Content Manager, Relationships (Freelance)

Betches MEDIA LLC; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a creative Content Manager to lead the social media strategy for a popular podcast. This role involves managing day-to-day operations of the Instagram account, crafting engaging content, and leveraging humor to connect with a vibrant audience. The ideal candidate is a social media expert with a passion for storytelling and a deep understanding of modern dating culture. If you thrive in a dynamic environment and love to create relatable content, this is your chance to shine in a role that blends creativity with community engagement.

Qualifications

• 2+ years of experience in social media design and strategy.
• Strong knowledge of podcast marketing and content production.

Responsibilities

• Manage content operations for the U Up? Instagram account.
• Create engaging social media content based on podcast episodes.
• Oversee community management and audience engagement.

Skills

Social Media Management

Content Creation

Storytelling

Engagement Strategies

Writing Skills

Tools

Instagram

TikTok

Twitter

Threads

inShot

Canva

Job description

Content Manager, Relationships (Freelance)

Join to apply for the Content Manager, Relationships (Freelance) role at Betches Media.

This range is provided by Betches Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$25.00/hr - $25.00/hr

About Us

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community. Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

Description

Are you the friend who live-texts your group chat during a date to dissect every awkward pause? Do you have a PhD in decoding mixed signals and situationships? Do you firmly believe that ghosting should be considered a crime? If you answered yes, you might be our next U Up? Content Manager.

Betches Media is looking for a hilarious and creative social media expert to run the day-to-day operations of the U Up? Instagram account. This role is perfect for someone who is not only a social media pro but also an avid U Up? podcast listener — someone who understands the chaos of modern dating (and loves to laugh about it) and can turn the most relatable podcast moments into viral content.

The ideal candidate is fluent in red flags and can turn any dating disaster into a hilarious meme. They’ll bring creative ideas to the table to amplify the podcast — finding the best clips, coming up with interactive polls, discussion prompts, and engagement strategies that make our audience feel seen. Strong writing skills, an eye for trends, and a top-tier sense of humor are a must.

Roles & Responsibilities

• Manage the day-to-day content and operations of the U Up? Instagram account for 15-18 hours a week.
• Be a dedicated listener of the U Up? podcast, identifying the best and most engaging moments from each episode to feature on social media.
• Work closely with the podcast hosts and producers to create compelling social content that promotes the show and drives audience engagement.
• Utilize social media tools (Instagram, TikTok, Twitter, Threads) to create funny and relatable original content around relationship topics and trends.
• Develop new ways to engage the podcast audience — whether it’s through polls, Q&As, interactive stories, trending memes, or other creative formats.
• Oversee community management, fostering a highly engaged audience by responding to comments and DMs in an on-brand and witty voice.
• Collaborate with the affiliate and web teams to share articles and product recs on relationship content for the U Up? audience.

Qualifications

• 2+ years of social media design, storytelling, and strategy experience.
• A demonstrated ability to produce engaging video and static content for social media.
• Strong knowledge of podcast marketing, with a passion for growing listenership and engagement.
• Experience identifying the most shareable and viral-worthy moments from podcasts or videos.
• Familiarity with and strong enthusiasm for the entire Betches Media brand, especially U Up?
• A quick, creative thinker with an ideation mindset and a knack for thoughtful experimentation.
• Experience using inShot and Canva is a plus.

Compensation

The hourly rate for this position is $25 from up to 20 hours per week.

Learn More About Our Culture And PerksOur DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

Seniority level

• Entry level

Employment type

• Contract

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Entertainment Providers