Content Lead

Insight Global; Beaverton (OR); On-site; USD 90,000 - 120,000; Full time

Job summary

Insight Global seeks a Content Lead to drive end-to-end digital content production for high-visibility campaigns within its retail clients’ Digital Marketing Experiences group. You will partner with Marketing, Creative, Production and Publishing teams, optimize content workflows and lead strategic production planning.

The ideal candidate is a seasoned Digital Producer with strong stakeholder management, organizational skills and a passion for efficient content production processes.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Business, Design
• 5+ years of experience in digital production, content production, project management, marketing operations, or related disciplines
• Proven experience leading complex digital campaigns and cross-functional initiatives from intake through execution
• Strong understanding of digital marketing ecosystems, content development processes, and creative production workflows
• Experience developing resource plans, workback schedules, and execution frameworks for complex initiatives
• Demonstrated success managing multiple stakeholders in matrixed organizations
• Experience leading content or digital production teams in fast-paced environments
• Exceptional project management, communication, and organizational skills
• Ability to thrive in ambiguity and adapt quickly
• Strong problem-solving and risk-management capabilities
• Experience with resource planning and workflow optimization is a plus

Responsibilities

• Lead end-to-end digital content production across campaigns and priorities.
• Partner with Digital Marketing stakeholders during intake to develop content strategies, timelines and delivery plans.
• Serve as the primary cross-functional contact across Marketing, Creative, Production and Publishing teams.
• Act as subject matter expert for digital content workflows and campaign planning.
• Drive alignment to ensure objectives, requirements and deliverables are defined and executed.
• Develop, manage and oversee workback schedules, milestones and resource planning.
• Oversee upstream content production plans to support downstream execution.
• Utilize Airtable and workflow tools to drive campaign visibility and delivery management.
• Collaborate early with Creative and Marketing on resource needs and timelines.
• Proactively identify risks and resolve production challenges to keep campaigns on track.
• Provide strategic guidance and rapid issue resolution for uninterrupted delivery.
• Establish scalable content production workflows for efficient execution.
• Mentor Content Coordinators to create consistency across planning and execution.
• Recommend process improvements, resource planning and workflow optimization.
• Champion operational excellence and ensure campaign deliverables meet objectives, quality and timelines

Skills

Digital production

Stakeholder management

Project management

Cross-functional collaboration

Content production workflows

Organizational skills

Communication

Ambiguity handling

Education

Bachelor's degree in Marketing/Communications/Business/Design

Tools

Airtable

Figma

Slack

Job description

Job Description

Position Overview

Insight Global is seeking a Content Lead to support one of our retail clients' Digital Marketing Experiences (DMX) organization. This role will lead end-to-end digital content production for high-visibility campaigns, categories, and business initiatives while serving as a strategic partner to Marketing, Creative, Production, and Publishing teams.

The ideal candidate is a seasoned Digital Producer with exceptional organizational skills, strong stakeholder management capabilities, and a passion for building efficient, effective content production processes.

Responsibilities

• Lead end-to-end digital content production across multiple campaigns, business priorities, or category portfolios.
• Partner with Digital Marketing stakeholders during campaign intake to develop content execution strategies, timelines, and delivery plans.
• Serve as the primary cross-functional and agency point of contact across Marketing, Creative, Production, and Publishing teams.
• Serve as the subject matter expert for digital content production workflows, campaign intake processes, and execution planning.
• Drive alignment across stakeholders to ensure campaign objectives, requirements, and deliverables are clearly defined and executed.
• Develop, manage, and oversee workback schedules, timelines, dependencies, production milestones, and resource planning activities.
• Develop upstream content production plans and ensure campaigns are appropriately resourced to support successful downstream execution.
• Leverage Airtable and related workflow tools to drive campaign visibility, resource planning, and delivery management.
• Partner early with Creative and Marketing stakeholders to ensure campaign resource needs, dependencies, and timelines are established well in advance of execution.
• Proactively identify risks, remove blockers, and resolve production challenges to keep campaigns on track.
• Provide strategic guidance and rapid issue resolution to ensure uninterrupted delivery across multiple campaigns and business priorities.
• Establish and optimize scalable content production workflows that support efficient, high-quality execution.
• Guide and mentor Content Coordinators while creating consistency across campaign planning and execution.
• Provide strategic recommendations around process improvements, resource planning, workflow optimization, and team effectiveness.
• Champion operational excellence and ensure campaign deliverables meet business objectives, quality expectations, and timeline commitments.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Required Skills & Experience

• Bachelor's degree in Marketing, Communications, Business, Design, or a related field preferred.
• 5+ years of experience in digital production, content production, integrated production, project management, marketing operations, or related disciplines.
• Proven experience leading complex digital campaigns and cross-functional initiatives from intake through execution.
• Strong understanding of digital marketing ecosystems, content development processes, creative production workflows, and content delivery models.
• Experience developing resource plans, workback schedules, and execution frameworks for complex digital marketing initiatives.
• Demonstrated success managing multiple stakeholders and influencing decision-making within highly matrixed organizations.
• Demonstrated success leading content or digital production teams in fast-paced environments.
• Exceptional project management, communication, and organizational skills.
• Ability to thrive in ambiguity and adapt quickly within evolving business environments.
• Strong problem-solving, prioritization, and risk-management capabilities.

Preferred Skills & Experience

• Experience with Airtable, Figma, Slack, or similar workflow management tools.
• Large enterprise, Retail, eCommerce, or Nike experience is strongly preferred.