Content Designer III — Loyalty

Expedia Group; Chicago (IL); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Content Designer III to own content direction for Loyalty and Membership across global product surfaces.

You will craft messaging frameworks, collaborate with Product, Marketing, Legal, and Engineering, and drive accessibility-driven content strategy within the design system to ensure consistency and quality.

Qualifications

• Bachelor's degree in a related technical field or equivalent experience.
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist.
• Ability to present compelling rationale behind content strategies to peers and leadership.
• Expertise in persuasion and negotiation with stakeholders to optimize experiences.
• Experience applying human-centered design practices to product experiences.

Responsibilities

• Lead strategy and delivery of content for Loyalty and Membership.
• Collaborate with Product, Marketing, Legal, and Engineering for cohesive messaging.
• Design accessible, scalable content systems within the design framework.
• Synthesize qualitative and quantitative data into actionable content insights.
• Partner with Localization and Accessibility teams to deliver inclusive content.

Skills

Content strategy

UX writing

Information architecture

Content design

Stakeholder management

Education

Bachelor's degree in related field

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Locations: Chicago, Austin, Los Angeles, San Jose, San Francisco, Seattle, with other EG Locations up for discussion. Do you enjoy solving complicated content problems and using Content Design to improve experiences for millions of travelers? At Expedia Group, our mission is to power global travel for everyone, everywhere. As a Content Designer III on the Experience Design team, you will join a worldwide team of Product Designers, Content Designers, and Researchers delivering cohesive end-to-end experiences. Reporting to the Senior Content Design Manager for Supply and Membership, you will define content direction for Loyalty and connected Membership spaces with accountability for product outcomes, not just deliverables.

You Are Ideal For This Role If You

• Bring expert mastery in content strategy, UX writing, and information architecture, and turn research and data into targeted content solutions
• Have deep experience improving Loyalty journeys across complex, multi-surface product experiences
• Build messaging frameworks, routing matrices, and pattern guidance that scale consistency, trust, and clarity
• Balance traveler and business needs, partnering with Product Managers and stakeholders to align content with roadmap and strategy
• Design experiences that are helpful, human, and inclusive — and raise content quality within your squad and across XD
• Communicate with confidence: facilitate productive discourse, cultivate feedback, and drive alignment across disciplines

In This Role, You Will

Operate as an expert content practitioner who leads by example, takes a holistic view of the experience, and owns work from strategy through delivery.

Strategy & system

• Drive alignment on content vision and narrative for Loyalty and Membership
• Guide roadmap decisions with user-centric insights that connect customer needs to business goals
• Evolve a cohesive content strategy across product areas, accounting for accessibility and global readiness
• Design intuitive, accessible content for onboarding, transactional flows, notifications, and more
• Apply IA methods and content systems to deliver scalable solutions within our design system

Research & analysis

• Synthesize qualitative, quantitative, and business data into actionable content insights
• Design and run content tests with Research and Product partners; use findings to improve metrics

Collaboration & influence

• Influence, persuade, and negotiate with stakeholders in Marketing, Brand, and Legal to achieve messaging cohesion across channels and touchpoints
• Partner with Engineering, Localization, and Accessibility teams to deliver inclusive, readable, translatable content
• Foster continuous improvement within XD and partner teams

Minimum Qualifications

• Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist
• Strong skills in presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
• Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler needs and business objectives
• Experience applying human-centered design (HCD) practices to product experiences

Preferred Qualifications

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
• Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
• Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

The total cash range for this position in Seattle is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Francisco is $149,000.00 to $208,500.00. Employees in this role have the potential to increase their pay up to $238,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits And Perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.