Content Lifecycle Planning Specialist

Sony Interactive Entertainment Inc.; San Mateo (CA); Hybrid; USD 95,000 - 142,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) matching

Paid time off

Wellness program

Employee discounts

Bonus potential

Job summary

Sony Interactive Entertainment (SIE) in San Mateo, CA (Flex Mode) is seeking a Content Lifecycle Planning Specialist to join the Global CLM team. This role focuses on shaping CLM strategy, partnering with CRO, Marketing, and Stores to optimize digital product launches and store performance.

You will work with cross-functional teams, manage asset and metadata delivery from publishers, and track progress using Wrike and PlayStation tools.

Qualifications

• Minimum 2+ years in digital retail or product roadmap marketing.
• Analytical mindset with strong planning skills.
• Strong commercial mindset with track record of meeting financial targets.
• Excellent collaboration and stakeholder management.
• Willingness to travel internationally due to global role.

Responsibilities

• Collaborate with accounts sales and marketing to execute CLM plans.
• Partner with CRO, Store Marketing, Partner Marketing and other teams to shape CLM strategy.
• Support store network plans for key 3rd party marketing contracts.
• Deliver CLM priorities roadmap to internal partners across channels.
• Ensure end-to-end store support for digital products through lifecycle, incl. launches.
• Coordinate publisher assets and metadata to support CLM activity.
• Use Wrike for project and event tracking.
• Leverage PlayStation reporting tools for post-mortem analysis.

Skills

Digital retail

Product roadmap marketing

Data analysis

Presentation skills

Cross-functional collaboration

International travel

Tools

Wrike

PlayStation tools

Job description

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-Edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Content Lifecycle Planning Specialist

San Mateo, CA (Flex Mode)

• remote considered - west coast only

Role Overview

The PlayStation store business has continued to deliver massive growth and is also evolving rapidly towards new business models. In response, we are undertaking an exciting global restructure which will demonstrate specialist teams to drive efficiency and optimization. We are creating a Global Content Lifecycle Management (CLM) team who will be responsible for driving the value proposition of the Store. Reporting to the Sr. Manager, Content Lifecycle, the CLM Planning Specialist will help to shape and execute the CLM strategy, focusing on key partnerships. Working with the CLM accounts team, they will input into the development of a joint business planning process and commercial plan. Working in partnership with CRO and marketing teams, they will develop and implement support plans for key commercial activity. They must be skilled at working collaboratively with cross‑functional, global partners. The ideal candidate should be an enthusiastic and flexible teammate, have excellent planning skills, and a strong analytical mind that thrives in a fast-pace commercial environment.

What you’ll be doing:

• Work directly with accounts sales & marketing teams to execute plans which support the CLM strategy
• Partner closely with internal, cross‑functional clients (i.e. CRO, Store Marketing, Partner Marketing, Store Promotions, and Business and Marketing Analytics) to help shape the CLM strategy and ensure alignment
• Help with implementation of store network plans designed to support store contractual commitments forming part of key 3rd party marketing contracts
• Assist in the delivery of ongoing CLM commercial priorities roadmap to other internal partners in order to facilitate appropriate support across store, BTL and ATL channels
• Work with Commercial Planning to ensure delivery of commercial roadmap priorities ongoing
• Responsible for the end‑to‑end delivery of store support plans for key digital products to consumers throughout the lifecycle, with particular focus on seamless product launches
• Work with key publishers to secure additional support for CLM activity via publishers’ owned channels, BTL, ATL activity
• Work with Global Top Accounts Manager to support production of post‑mortem documentation to support development of standard methodology guidelines
• Facilitate the provision of asset suites and metadata direct from the publisher to support delivery of key activity via CRO / Marketing teams
• Create and manage Wrike project management tool product and event tracking cards.
• Utilize PlayStation Store proprietary tools to facilitate CLM Activities.
• Build executional strategies to CLM specifications of responsible commercial opportunities.
• Use PlayStation proprietary reporting tools to build post‑mortem analysis of store support activities.

What we’re looking for:

• Minimum 2+ years experience of digital retail and / or product roadmap marketing experience
• Creative & energetic teammate who accepts change and exhibits desire to continually improve
• Data savvy with an analytical, commercially focused mindset and possessing strong planning skills
• Strong commercial mindset and able to evidence supporting the delivery of financial targets through direct, active contribution to joint business planning process with partners
• Accomplished presenter who can turn data into engaging stories
• Demonstrable experience of running support roadmaps throughout the product lifecycle
• Excellent collaboration skills and ability to build strong, influential relationships within both internal and external teams, with the ability to contribute to the decision making process
• Proven experience of aligning internal and external partners
• Ability to self‑manage and balance multiple projects and priorities
• Good communication skills, a proactive attitude, sense of humor, and delivery focused to drive results
• As the role is global, regular international travel may be required as well as a flexible approach to working hours as part of an international team and to support global business operations
• Passion for the gaming industry, huge plus

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job‑related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

$94,500—$141,700 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.