Content Developer

RaceTrac; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

RaceTrac is seeking an experienced instructional designer to develop and manage digital learning content. You will collaborate with instructional designers and subject matter experts to create polished eLearning modules, microlearning assets, and videos using Articulate Storyline, Rise, and Adobe tools.

You’ll own content from storyboard to publish, ensure accessibility, and maintain brand standards across materials while optimizing workflows and analytics-driven improvements.

Qualifications

• Bachelor’s degree in Instructional Design, Graphic Design, Educational Technology, Communications, or related field.
• 4–7 years of experience in digital learning content development or related field.
• Proficiency in Articulate 360 (Storyline and Rise) with ability to build interactive eLearning from storyboards.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
• Strong visual design instincts and sense of layout, typography, color.
• Experience managing content within an LMS; uploading, publishing, testing, and troubleshooting SCORM/xAPI content.
• Exceptional attention to detail in editing, proofreading, and visual review.
• Ability to manage multiple production projects, meet deadlines, and communicate status.
• Experience developing content for diverse audiences with varying educational backgrounds.

Responsibilities

• Stay current on content development tools, techniques, and trends including AI-assisted content development and mobile-first design.
• Recommend improvements to production workflows, templates, and toolsets to increase quality and efficiency.
• Update and enhance training materials based on learner feedback and program changes.
• Collaborate with Instructional Designers and SMEs throughout production; manage revision cycles.
• Coordinate content development tasks within timelines and escalate blockers.
• Assist in SME review sessions and track feedback and revisions.
• Manage content lifecycle within the LMS, including uploading, publishing, versioning, and archiving.
• Maintain RaceTrac’s content maturity matrix and monitor analytics for engagement and performance.
• Ensure accessibility standards for digital learning content.

Skills

Articulate 360

Adobe Creative Suite

LMS experience

Visual design

Project management

Mobile learning

Education

Bachelor’s degree in Instructional Design or related field

Tools

Articulate Storyline

Rise

Adobe Premiere Pro

Job description

RaceTrac Company Overview

Job Description:

Responsibilities:

Innovation & Continuous Improvement

• Stay current on emerging content development tools, techniques, and trends — including AI-assisted content development, gamification, and mobile-first design principles.
• Contribute recommendations for improving production workflows, templates, and toolsets to increase quality and efficiency across the L&D team.
• Proactively update and enhance existing training materials based on learner feedback, performance data, and program changes.

SME Collaboration & Project Execution

• Work closely with Instructional Designers and SMEs throughout the production process — asking clarifying questions, incorporating review feedback efficiently, and managing revision cycles on time.
• Manage content development project tasks within established timelines, communicating status proactively and escalating scope changes or blockers promptly.
• Assist in the coordination and facilitation of SME review sessions, managing feedback logs and revision tracking.

LMS Management & Content Lifecycle

• Manage content through its full lifecycle within the Learning Management System (LMS) — including uploading, publishing, versioning, and archiving.
• Maintain RaceTrac’s content maturity matrix, tracking the status, review schedule, and lifecycle stage of all training materials in the portfolio.
• Monitor learning analytics and completion data, flagging engagement issues or content performance concerns to the Instructional Designer for review.

Brand Standards & Instructional Quality

• Maintain strict consistency in RaceTrac’s learning brand voice, visual identity, and instructional quality standards across all content produced.
• Conduct thorough self-review and editing of all materials before submission — ensuring content is grammatically correct, visually clean, instructionally sound, and free of errors.
• Adhere to accessibility standards for digital learning content, ensuring materials are usable by learners with varying abilities and backgrounds.

Content Production & Digital Learning Development

• Build polished, production-ready eLearning modules, microlearning assets, video content, and interactive digital experiences using approved authoring tools (Articulate Storyline, Rise) and multimedia platforms.
• Develop a full range of training materials including facilitator guides, participant workbooks, quick-reference job aids, assessments, and knowledge checks — consistent with the design direction provided by the Instructional Designer.
• Apply strong visual design principles to all learning materials — using layout, typography, color, imagery, and motion to enhance clarity, engagement, and brand alignment.
• Produce and edit instructional video content including scripted recordings, screen captures, and on-camera footage using tools such as Adobe Premiere Pro.

Qualifications:

Required

• Bachelor’s degree in Instructional Design, Graphic Design, Educational Technology, Communications, or a related field.
• 4-7 years of experience in digital learning content development, eLearning production, or a related creative/technical field — not entry level.
• Advanced proficiency in Articulate 360 (Storyline and Rise) — demonstrated ability to build interactive eLearning from storyboards with minimal rework.
• Proficiency in Adobe Creative Suite — specifically Photoshop, Illustrator, InDesign, and Premiere Pro for visual design and video production.
• Strong visual design instincts: understanding of layout, typography, color theory, and how design choices affect learner comprehension and engagement.
• Experience managing content within a Learning Management System (LMS) — uploading, publishing, testing, and troubleshooting SCORM/xAPI content.
• Exceptional attention to detail in editing, proofreading, and visual quality review — content leaving this role should be polished and error‑free.
• Ability to manage multiple concurrent production projects, hit deadlines in a fast‑paced environment, and communicate proactively about status and blockers.
• Experience developing content for diverse audiences with varying educational backgrounds and levels of technical comfort.

Preferred

• Experience in retail, convenience, or frontline workforce training environments.
• Knowledge of accessibility standards (WCAG) for digital learning content and experience applying them in practice.
• Understanding of mobile learning design principles and experience optimizing content for mobile delivery.

All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.