Content Manager

Colorado Psychiatric; Greenwood Village (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Merrick is seeking a Content Manager to lead the content team, shaping strategy and overseeing the development and optimization of content across marketing, communications, branding, recruiting, and thought leadership initiatives. You will collaborate with marketing leadership, business units, and experts to ensure content aligns with brand standards and business goals.

You will translate complex technical information into compelling content, manage a team of writers and coordinators, and drive

Qualifications

• Strong marketing acumen aligned to business, brand, recruiting, and growth objectives.
• Extensive knowledge of content marketing, brand communications, and audience engagement.
• Expertise in digital marketing including SEO, social media, email, analytics, and content performance measurement.
• Familiarity with AI-enabled content tools and evolving LLM best practices.
• Ability to translate complex technical subject matter into clear, compelling content.
• Proven leadership, coaching, mentoring, and project management skills.
• Excellent writing, editing, and organizational abilities.
• Experience collaborating with executives and cross-functional teams.
• Bachelor’s degree or equivalent with ten-plus years in related fields.
• Travel up to 10% may be required.

Responsibilities

• Lead strategy and implement marketing content aligned with business goals.
• Translate strategies into engaging content, campaigns, and audience initiatives.
• Incorporate SEO, social media, and content performance metrics into plans.
• Oversee content governance, systems, and CRM content accuracy.
• Manage voice, messaging, and content standards across channels.
• Lead and develop writers, social media and marketing coordinators, and staff.
• Monitor content performance and optimize based on engagement and objectives.
• Drive professional development and knowledge sharing within the team.

Skills

Marketing strategy

Content marketing

Brand communications

Audience engagement

SEO

Social media

Analytics

AI-enabled tools

Leadership

Project management

Education

Bachelor's degree in Communications/Journalism/English/Marketing

10+ years in content marketing/communications

Tools

Microsoft Office

Content management systems

Job description

OVERVIEW

The Content Manager leads Merrick's content team and oversees the development, execution, and optimization of content that supports company-wide marketing, communications, brand, recruiting, and thought leadership initiatives. Working closely with marketing leadership, business unit leaders, and subject matter experts, the Content Manager ensures content strategies align with business objectives, brand standards, and evolving digital marketing best practices. The position manages a team of writers, a social media coordinator, and marketing coordinator and translates complex technical information into compelling content that engages target audiences and supports strategic goals.

WHAT YOU'LL DO

Strategy:

Contribute to and implement company-wide and business unit marketing strategies in partnership with marketing leadership.
Ensure marketing strategies are effectively translated into content, messaging, campaigns, and audience engagement initiatives across the organization.
Incorporate digital marketing, SEO, social media, content performance, and emerging AI/LLM best practices into content strategy and execution.
Help identify metrics and KPIs to measure marketing effectiveness.

Department Planning:

Participate in creation of departmental marketing plans and budgets.
Manage execution of content team business plans and budgets.
Ensure department goals, milestones, and deliverables are achieved.

Project Management:

Manage projects with members of the content, creative, and proposal teams as appropriate

Branding & Content Delivery:

Manage development and implementation of Merrick's voice, messaging, and content standards.
Oversee content development and quality across websites, social media, email marketing, thought leadership, recruiting, video, and other marketing channels.
Develop and refine messaging for business units, campaigns, corporate initiatives, and strategic priorities.
Monitor content performance and recommend improvements based on audience engagement and business objectives.
Oversee content governance, marketing systems, and CRM content to ensure marketing information remains accurate, accessible, and aligned with company standards.
Establish content management processes, standards, and workflows that support consistency, quality, and efficiency.

Team Leadership:

Manage, mentor, and develop a team of writers, a social media coordinator, marketing coordinator, and other potential content-focused staff, including all staff-related tasks, weekly timesheets, expense reports, performance reviews, and goal setting.
Oversee workload planning, assignments, performance management, and professional development.
Provide direction and oversight for content development, content operations, conference support, visibility initiatives, award submissions, social media support activities, and related marketing functions performed by the team.
Ensure staff effectively utilize marketing technologies, CRM platforms, content management systems, and AI-enabled tools.
Foster a positive and collaborative culture focused on continuous learning, innovation, and content excellence and inspires others to do their best work.

Professional Development

Maintain awareness of content, marketing, digital communications, AI, and industry trends.
Participate in ongoing professional development, including professional organizations, and encourage knowledge sharing across the team.

REQUIRED QUALIFICATIONS

• Strong marketing acumen with the ability to align content strategies to business, brand, recruiting, and growth objectives.


• Extensive knowledge of marketing strategy, content marketing, brand communications, and audience engagement.


• Strong understanding of digital marketing, including SEO, social media, email marketing, analytics, website content, and content performance measurement.


• Familiarity with AI-enabled content tools and evolving LLM best practices.


• Ability to quickly learn complex technical subject matter and translate it into clear, compelling content.


• Strong leadership, coaching, mentoring, and project management skills.


• Excellent writing, editing, communication, and organizational abilities.


• Experience collaborating with technical professionals, executives, and marketing teams.


• Proficiency with Microsoft Office and content production tools.


• Bachelor's degree in Communications, Journalism, English, Marketing, Public Relations, or a related field, or equivalent combination of education and experience.


• 10+ years of experience in content marketing, communications, journalism, corporate communications, content strategy, or a related field.


• Experience leading content, communications, or marketing teams.


• Experience supporting technical, professional services, engineering, scientific, industrial, healthcare, government, technology, or similar industries, with the ability to quickly learn complex subject matter and translate it into compelling marketing and thought leadership content.


• A/E/C industry experience is preferred but not required.


• CPSM certification preferred but not required.


• Up to 10% travel may be required