Content Designer III - Experience Design (XD)

Expedia Group; Chicago (IL); Hybrid; USD 128,000 - 180,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Paid time off & wellness benefits

Travel discounts

Job summary

Expedia Group is seeking a Content Designer III to shape product content strategy, blending UX writing with storytelling for end-to-end experiences for travelers and partners.

You will collaborate across product, research, and design, driving accessibility and leveraging data to improve loyalty and insurance experiences, reporting to the Senior Content Design Manager.

Qualifications

• Bachelor's degree in a related field, or equivalent professional experience in UX writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling.
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist.
• Ability to audit, analyze, structure, create, and design content independently using established frameworks.
• Strong skills in presenting rationale and narratives behind content strategies to peers, partners, and stakeholders.
• Expertise in persuasion and negotiation with stakeholders to create optimal experiences.
• Experience applying human-centered design practices to product experiences.

Responsibilities

• Exemplify sound practices in human-centered content strategy and design for across-product experiences.
• Lead by example as a cross-functional content practitioner with a holistic approach to user experience.
• Design thoughtful, intuitive and accessible content solutions for onboarding, education, and transactional flows.
• Audit, analyze, structure, create, and present UX content throughout the product experience.
• Partner with product and research teams to drive content tests that improve traveler experiences and log content bugs.
• Create cohesive content strategy for loyalty programmes across product areas.
• Use qualitative and quantitative insights to drive content solutions.
• Improve accessibility, inclusion, readability, and translatability of product content.
• Communicate rationale effectively to team members and stakeholders.
• Influence and negotiate with stakeholders to design the best experiences.

Skills

UX writing

Content strategy

Stakeholder communication

Persuasion & negotiation

Human-centered design

Content auditing & analysis

Education

Bachelor's degree or equivalent experience

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Location: Chicago HQ, with potential for additional locations up for discussion & flexible work environment.

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Do you enjoy solving complicated content problems? Do you want to use your Content Design skills to impact user experiences that help millions of people enjoy more of the world? At Expedia Group, our mission is to power global travel for everyone, everywhere.

As a Content Designer III in our Experience Design (XD) team, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences that serve the needs of our travelers and partners. We're looking for a motivated and experienced Content Designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident in taking a content-first approach to end-to-end experience design.

Reporting to the Senior Content Design Manager, this Content Designer will help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences.

You’ll Be Ideal For This Role If You

• Are passionate about finding the right content solutions to meet users' needs using research, data, and empathy
• Have extensive experience in bringing clarity, consistency, and usability to the Loyalty product experiences
• Are dedicated to designing product experiences that are helpful and human
• Know that the same content strategy and design skills are that help you leverage AI to create better content faster

In This Role, You Will

Exemplify sound practices in human-centered content strategy and design. You'll be a confident content practitioner who can lead by example and is well-versed at taking a cross-organizational, holistic approach to the user experience. While no two days are the same, you'll specifically be expected to :

• Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
• Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
• Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
• Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
• Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.
• Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.
• Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content
• Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.
• Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.

Minimum Qualifications

• Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
• 5+ years of experience as a Content Designer, UX writer, or Content Strategist
• Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks
• Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
• Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives
• Experience applying human-centered design (HCD) practices to product experiences

Preferred Qualifications

• Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
• Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
• Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.
• Demonstrate a curiosity to explore and apply emerging AI technologies, including prompt engineering, structured content to enhance strategy and operational efficiency.

Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

View our full list of benefits.

The total cash range for this position in Chicago is $128,000.00 to $179,500.00. Employees in this role have the potential to increase their pay up to $205,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits And Perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.