Content Manager

Waterloo Turf; Austin (TX); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical and dental benefits

High visibility in a growing business

Job summary

Waterloo Turf in Austin is seeking a Content Manager to drive the full content production cycle, focusing on Meta platforms such as Instagram and Facebook. This role involves creating organic social content, paid ad creative, and collaborating with an offshore editing team. The ideal candidate will have proficiency in video editing tools like CapCut and Premiere Pro.

The position offers a competitive salary between $80,000 and $90,000, along with shared medical and dental benefits.

Qualifications

• Hands-on experience with Meta ad creative.
• Demonstrated experience in organic content growth on social media.
• Strong understanding of performance drivers for paid and organic channels.

Responsibilities

• Concept, script, and plan content across Meta platforms.
• Capture video content at various locations.
• Create and optimize Meta ad creative.
• Own quality control of all final content before distribution.

Skills

Content production cycle management

Proficiency in CapCut

Proficiency in Premiere Pro

Social media content creation

Camera and audio operations

Creative instincts

Job description

Role Overview

The Content Manager owns the full content production cycle from concept and ideation through capture, editing, and distribution. This hands‑on, in‑person role focuses on Meta platforms, with roughly 80% of the time dedicated to creating organic social content and paid ad creative for Instagram and Facebook, and the remaining 20% supporting training videos, franchise‑related content, and other video initiatives as needed. The role collaborates closely with an offshore editing team and across marketing to produce content that drives brand awareness and franchise growth.

Key Responsibilities

• Concept, script, and plan content across Meta platforms with a strong point of view on performance.
• Capture video content at outdoor locations, branded environments, customer projects, and events in and around Austin.
• Create organic social content and paid advertising creative for Instagram and Facebook.
• Support high‑volume creative production for paid campaigns, generating multiple hooks, concepts, and variations for testing.
• Collaborate with an offshore editing team on assembly and approval, with potential to grow into a direct management role.
• Own quality control of all final content before distribution.
• Produce organic social content for Instagram and Facebook, including before‑and‑after transformations, brand storytelling, customer projects, and franchise content.
• Support paid Meta ad creative for campaigns distributed across a national franchise network.
• Coordinate with the social media scheduler on posting cadence and distribution.
• Partner with marketing leadership to continuously test and improve creative performance across Meta channels.

What We Are Looking For

• Proficiency in CapCut and Premiere Pro, including captions.
• Demonstrated experience creating and growing organic content on Instagram and Facebook.
• Hands‑on experience creating, testing, and optimizing Meta ad creative.
• Strong understanding of performance drivers across both organic and paid social.
• Proficient with camera and audio operations, including vlogging cameras, Sony cameras, gimbal usage, drone, DJI audio, and lighting.
• Strong creative instincts with the ability to self‑direct on location.
• Based in Austin; occasional travel required.

What We Offer

• A high‑visibility role with direct impact on a rapidly growing home services business.
• Competitive salary ($80,000–$90,000 base).
• Medical and dental benefits shared with the company.