Content Lead, Local Marketing

Chick-fil-A South Edmonton Common; Atlanta (GA); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Chick-fil-A, Inc. is seeking a Content Lead, Local Marketing to curate and deploy local marketing content that equips Operators, their Restaurant Marketing Directors, and staff with practical resources.

You will develop a streamlined content strategy, tailor assets for cross-channel deployment, and build a searchable knowledge base of best practices, operator stories, guides, and templates. The role requires 3+ years in content marketing, a Bachelor's degree, and offers a flexible, hybrid work

Qualifications

• 3+ years in content marketing or local marketing.
• Bachelor's degree required.
• Experience creating marketing toolkits, guides, and templates.
• Strong written and visual communication skills.
• Experience with content governance and DAM systems.

Responsibilities

• Develop a streamlined Local Marketing content strategy and calendar.
• Create high-quality content for multiple platforms.
• Manage a simple system to source and share Local Marketing best practices.
• Monitor trends to keep materials relevant.
• Lead collection of Operator stories into clear case studies.

Skills

Canva

MS Office Suite

Written Communication

Visual Communication

Marketing Toolkits

Project Management

DAM Systems

Content Governance

Brand Standards

Spanish Fluency

Education

Bachelor's Degree

Tools

Adobe Photoshop

Adobe Creative Cloud

Job description

How We Work At Chick-fil-A

Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first.

Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Overview

The role of the Content Lead, Local Marketing is to ensure the creation and deployment of local marketing content that equips Operators, their Restaurant Marketing Directors, and Staff with relevant and actionable information and resources. Success in this role will be defined by the ability to identify the needs of the target audiences and facilitate the creation of local marketing content across a range of platforms (e.g., Restaurant guides, field testimonials, local success stories, community-specific messaging, tools, etc.).

Responsibilities

• Strategic Content Curation: Develop a streamlined Local Marketing content strategy and calendar that aligns with business priorities. Ensure all resources are simple, actionable, and directly address the practical needs of Operators and Restaurant Marketing Directors.
• Cross-Channel Deployment: Create high-quality, high-impact content tailored for specific audiences. Deploy resources across multiple platforms in easy-to-consume formats to maximize accessibility and immediate application.
• Content Management & Systems: Establish and manage a simplified system to source, catalog, and share Local Marketing best practices. Ensure cross-functional partners can easily access and leverage these insights.
• Trend Monitoring: Stay current on marketing and communication trends to continuously simplify and refine the content approach, ensuring all materials remain relevant and effective.
• Operator Story Database: Lead the solicitation and curation of Operator success stories. Transform these real-world examples into clear, actionable case studies that promote local marketing excellence.

Key Partners & Collaborators

• Operating within a decentralized model, this role requires a highly collaborative approach. You will regularly interface with Field Marketing and the broader Marketing department, while maintaining intentional, direct interaction with Operators and Restaurant Marketing Directors to ensure all content is practical and field-ready.
• Internal: Corporate Communications, Learning & Development, In-House Agency, CFA HELP (Support Now), and Field Marketing.
• External: Operators, Restaurant Marketing Directors, Vendors, and Agencies.

Required Qualifications (Knowledge, Skills, & Abilities)

• Proficiency in Canva
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, etc.)
• Strong written and visual communication skills
• Experience developing marketing toolkits, guides, playbooks, and templates
• Exceptional project management and attention to detail
• Knowledge of digital asset management platforms and content governance

Preferred Qualifications (Knowledge, Skills, & Abilities)

• Proficiency in Adobe Photoshop (or Adobe Creative Cloud)
• Copywriting
• Familiarity with brand standards and visual identity systems
• Experience with instructional design and adult learning principles
• Experience creating content for distributed or franchise organizations
• Fluency in Spanish
• SEO

Required Years of Experience

3

Preferred Years of Experience

7

Travel Requirements

20%

Required Level of Education

Bachelor's Degree

Preferred Level of Education

Bachelor's Degree

Preferred Major/Concentration

Marketing, Integrated Marketing Communications, Journalism, Instructional Design, Graphic Design

Relocation Assistance Provided

No