Content Editor

Ishe; Altoona (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

On-site in Altoona, WI

Job summary

NBI, based near Altoona, WI, seeks a Content Editor to elevate CLE copy for a professional audience. The role involves managing high-volume, deadline-driven content, shaping a premium voice and coordinating with teams to boost registrations.

You will edit, draft, and test acquisition copy, translate complex legal concepts, and collaborate with paid media and design to maximize performance. A JD or legal-writing background is preferred.

Qualifications

• Direct-response copywriting with proven conversions.
• Experience across multiple channels.
• Strong editing and brand voice preservation.
• SEO writing with organic traffic focus.
• 4+ years in content, copywriting, editing, or strategy.
• Clear, credible writing for professional audiences.
• Portfolio or writing sample available.

Responsibilities

• Edit and Elevate owned content across channels.
• Edit and strengthen CLE course marketing copy for clarity and conversion.
• Review and improve social media content.
• Ensure CLE course pages and related copy are helpful and current.
• Draft & Test acquisition copy with paid media partner.
• Draft paid social and other ad campaign copy.
• Produce high-volume, event-specific promotional copy to drive registrations.
• Iterate on copy using performance data (CTR, conversions).
• Support organic search emails and landing page tests.
• Draft product marketing copy and sales collateral across teams.
• Translate complex legal/compliance concepts into clear copy.
• Research legal topics to write credibly for attorneys.

Skills

Direct-response copywriting

Multichannel marketing

Editing & proofreading

SEO knowledge

Content strategy

Writing portfolio

Education

Bachelor's degree in Communications/Marketing/related

JD or legal-writing background

Job description

Position Summary

NBI is a performance-oriented company that creates and sells continuing education courses for professional audiences. We integrate AI to elevate the work we do, and believe judgment, taste, and creativity are exactly what matter most in this new landscape. The Content Editor is where that conviction lives in our copy. You are the standard of quality across everything customer-facing, and the creative engine behind the campaigns that win new customers and keep them coming back.

This role sits at the center of how NBI shows up: editing and elevating what our teams produce, drafting the acquisition copy that drives registrations, and bringing a point of view that makes the work sharper and more human. You’ll move fast in a high-volume, deadline-driven environment, use performance data to push every piece of copy further, and hold a confident, premium voice that earns the trust of a professional legal audience. As you grow, so does your influence — with the director’s guidance, into NBI’s go-to content authority.

What You’ll Do

Edit & Elevate (owned content)

Edit and strengthen CLE course marketing copy for clarity, accuracy, conversion, and brand voice — high volume, event-specific, direct response copywriting.

Review and improve social media content before it ships, keeping voice and quality consistent across posts.

Ensure CLE course pages and related copy are helpful, clear, accurate, and current.

Draft & Test (acquisition copy)

Write paid search ad copy and a steady stream of test variants, in partnership with the paid media lead and agency.

Draft paid social and other ad campaign copy, tuned to channel, audience, and offer.

Produce high-volume, event-specific promotional copy that drives registrations against tight deadlines.

Iterate on copy using performance data — CTR, conversion, registration — not opinion.

Support Across Channels

Support organic search and email and landing page tests with copy and editing as needed.

Draft product marketing copy, sales collateral, and one-off requests across teams.

Translate complex legal and compliance concepts into clear, confident, conversational copy.

Research legal topics, including CLE rules and regulations, well enough to write and edit credibly for attorneys.

What You Bring

Required

Direct-response / performance copywriting. Proven ability to write conversion-focused ad copy — paid search, paid social — and improve it through testing.

Multichannel experience. You’ve worked across more than one channel and can flex voice and format to fit each.

Strong editing. Sharp, fast, and consistent — you make other people’s writing better and protect a brand voice.

SEO working knowledge. Solid, demonstrated understanding of how content earns and converts organic search traffic.

4+ years in content, copywriting, editing, or content strategy (or equivalent demonstrated ability).

Clear, credible writing for a professional audience, with the research instincts to get legal and compliance details right.

Writing sample/portfolio

Preferred

J.D. or legal-writing background

Experience in a high-volume, events- or deadline-driven environment.

Familiarity with top-, middle-, and bottom-of-funnel content and how they connect.

Experience collaborating with a paid media agency or in-house performance team.

Comfort working from performance dashboards and analytics.

Work 3 days a week in the Altoona WI office.