Content Development & Social Media Manager

Legence; Oregon; Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

401(k) Plan with Company Match

Health & Welfare Benefits

Life and Disability Insurance

Flexible vacation

Job summary

Legence seeks a seasoned Content Development & Social Media Manager to lead content creation and social activation across Legence and its Business Unit brands. You will translate complex engineering and technical projects into clear, engaging content for diverse audiences and channels.

In this role, you will collaborate with executives, subject matter experts, and enterprise marketing to elevate Legence’s visibility while preserving each brand’s voice.

Qualifications

• Exceptional writing, editing and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly.
• Demonstrated experience developing content for multiple formats, audiences, and digital channels.
• Hands-on experience managing corporate or B2B social media channels and editorial calendars.
• Strong understanding of how content, social media, and digital channels work together to build brand visibility and support broader business objectives.
• Excellent project management and organizational skills with the ability to manage multiple simultaneous priorities and deadlines.

Responsibilities

• Develop content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units.
• Identify compelling stories, projects, expertise, trends, and perspectives from across the enterprise and turn them into meaningful marketing content.
• Write and edit content across a variety of formats, including: Website, thought leadership, case studies, social content, emails, video scripts, press releases, and campaigns.
• Interview executives, technical leaders, and project teams to develop credible, differentiated content.
• Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts into clear, compelling stories.
• Repurpose strong content across multiple formats and channels to extend its value and reach.
• Maintain editorial quality and ensure content reflects appropriate voice, messaging and brand standards while recognizing the distinct identities of individual Business Units.
• Partner with marketing, communications, and creative teams to identify opportunities for integrated campaigns and storytelling.

Skills

Content development

Content marketing

Social media

Digital marketing

Communications

Editing

Writing

Storytelling

Education

Bachelor's degree or equivalent experience in Marketing/Communications/Jounalism

Tools

Sprout Social

Asana

HubSpot

Job description

About Legence

Legence (Nasdaq: LGN) is a leading provider of engineering, consulting, installation, and maintenance services for mission‑critical systems in buildings. The company specializes in designing, fabricating, and installing complex HVAC, process piping, and other mechanical, electrical, and plumbing (MEP) systems—enhancing energy efficiency, reliability, and sustainability in new and existing facilities. Legence also delivers long‑term performance through strategic upgrades and holistic solutions. Serving some of the world’s most technically demanding sectors, Legence counts over 60% of the Nasdaq‑100 Index among its clients.

Position Overview

Legence is seeking an experienced Content Development & Social Media Manager to lead the development and activation of compelling content across Legence and its portfolio of Business Unit brands. This is a highly collaborative, hands‑on role for a strong writer, storyteller, and social media strategist who can translate complex technical expertise, projects, and business priorities into clear, engaging content for a range of audiences and channels. This individual will help bring consistency and scale to social media across a multi‑brand organization. They will partner closely with Business Unit marketing contacts, subject matter experts, executives, creative resources, communications, and the enterprise marketing team to strengthen the visibility of Legence and its companies while preserving the distinct expertise and voice of each brand. Experience within construction, engineering, architecture, consulting, energy, the built environment or another complex B2B industry is strongly preferred.

Key Responsibilities

• Content Strategy & Development
• Develop high‑quality content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units.
• Proactively identify compelling stories, projects, expertise, trends, and perspectives from across the enterprise and turn them into meaningful marketing content.
• Write and edit content across a variety of formats, including:
• Website and landing page copy
• Thought leadership articles
• Case studies and project profiles
• Social media content
• Executive and subject matter expert thought leadership
• Email and digital campaigns
• Industry and end‑market content
• Marketing collateral
• Video scripts and supporting copy
• Press releases
• Campaign messaging
• Interview executives, technical leaders, subject matter experts and project teams to develop credible, differentiated content.
• Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts into clear, compelling stories for both technical and nontechnical audiences.
• Repurpose strong content across multiple formats and channels to extend its value and reach.
• Maintain editorial quality and ensure content reflects appropriate voice, messaging and brand standards while recognizing the distinct identities of individual Business Units.
• Partner with marketing, communications, and creative teams to identify opportunities for integrated campaigns and storytelling.

Social Media Strategy & Management

• Help lead and execute social media strategy across Legence and supported Business Unit brands, working alongside the communications team who leads culture, recruiting, and investor related content.
• Develop and maintain editorial calendars in collaboration with Business Unit marketing contacts, communications, and enterprise stakeholders.
• Manage the development, review, approval, scheduling, and publishing of social content.
• This role is not managing direct reports or a team.
• Draft and edit social copy spanning corporate and industry content, projects, thought leadership, services, and Business Unit stories.
• Adapt content appropriately across Legence and Business Unit channels while maintaining alignment with enterprise brand and messaging standards.
• Manage day‑to‑day social media workflows using Sprout Social and Asana.
• Coordinate with creative resources on social graphics, photography, video, and other visual assets.
• Support employee advocacy and amplification programs designed to expand the reach of Legence and Business Unit content.
• Monitor social channels, comments, messages, mentions and relevant industry conversations, escalating issues when appropriate.
• Identify opportunities to amplify strong Business Unit stories across enterprise channels.

Campaigns & Digital Content

• Partner with the broader marketing team to develop integrated content campaigns supporting priority markets, services, business initiatives and growth objectives.
• Develop content that can be activated across social, web, email, thought leadership and other digital channels.
• Support campaign development and execution through HubSpot, where appropriate.
• Collaborate with marketing and Business Unit teams on targeted thought leadership and campaigns tied to services and priority market sectors.
• Apply SEO and emerging AI‑search/GEO best practices to digital content to strengthen discoverability.
• Identify opportunities to extend the life and value of content by strategically repurposing it across audiences, brands and channels.

Analytics & Optimization

• Track and evaluate content and social performance to understand which topics, formats and channels generate the strongest engagement and results.
• Use insights from Sprout Social, web analytics, HubSpot, and other available platforms to continuously improve content strategy.
• Evaluate performance across content categories, formats and Business Units.
• Translate data and performance trends into clear recommendations for future content, campaigns and channel strategy, aligning with Legence's Data and Analytics Manager.

Qualifications

• 5‑8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related discipline.
• Exceptional writing, editing and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly.
• Demonstrated experience developing content for multiple formats, audiences, and digital channels.
• Hands‑on experience managing corporate or B2B social media channels and editorial calendars.
• Strong understanding of how content, social media, and digital channels work together to build brand visibility and support broader business objectives.
• Excellent project management and organizational skills with the ability to manage multiple simultaneous priorities and deadlines.
• Strong interpersonal skills and the ability to develop productive relationships across functions, businesses, and levels of an organization.
• Ability to work independently, proactively identify opportunities, and move projects forward without extensive direction.

Preferred

• Experience within construction, engineering, architecture, consulting, energy, sustainability, commercial real estate or another technical B2B environment.
• Experience working within a multi‑brand, multi‑business or decentralized enterprise organization.
• Experience supporting multiple businesses with different audiences, priorities, and levels of internal marketing support.
• Experience with Sprout Social or a comparable enterprise social media management platform.
• Experience with Asana or another enterprise work management platform.
• Experience with HubSpot or comparable marketing automation technology.
• Familiarity with web CMS platforms, SEO, AI search/GEO principles, digital analytics and content performance measurement.
• Experience developing executive and subject matter expert thought leadership.
• Experience supporting employee advocacy or social amplification programs.
• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations or a related discipline, or equivalent professional experience.

Compensation

Suggested salary range: $115,000-$130,000

Benefits Overview

• 401(k) Plan with Company Match: Currently match contributions dollar‑for‑dollar up to 4% of eligible pay; immediate vesting.
• Health & Welfare Benefits: Employer provided medical, dental, vision, prescription drug, Employee Assistance Program and accident & illness coverage.
• Life and Disability Insurance: Employer provided basic life insurance and AD&D valued at 50K coverage amount with the option for voluntary buy up for additional coverage.
• Time Off: Flexible non‑accrual vacation; company holidays per policy. (For California employees, this is separate from California paid sick leave, if applicable.)
• Expenses: Business travel and related expenses reimbursed per company policy.

Employment Eligibility

Candidates must have current work authorization in the U.S.; visa sponsorship is not available for this position.

Pay Disclosure & Considerations

Where pay ranges are indicated, please note that a successful candidate's exact pay will be determined based relevant job‑related factors, including any of the following: candidate's experience, skills, and qualifications, as well as geographic and market considerations. We are committed to ensuring fair and competitive compensation for all employees and comply with all applicable salary transparency laws.

Equal Employment Opportunity Employer

Legence and its affiliate companies are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), marital or familial status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, other non‑merit‑based factors, and any other characteristic protected under applicable local, state or federal laws and regulations.

EEO is the Law.