writing, English grammar, and AI-enabled workflows are expected.

Qualifications

• Bachelor's degree or equivalent with two years of professional communication experience.
• At least two years creating content and web pages.
• Proven track record of writing clear, concise, creative copy.
• Experience developing social media or public relations strategies with positive results.
• Strong grasp of English usage and grammar.
• Experience making digital content accessible.
• Experience using AI-empowered workflows.
• Interpersonal skills to lead communications across levels.

Responsibilities

• Develop high quality, brand-appropriate content (email, web, stories, blogs, podcasts, scripts).
• Source visual assets (photos, video) and create compelling media.
• Collaborate with social media manager to implement content strategies across channels.
• Collaborate with public relations pros to pitch content to media and develop materials.
• Build web pages using CCAPS Drupal templates and update launched sites.
• Manage projects using Asana project management.

Skills

Content creation

Copywriting

Social media strategy

Public relations

English grammar

Digital accessibility

AI workflows

Interpersonal skills

Education

Bachelor's degree or equivalent in communications

Master's degree preferred

Tools

HTML

Job description

Job Information

Job ID: 375574

Job Family: Supplemental Employee

Full/Part Time: Part-Time

Regular/Temporary: Regular

Job Code: 0005

Employee Class: Civil Service

Location: Twin Cities

About the Job

This is a temp casual position with up to 14 hours of work per week. Work need will vary across the year. Some time periods may not require any hours.

Job Duties

• Develop high quality, brand-appropriate content (email copy, web copy, stories, blogs, podcast or video scripts, etc.) on schedule. As needed, interview subjects, research background information, gather data or information and write content. Vet writing and make edits as needed.


• Source and gather or create visual assets (photos, video).


• Working collaboratively with a social media manager, develop social media strategies to implement engaging content across many channels - such as Facebook, Twitter, LinkedIn, and YouTube.


• Working collaboratively with UMN public relations professionals, develop strategies to pitch content to the media. Develop pitch materials as needed.


• Build web pages using CCAPS Drupal templates. Make updates to launched sites over time as needed.


• Manage projects via Asana project management system.

Qualifications

Required Qualifications:

• Bachelor's Degree in Communication, Journalism, Marketing, Art or related field or non-communication related degree with additional two years of professional communication experience.


• At least two years of experience creating content and web pages.


• A proven track record of writing clear, concise, and creative copy.


• Experience developing social media or public relations strategies and deploying them with positive results.


• Demonstrated strong grasp of English usage and grammar.


• Experience making digital content accessible.


• Experience using AI-empowered workflows.


• Interpersonal skills including patience, tact, and the ability to work with a variety of people at all levels to lead communications efforts.

Preferred Qualifications:

• Master's degree


• Basic HTML skills


• Excellent organization skills and the ability to handle a high volume of work, multiple projects being worked on simultaneously, and tight deadlines.

About the Department

The Marketing and Enrollment Management Department in the College of Continuing and Professional Studies develops engaging communications for our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners.

Pay and Benefits

Pay Range: $35-50/hour; depending on education/qualifications/experience.

Retirement plan options are available for Civil Service, Faculty, Labor-Represented, Professional & Administrative, and Temp Casual classifications. Learn more about retirement plans.

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About University of Minnesota

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.