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MoneyGram is seeking a Performance Content Creator who cares about what happens after an ad goes live as much as how it looks before it does. You’ll turn insights into measurable ideas, craft content for Mexico and Latin America, and own concepts from hooks to scripts in native Spanish for audiences across the region.
You’ll collaborate with Growth Marketing to analyze performance, test hypotheses, and expand creativity across paid social and related channels, using AI to accelerate production
We're looking for a Performance Content Creator who cares as much about what happens after an ad goes live as how it looks before it does. Someone who can turn creative ideas into measurable results, understand why something worked (or didn't), and use those insights to make the next one better.
You'll develop creative for our Mexico and Latin America markets, taking ideas from insight through to execution. One day might mean filming and editing a UGC-style video, the next developing static or motion concepts. AI will be part of your everyday process, helping you explore new directions, accelerate production and scale what works. From concepts and hooks to scripts and creative variations, you'll own what gets made, using your native Spanish fluency and understanding of Mexican and Latin American audiences to create, adapt and review content and copy that feels culturally relevant, not simply translated.
This isn't a role where you'll just execute briefs and move on. You'll work closely with Growth Marketing to understand what's performing, what's not and why. You'll interpret performance data, challenge assumptions, develop creative hypotheses and test new approaches. Paid social will be your core focus, but your creative thinking will extend across our wider paid media channels.
If you live to create, think like a customer and test, challenge and make things better by default, you're our person!
A consistent pipeline of high-performing creative, faster testing and iteration, winning concepts scaled across channels and markets, and a measurable contribution to reducing customer acquisition cost (CAC).